Marketing Positions: Marketing Manager

Alta Developers, LLC; Miami (FL); On-site; USD 110,000 - 150,000; Full time

Job summary

Alta Developers, LLC in Miami is seeking a strategic, hands-on Marketing Manager to lead marketing initiatives across a portfolio of luxury residential developments. This role drives brand positioning, creative direction, integrated campaigns, and sales support from launch through active sales.

The ideal candidate has 7+ years in luxury real estate marketing, strong copywriting, and the ability to independently manage multiple projects, supervise a Marketing Coordinator, and coordinate with

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 7+ years of marketing experience, ideally in luxury residential real estate and new development.
• Strong knowledge of branding, creative development, digital marketing, copywriting and sales-driven marketing.
• Proven ability to independently manage projects, budgets, agencies, and multiple priorities.
• Experience supervising staff and coordinating cross-functional teams.
• Exceptional communication, organizational, project management and attention to detail.
• Proficiency in Microsoft Office, Canva, email marketing platforms, CRM systems and digital marketing analytics.

Responsibilities

• Develop and execute integrated marketing strategies aligned with project positioning, brand objectives and sales goals.
• Lead creative direction, copywriting, branding, and production of marketing collateral, presentations, digital content, websites, signage and sales materials.
• Oversee multiple developments, manage timelines and budgets, coordinate internal and external stakeholders, and collaborate with the Marketing Coordinator.
• Develop targeted campaigns, sales collateral, broker communications, and promotional initiatives that support lead generation and sales performance.
• Oversee email campaigns, paid media, social media, website content, and agency coordination, using performance metrics to optimize results.
• Coordinate project launches, broker events, promotional activities, and PR initiatives.
• Manage marketing budgets, vendor relationships, expenditures, and reporting to leadership.

Skills

Marketing strategy

Creative direction

Copywriting

Project management

Team leadership

Digital marketing

Email marketing

Social media

Budgeting

Vendor management

Education

Bachelor's degree in Marketing or related field

Tools

CRM systems

Google Analytics

Canva

Microsoft Office

Email platforms

Job description

Alta Developers is seeking a strategic, creative, and hands‑on Marketing Manager to lead marketing initiatives across a portfolio of luxury residential developments. This role oversees brand positioning, creative direction, integrated campaigns, marketing collateral, and sales support from project launch through active sales.

The ideal candidate combines strong marketing expertise and exceptional copywriting skills with the ability to independently manage multiple projects, supervise a Marketing Coordinator, direct external agencies, and collaborate closely with leadership, development, and sales teams.

Key Responsibilities:

• Marketing Strategy:Develop and execute integrated marketing strategies aligned with project positioning, brand objectives, and sales goals.
• Creative & Content:Lead creative direction, copywriting, branding, and production of marketing collateral, presentations, digital content, websites, signage, and sales materials.
• Project & Team Management:Oversee multiple developments, manage timelines and budgets, coordinate internal and external stakeholders, and collaborate with the Marketing Coordinator.
• Sales & Broker Support:Develop targeted campaigns, sales collateral, broker communications, and promotional initiatives that support lead generation and sales performance.
• Digital Marketing:Oversee email campaigns, paid media, social media, website content, and agency coordination, using performance metrics to optimize results.
• Events & Public Relations:Coordinate project launches, broker events, promotional activities, and PR initiatives.
• Budget & Reporting:Manage marketing budgets, vendor relationships, expenditures, and reporting to leadership.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• 7+ years of marketing experience, ideally in luxury residential real estate and new development.
• Strong knowledge of branding, creative development, digital marketing, copywriting, and sales-driven marketing.
• Proven ability to independently manage projects, budgets, agencies, and multiple priorities.
• Experience supervising staff and coordinating cross‑functional teams.
• Exceptional communication, organizational, project management, and attention‑to‑detail skills.
• Proficiency in Microsoft Office, Canva, email marketing platforms, CRM systems, and digital marketing analytics.

Ideal Candidate:

A proactive, results‑oriented marketing professional who combines strategic thinking with hands‑on execution and problem solves. The successful candidate takes ownership of marketing initiatives from concept through completion, exercises sound judgment, maintains high creative standards, and drives accountability across projects, teams, and external partners. Organized and detail oriented is a MUST!