Marketing Program Manager (Gemstone)

Blue Cross of Idaho; Meridian (ID); Hybrid; USD 96,000 - 144,000; Full time

Benefits offered by this job

Paid time off

Paid holidays

Medical/dental/vision/pharmacy

Job summary

Blue Cross of Idaho is seeking a Marketing Program Manager to lead the planning, development, and execution of marketing strategies across brands, markets, and products. The role aims to elevate brand awareness, strengthen market presence, and align campaigns with business objectives in a flexible hybrid setting (Meridian, Idaho; remote possible).

Ideal candidates have six years of project or campaign marketing experience, preferably with Medicare Advantage, and a Bachelor’s degree in marketing,

Qualifications

• Six years of project or campaign marketing, strategic planning, and/or program management experience.
• Experience with Medicare Advantage is strongly preferred.
• Bachelor’s degree in marketing, communications or business related field or equivalent combination of education and work experience.

Responsibilities

• Research assigned market segment(s), product(s), and materials to inform content and topics.
• Ensure marketing materials comply with local, state, and federal regulations.
• Prepare market penetration strategies and GTM campaigns for Medicare.
• Prepare and monitor budgets for brands and market segments.
• Provide campaign performance reporting for tracking and analysis.
• Coordinate with agencies and external vendors for multi-channel program execution.
• Collaborate with design, creative, and production teams to create compliant market materials.

Skills

Marketing strategy

Campaign management

Project management

Budget management

Cross-functional collaboration

Education

Bachelor’s degree in marketing, communications or business related field

Job description

Blue Cross of Idaho (BCI) is looking for a Marketing Program Manager. In this role, you will lead the planning, development, and execution of marketing strategies and projects across a portfolio of brands, assigned market segments, and products. You will ensure strategic marketing plans, campaigns, and materials effectively elevate brand awareness, strengthen market presence, and support business objectives while maintaining consistency and alignment across multiple brands.

This role has preference for flexible hybrid location (onsite Meridian Idaho and work-from-home); there may be opportunity fully remote work within a mutually acceptable location. #LI-Remote; #LI-Hybrid.

Experience

Six years of project or campaign marketing, strategic planning, and/or program management experience.

Experience with Medicare Advantage is strongly preferred.

Education

Bachelor’s degree in marketing, communications or business related field or equivalent combination of education and work experience (Two years’ work experience is equivalent to one year of college).

What your day may look like

Conducts research on assigned market segment(s), product(s), and/or material(s) to enhance and inform content, identifying relevant topics, fact-checking, and analyzing sources to generate information.

Ensures marketing materials are in compliance with local, state, and federal regulatory agencies.

Prepare market penetration strategies and marketing communications including go-to-market campaigns for Medicare.

Prepares budget and monitors expenditures associated with the brand and/or assigned market segment(s), product(s), and/or project(s).

Provides campaign or marketing project performance reporting for tracking and analyzing performance.

Manages agency partners outside production vendors supporting the company in the creation and multi-channel program execution including media placement, direct mail production, and/or final member communication and creative materials.

Oversees and manages the creation and execution of marketing communications for the brand and/or assigned market segment(s) and product(s).

Collaborates and coordinates with design, creative, and production teams to create effective, compliant market materials.

Works with key stakeholders across assigned lines of business.

May lead, develop, and manage the effort to deploy top performing acquisition and retention programs that deliver on marketing objectives.

May prepare market penetration strategies and marketing communications including brand and go-to-market campaigns for assigned market segments/products.

Performs other duties and responsibilities as assigned.

As of the date of this posting, a good faith estimate of the current pay range is $96,183 - $144,275. The position is eligible for an annual incentive bonus (variable depending on company and employee performance). The pay range for this position takes into account a wide range of factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, relevant experience, skills, seniority, performance, travel requirements, internal equity, business or organizational needs, and alignment with market data. At Blue Cross of Idaho, it is not typical for an individual to be hired at or near the top range for the position. Compensation decisions are dependent on factors and circumstances at the time of offer.

• paid time off
• paid holidays
• community service and self-care days
• medical/dental/vision/pharmacy insurance
• 401(k) matching
• non-contributory plan
• life insurance
• short and long term disability
• education reimbursement
• employee assistance plan (EAP)
• adoption assistance program
• paid family leave program

Reasonable accommodations: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

Blue Cross of Idaho has taken our role as an Idaho-based health insurance company to heart since 1945. As a not-for-profit, we are driven to help connect Idahoans to quality and affordable healthcare while building strong networks and services. We aim to create a brighter future for all with the help of customer‑centric professionals.

Your Health and Wellness Matters

At Blue Cross of Idaho, we care about the health and well‑being of our employees. Our benefits aim to help make your life easier, healthier and more balanced.

Your Career Development Matters

We believe in employee growth, which is why we offer training, tools and numerous resources to assist with professional development.

Your Community Matters

Our employees care deeply about Idaho. We work together to positively impact communities throughout Idaho, and contribute our time through volunteering.

Blue Cross of Idaho will extend reasonable accommodations to qualified individuals with disabilities who are otherwise not able to fully use electronic and online job application systems.

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