Marketing & Private Events Growth Lead

ASM Global Group; Richmond (VA); On-site; USD 65,000 - 95,000; Full time

Job summary

Legends Global is seeking a Marketing & Private Event Sales Manager for the Siegel Center in Richmond, VA. You will drive revenue by steering multichannel campaigns and developing private-event opportunities while representing the venue on-site.

Collaborating with the General Manager, booking staff, and local partners, you will grow venue awareness, boost attendance, and convert leads into bookings, shaping the venue's programming and revenue strategy.

Responsibilities

• Create, implement, and measure omnichannel marketing campaigns-including email, social, paid media, and events-for concerts, family shows, sporting events, comedy, and other venue programming.
• Develop event-specific marketing plans and collaborate with promoters, booking staff, and the Legends Global Marketing Network to maximize event performance.
• Execute contractual venue marketing obligations for promoters and touring events.
• Place advertising for event marketing and assist with public relations activities and event-day media support.
• Proactively identify and pursue private-event opportunities, including corporate events, conferences, trade shows, meetings, graduations, recitals, cultural and community events, expos, and sporting events.
• Manage the full sales cycle: respond to inquiries, conduct venue tours, deliver sales presentations, prepare proposals, and close bookings.
• Maintain accurate records of leads, client communications, proposals, and sales activity in the CRM.
• Oversee development of content for sales materials, venue presentations, website, and digital platforms.
• Manage and create content for venue social-media platforms; maintain venue website content, event listings, and private-event information.
• Support paid digital advertising and audience-targeting campaigns; maintain organized content and asset libraries.
• Develop strategies to grow the venue's consumer and private-event databases; implement customer acquisition and retention initiatives.
• Build and maintain relationships with local businesses, tourism organizations, chambers, community organizations, media outlets, and other stakeholders that can generate referrals or venue partnerships.
• Identify grassroots marketing and community engagement opportunities.
• Track ticket-sales performance, digital engagement, database growth, private-event leads, proposal activity, conversion rates, and revenue generated.
• Track the source and disposition of private-event opportunities and provide regular marketing and pipeline reports to the General Manager.
• Use measurable results and KPIs to recommend future marketing and business-development strategies.

Job description

Legends Global is seeking a Marketing & Private Event Sales Manager for the Siegel Center in Richmond, VA. You will drive revenue by steering multichannel campaigns and developing private-event opportunities while representing the venue on-site.

Collaborating with the General Manager, booking staff, and local partners, you will grow venue awareness, boost attendance, and convert leads into bookings, shaping the venue's programming and revenue strategy.