Marketing Program Manager, Alexa Marketing

Amazon; Seattle (WA); On-site; USD 66,000 - 143,000; Full time

Job summary

Amazon seeks an experienced Program Manager for their Alexa+ marketing team. This role involves leading campaign workflows, implementing process improvements, and driving the strategic alignment of marketing initiatives. The ideal candidate will have significant project management experience and a data-driven approach to improve efficiency in a dynamic environment.

Qualifications

• 3+ years of program or project management experience.
• Experience using data to define and drive improvements.
• Proven ability to work with tech and non-tech teams.

Responsibilities

• Drive campaign workflow management ensuring timely execution and quality control.
• Design standardized operating procedures to optimize marketing operations.
• Manage program resources and budgets to maximize impact.

Skills

Project Management

Data Analysis

Cross-functional Collaboration

Process Improvement

Stakeholder Management

Education

Bachelor's degree

Job description

Job ID: 3001227 | Amazon.com Services LLC

Ready to shape how millions of customers experience AI every day? We're seeking an experienced Program Manager to join our subscription and lifecycle marketing team to help us drive growth for Alexa+. In this role, you'll work with channel, creative and lifecycle marketers to orchestrate marketing operations that accelerate customer acquisition, deepen engagement, and maximize lifetime value across the customer journey.

You'll serve as the central hub for our most critical marketing initiatives, architecting and implementing scalable processes that power our ambitious growth objectives. Your strategic mindset and operational excellence will transform complex, cross-functional initiatives into streamlined, high-impact marketing programs that shape the future of Alexa+.

Key job responsibilities
- Drive end-to-end campaign workflow management across channels and lifecycle stages, ensuring excellence in execution, timely delivery, and quality control of all marketing initiatives
- Design and implement standardized operating procedures (SOPs), documentation systems, and project management frameworks to optimize marketing operations and team efficiency
- Lead and scale the offshore Center of Excellence (CoEx), including workload planning, training programs, and quality assurance systems
- Facilitate strategic alignment through effective reviews and decision-making processes with senior leadership, and stakeholders
- Develop and maintain scalable processes for project prioritization and roadmap delivery, while proactively identifying and mitigating risks
- Manage program resources and budgets, driving cost optimization initiatives and operational efficiency to maximize impact

A day in the life
Your average day will be dynamic and you'll collaborate with Product Marketers, Channel Managers, Business Intelligence and peer marketing functions. We seamlessly transition from strategic planning to creative ideation to detailed execution, balancing multiple priorities in a fast-paced environment. We work together and pick each other up when workloads shift, balancing our time and juggling multiple priorities. We enjoy supporting a fast-paced and highly cross-functional organization.

About the team
This role sits within the Alexa Marketing team, a dynamic group that includes advertising, media, lifecycle, and channel marketers. We are a diverse and collaborative team united by our mission to make Alexa an indispensable part of customers' lives.

BASIC QUALIFICATIONS

- 3+ years of program or project management experience
- 3+ years of defining and implementing process improvement initiatives using data and metrics experience
- Experience using data and metrics to determine and drive improvements
- Experience working cross functionally with tech and non-tech teams
- Bachelor's degree

PREFERRED QUALIFICATIONS

- 3+ years of driving end to end delivery, and communicating results to senior leadership experience
- 3+ years of driving process improvements experience
- Experience in stakeholder management, dealing with multiple stakeholders at varied levels of the organization
- Experience building processes, project management, and schedules

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $66,800/year in our lowest geographic market up to $142,800/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.

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Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.