Marketing Program Manager

Aquent; Bellevue (WA); On-site; USD 90,000 - 130,000; Full time

Job summary

Aquent in Bellevue, WA is seeking a high-velocity, strategic Marketing Program Manager to drive growth initiatives across our Marketplace portfolio. This role sits at the intersection of B2B seller acquisition and consumer marketing, acting as the primary engine unlocking opportunities in core footprint markets and beyond.

You will translate opportunities into high-impact, full‑funnel campaigns, lead cross‑functional teams, and ensure rapid execution with a data-driven mindset.

Qualifications

• 3–5+ years in growth marketing, campaign management, or integrated marketing spanning B2B and B2C.
• Proven strategic driver with ability to translate ambiguity into clear plans.
• Strong execution bias, urgency, and resource advocacy in fast-paced environments.
• Experience expanding footprint markets and allocating resources for new regions.
• Solid data and analytics skills with KPIs and ROAS focus.
• Excellent written and verbal communication for senior leadership and cross-functional alignment.

Responsibilities

• Develop cross‑market growth strategies in existing footprint markets and for non‑footprint expansion.
• Lead full‑funnel campaigns across digital, content, social, email, site, and experiential channels.
• Coordinate with internal units to capitalize on co‑marketing opportunities and align messaging.
• Define campaign KPIs and lead quarterly business reviews to drive strategic shifts.
• Oversee content strategy and social presence to support growth and brand pull‑through.

Skills

Growth marketing

Campaign management

Integrated marketing

B2B & B2C

Strategic planning

Stakeholder management

Cross-functional collaboration

Job description

Note: This a fully onsite role 5 days a week in Bentonville, AR, Bellevue, WA, or Hoboken, NJ.

Our Marketplace team is seeking a high-velocity, strategic Marketing Program Manager to drive growth initiatives across our Marketplace portfolio and spearhead high-impact cross‑functional partnerships. Sitting at the intersection of B2B seller acquisition and broad‑scale consumer marketing, this role is the primary strategic engine unlocking growth opportunities across core footprint markets and expanding non‑footprint territories.

This highly visible position requires a blend of strategic vision and an operational bias for action. You will identify shared resources, navigate complex stakeholder ecosystems, engage roadblocks with urgency, and translate business opportunities into high‑converting, full‑funnel campaigns.

Strategic Growth & Expansion

• Cross‑Market Strategy: Develop and execute marketing strategies across existing footprint markets while identifying and sourcing scalable channels for non‑footprint expansion.
• Business Unit Integration: Partner across internal business units to capitalize on co‑marketing opportunities—bridging B2B seller positioning with broad consumer engagement.
• Brand Positioning: Drive adoption of refined brand positioning and guidelines, ensuring cohesive messaging across diverse partner teams and stakeholder groups.

Program Execution & Leadership

• High‑Urgency Execution: Direct concurrent marketing launches, establish clear timelines, and proactively elevate bottlenecks to maintain momentum.
• Full‑Funnel Campaign Architecture: Deliver integrated campaigns supporting seller acquisition, engagement, and consumer pull‑through across digital, owned, content, social, email, site, and experiential channels.
• Channel & Content Optimization: Oversee content strategy and social presence to align with overarching business goals and drive continuous brand pull‑through.

Analytics & Performance

• Performance Analysis & QBRs: Define campaign KPIs, evaluate competitive dynamics, and lead Quarterly Business Reviews (QBRs) to translate performance data into actionable strategic shifts.

Qualifications & Requirements

• Experience: 3–5+ years of hands‑on growth marketing, campaign management, or integrated marketing experience spanning both B2B and B2C audiences.
• Strategic Drive: Proven ability to act as a strategic driver first and an organized executor second—bringing clarity to ambiguity and synthesizing input from diverse stakeholders.
• Execution & Resilience: Strong bias for action, high sense of urgency, and the confidence to advocate for resources, navigate feedback, and make decisive calls in fast‑paced environments.
• Market Expansion: Experience working with distributed footprint markets and navigating resource allocation for emerging or non‑footprint regions.
• Data & Analytics: Solid analytical skills with experience measuring full‑funnel campaign effectiveness, defining KPIs, and optimizing seller acquisition costs and return on ad spend (ROAS).
• Communication: Superior written and verbal presentation skills, with comfort presenting to senior leadership and aligning cross‑functional teams around high‑profile goals.