Marketing Program Manager

Freeman+Leonard; United States; Hybrid; USD 90,000 - 130,000; Full time

Job summary

Freeman+Leonard is seeking a Marketing Program Manager on a 12-month contract to support a consumer partnership and loyalty portfolio in a hybrid Dallas, TX environment.

The role coordinates campaigns, product and benefit updates, and customer communications across multiple channels, collaborating with internal teams, external partners, and vendors to drive participation and engagement.

Qualifications

• Experience with consumer loyalty programs or partnership marketing.
• Strong organizational and project coordination skills.
• Excellent verbal and written communication.
• Ability to collaborate across teams and partners.
• Detail-oriented when reviewing marketing materials and program information.
• Familiarity with marketing workflow tools and basic campaign reporting.
• Proactive, solutions-oriented with a willingness to learn.

Responsibilities

• Support marketing plans for new offerings and portfolio updates.
• Coordinate email campaigns and automated communications with external vendors.
• Execute campaigns across email, social, digital channels, and customer touchpoints.
• Manage creative requests, approvals, and quality checks in PM systems.
• Maintain campaign schedules and track deliverables.
• Compile campaign results and KPIs to evaluate engagement and identify opportunities.
• Build relationships with internal stakeholders and external partners.
• Coordinate reviews of materials and disclosures for partner requirements.
• Gather feedback to inform planning and improve customer experience.
• Support events and experiential marketing through coordination and reporting.
• Assist with launch communications and PR initiatives.
• Identify opportunities to simplify workflows.

Skills

Loyalty/Partnership Marketing

Project Coordination

Communication Skills

Cross-Functional Collaboration

Attention to Detail

Marketing Tools

Problem Solving

Tools

Marketing PM Systems

Job description

Our client is seeking a Marketing Program Manager for a full-time contract position (12-months)

This is a HYBRID position in Dallas, TX

About the Role

Our client is seeking a Marketing Program Specialist to support a consumer partnership and loyalty portfolio. This role will help coordinate campaigns, product and benefit updates, and customer engagement initiatives designed to grow participation and usage.

Working closely with internal teams, external partners, and marketing vendors, this person will manage project details, coordinate approvals, and help deliver consistent customer communications across multiple channels.

Responsibilities

• Support marketing plans for new offerings, benefit enhancements, and portfolio updates, including launch coordination and go-to-market execution.
• Coordinate personalized email campaigns and automated communications with external marketing vendors.
• Help execute campaigns across email, social media, digital channels, customer statements, and customer service touchpoints.
• Manage creative requests, feedback, approvals, and quality checks through marketing project management systems.
• Maintain campaign schedules, track deliverables, and communicate changes, dependencies, and project status.
• Compile campaign results and key performance metrics to help the team evaluate engagement and identify opportunities for improvement.
• Build effective working relationships with internal stakeholders, external partners, and vendors.
• Maintain organized repositories of marketing initiatives, customer offers, and approved disclosures.
• Coordinate periodic reviews of marketing materials, benefit information, disclosures, and brand assets for accuracy and consistency with partner requirements.
• Gather customer-facing team feedback to inform campaign planning and improve the customer experience.
• Support customer events and experiential marketing through creative coordination, attendee communications, and post-event reporting.
• Assist with launch communications and public relations initiatives.
• Identify opportunities to simplify workflows and improve day-to-day execution.

Qualifications

• Knowledge of consumer loyalty programs, partnership marketing, financial services, or payment card products.
• Strong organization and project coordination skills, with the ability to manage multiple priorities and deadlines.
• Effective verbal and written communication skills.
• Ability to collaborate across teams and build productive partner and vendor relationships.
• Attention to detail when reviewing creative materials, customer communications, and program information.
• Comfort working with marketing workflow tools and basic campaign performance reporting.
• A proactive, solutions-oriented approach and willingness to learn.