Marketing Ops Maestro: Data-Driven GTM Systems

Coder; United States; On-site; USD 110,000 - 150,000; Full time

Job summary

Coder is seeking a Marketing Operations Manager to strengthen systems, reporting, and the GTM foundation. You will optimize lead routing, automation, attribution, and analytics across Marketing, Sales, and RevOps.

You’ll own data cleanliness, build scalable workflows, and collaborate with Biz Ops to elevate pipeline visibility. This role emphasizes AI-enabled insights and a fast-moving environment in the US market.

Qualifications

• 4+ years in Marketing Operations, Revenue Operations, or GTM systems in B2B.
• Hands-on Salesforce and HubSpot experience with workflows and data hygiene.
• Experience improving lead routing, ownership rules, and SLAs.
• Strong cross-functional communication and data-driven decision making.

Responsibilities

• Own and improve lead routing workflows, including routing logic, SLAs, data quality, and handoff reliability.
• Manage lead and marketing operational improvements across Salesforce, HubSpot, and the broader GTM tech stack.
• Audit CRM and enrichment data to keep systems clean, accurate, and useful.
• Reduce manual work through better workflows, automation, documentation, and QA.
• Evaluate and help roll out new tools that make the marketing tech stack simpler and more scalable.
• Partner with Sales and RevOps to evolve systems as the business grows.
• Support recurring and ad hoc Marketing reporting, including QBRs, campaign analysis, marketing team requests, and KPI dashboards.
• Improve visibility into pipeline and funnel performance by troubleshooting data discrepancies, refining attribution, and surfacing insights.

Skills

Lead routing

Data quality

Automation

Cross-functional collaboration

Tools

Salesforce

HubSpot

LeanData

RevenueHero

6sense

HockeyStack

ZoomInfo

Job description

Coder is seeking a Marketing Operations Manager to strengthen systems, reporting, and the GTM foundation. You will optimize lead routing, automation, attribution, and analytics across Marketing, Sales, and RevOps.

You’ll own data cleanliness, build scalable workflows, and collaborate with Biz Ops to elevate pipeline visibility. This role emphasizes AI-enabled insights and a fast-moving environment in the US market.