Marketing Program Lead: Campaigns, Events & Partnerships

Trek Travel; Madison (WI); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Health care

Dental and vision insurance

Flexible Spending Accounts (FSA)

Short Term/Long Term Disability

Life Insurance

401(k) with company match

Paid Time Off and Volunteer Time Off

Paid Holidays

Flexible schedules

Rewards for sustainable commuting

Employee discounts

Job summary

Trek Travel, headquartered in Madison, Wisconsin, is hiring its first Marketing Program Manager to own the marketing program portfolio beyond our digital products. You will coordinate campaigns, events, partnerships, PR, social media, and branded experiences, working with the Head of Growth and the Technical Product Manager from our shared priorities calendar.

You will lead multi-workstream programs, ensuring clear ownership, resources, and timely delivery, while applying data-driven insights

Qualifications

• 10+ years of experience leading complex, multi-workstream programs in marketing or adjacent fields.
• Experience turning ambiguous multi-stakeholder initiatives into clear operating plans.

Responsibilities

• Own the annual marketing and business initiatives calendar with stakeholders.
• Lead cross-functional programs from brief through close-out with defined workstreams and launch readiness.
• Plan resources, manage capacity, contractors, and agency resources to meet priorities.
• Lead integrated marketing programs across campaigns, events, social media, partnerships, and PR.
• Develop new programs from concept to launch including research, activation, measurement, and improvement.
• Oversee branded experiences and assets across digital, physical, event, and partner channels.
• Partner with sales, product, and trip design to bring products and campaigns to market.

Skills

Program management

Cross-functional leadership

Data-driven decisions

AI-enabled productivity

Relationship building

Change management

Event production

People management

Team collaboration

Tools

Asana

ClickUp

Job description

Trek Travel, headquartered in Madison, Wisconsin, is hiring its first Marketing Program Manager to own the marketing program portfolio beyond our digital products. You will coordinate campaigns, events, partnerships, PR, social media, and branded experiences, working with the Head of Growth and the Technical Product Manager from our shared priorities calendar.

You will lead multi-workstream programs, ensuring clear ownership, resources, and timely delivery, while applying data-driven insights