Marketing Program Associate

FS-ISAC; Reston (VA); Hybrid; USD 75,000 - 90,000; Full time

Job summary

FS-ISAC in Reston, VA seeks a Marketing Program Associate to plan, coordinate, execute, and evaluate marketing programs that drive brand awareness, member engagement, and growth. The role works cross-functionally to ensure on-time, on-brand delivery in a hybrid setting.

Key duties include multichannel campaign support, content development, CRM segmentation, KPI tracking, and post-event follow-up. Requirements: 2+ years in marketing or program coordination; strong written and verbal

Qualifications

• 2+ years of experience in marketing, program coordination, project management, communications, or a related role.
• Strong written and verbal communication skills.
• Excellent organizational skills and attention to detail.
• Ability to manage multiple projects, deadlines, and competing priorities.
• Ability to work collaboratively across teams while also managing assigned projects independently.

Responsibilities

• Marketing Program Coordination: Support planning and execution of integrated marketing programs across multiple channels and maintain calendars and status reports.
• Campaign Execution and Content Support: Develop and distribute marketing materials and ensure alignment with brand guidelines and segmentation in CRM.
• Performance Tracking and Reporting: Monitor KPIs, analyze data, and prepare reports on progress and recommendations.
• Event & Community Engagement Support: Support global summits, roundtables, webinars, and post-event communications.
• Lead Generation & Membership Growth: Support campaigns to attract new members and maintain CRM accuracy.

Skills

Marketing experience

Program coordination

Project management

Communication skills

Cross-functional collaboration

Education

Bachelor’s degree in marketing or related field

Tools

Salesforce

HubSpot

Marketo

Job description

Position Title: Marketing Program Associate

Reports To: SVP, Global Member and Partner Development

Job Type: Full-time (40 hours/week)

Work Schedule: Hybrid(at least two days in office required per week in Reston, VA)

Travel Required: 10% and domestic/international

OUR MISSION

To advance the cybersecurity and resilience of the global financial system.

OUR CULTURE

At FS-ISAC, how we work matters as much as what we do. We believe in:

• Strengthening collaboration across FS-ISAC, its membership, and strategic partners.
• Teamwork and collective success.
• Humility and curiosity to grow, learn, and continuously improve.
• Role modeling a culture of open, constructive feedback – both giving and receiving.
• Acting with integrity and accountability, upholding our policies, and making principled decisions that reflect our commitment to doing what is right.

POSITION SUMMARY

The Marketing Program Associate supports the planning, coordination, execution, and evaluation of marketing programs and initiatives that drive brand awareness, member engagement, lead generation, and membership growth. This role works cross-functionally with internal teams to ensure marketing projects are delivered efficiently on time and in alignment with organizational goals and strategy.

KEY RESPONSIBILITIES

Marketing Program Coordination

• Support the planning and execution of integrated marketing programs, campaigns, and initiatives across multiple channels.
• Coordinate project timelines, deliverables, meetings, and follow up activities to ensure programs stay on schedule.
• Collaborate with team members and cross functional stakeholders to support project objectives and priorities.
• Maintain marketing calendars, documentation and status reports.

Campaign Execution and Content Support

• Develop and distribute marketing materials, including but not limited to email campaigns, presentations, newsletters, and promotional materials.
• Ensure marketing materials are accurate, consistent, and aligned with brand guidelines.
• Maintain accurate segmentation within CRM systems to ensure targeted communications by sector, region, or membership tier.

Performance Tracking and Reporting

• Monitor marketing program performance using key performance indicators (KPIs), including engagement, reach, conversions, and campaign participation.
• Collect, organize, and analyze campaign data to identify trends and opportunities for improvement.
• Prepare reports and presentations summarizing program progress, results, and recommendations.
• Maintain accurate records of campaign activities, budgets, and performance metrics.
• Help ensure communications reinforce trust, confidentiality, and organization values.
• Support social media platform engagement.

Event & Community Engagement Support

• Support marketing for global summits, regional roundtables, webinars, and working group sessions.
• Draft and distribute pre- and post-event communications.
• Track registrations, attendance, and post-event engagement metrics.
• Assist in driving participation in member working groups and collaborative initiatives.

Lead Generation & Membership Growth

• Support campaigns aimed at attracting new members and increasing participation across sectors and geographies.
• Assist in managing inbound membership inquiries and routing to appropriate teams.
• Maintain CRM accuracy and support reporting on pipeline activity.

POSITION QUALIFICATIONS

Required:

• 2+ years of experience in marketing, program coordination, project management, communications, or a related role.
• Strong written and verbal communication skills
• Excellent organizational skills and attention to detail.
• Ability to manage multiple projects, deadlines, and competing priorities.
• Ability to work collaboratively across teams while also managing assigned projects independently.

Preferred:

• Bachelor’s degree in marketing, communications, business, or related field.
• Previous experience in a non-profit, association, membership organization, cybersecurity, or technology environment preferred.
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo).
• Interest in cybersecurity and mission-driven collaboration.
• Strong problem-solving skills and a willingness to learn in a fast-paced environment

WORK ENVIRONMENT

Employees residing in the Northern Virginia/Washington, D.C. area are expected to work from the Reston, VA office at least two days per week. Employees are expected to maintain a professional and safe work environment and be able to perform the essential functions of the role. Reasonable accommodation may be made to enable individuals with disabilities to perform these functions. This job description is intended to describe the general nature and level of work performed and is not an exhaustive list of all responsibilities, duties, or skills required. Responsibilities may be modified or assigned as business needs evolve.

COMPENSATION AND PAY TRANSPARENCY DISCLOSURES

Full-Time Annual Salary Range:($75,000 - $90,000 USD) Individual salaries are determined by a variety of factors including, but not limited to, business considerations, geographical location, teams local market conditions, and internal equity, as well as candidate qualifications, such as skills, education, and experience.

Incentive Compensation: This position is eligible to participate in the organization’s discretionary annual incentive/bonus plan subject to plan terms in addition to individual and organizational performance.

Benefits: Medical, dental, vision, life insurance, disability coverage, and accident insurance, 401(k) with employer match, paid time off, paid holidays, parental leave, along with other types of leave, and professional development opportunities. Other incentives may be available based on position level.