Marketing Ops Lead: Orchestrate End-to-End Campaigns

PepsiCo Inc.; Austin (TX); On-site; USD 81,000 - 135,000; Full time

Job summary

PepsiCo is seeking a Marketing Operations Manager to drive the operational engine behind poppi’s integrated campaigns and retail activations. You will coordinate across Brand, Creative, Retail, Shopper Marketing, and Digital to build workbacks and maintain launch readiness, ensuring on-time, on-budget delivery with clear risk visibility.

You will lead cross-functional teams through Asana-driven workflows, optimize processes for speed and scalability, and partner with internal creative to meet

Qualifications

• Bachelor's degree in a related field required.
• 5+ years of experience in Marketing Operations, Creative Operations, Integrated Project Management, or Campaign Management.
• Experience managing integrated marketing campaigns in-house or with an agency.
• Retail, CPG, food & beverage, or consumer brand experience preferred.
• Experience cross-functionally with Creative, Brand, Shopper Marketing, Sales, Digital, and external agencies.
• Proficiency in Microsoft Office Suite and Asana.

Responsibilities

• Lead end-to-end operational execution for integrated marketing campaigns across channels.
• Develop integrated workbacks, calendars, milestones, and launch readiness plans.
• Partner with Brand, Creative, and Marketing leadership to translate campaign strategy into executable plans.
• Ensure campaigns launch on time and on budget with clear visibility into risks and dependencies.
• Own operational execution for retail marketing programs, shopper marketing initiatives, POS development, AFH activations.
• Coordinate timelines, approvals, and asset delivery across Sales, Shopper Marketing, Creative, and agency partners.
• Maintain consistency across retail execution while balancing multiple concurrent launches.
• Build and manage integrated project plans across campaigns, evergreen initiatives, and ad hoc requests.
• Lead kickoffs, status meetings, and cross-functional communication to maintain alignment.
• Manage marketing intake, prioritization, asset routing, approvals, and workflow through Asana.
• Identify risks, remove roadblocks, and proactively drive projects to completion.
• Partner with in-house creative on production schedules and asset delivery.
• Ensure assets move through review, localization, and distribution across channels.
• Support post-launch recaps and process improvements.
• Continuously improve campaign workflows, dashboards, calendars, and reporting.

Skills

Project management

Stakeholder management

Communication

Multi-channel marketing

Education

Bachelor's degree in related field

Tools

Asana

Microsoft Office

Job description

PepsiCo is seeking a Marketing Operations Manager to drive the operational engine behind poppi’s integrated campaigns and retail activations. You will coordinate across Brand, Creative, Retail, Shopper Marketing, and Digital to build workbacks and maintain launch readiness, ensuring on-time, on-budget delivery with clear risk visibility.

You will lead cross-functional teams through Asana-driven workflows, optimize processes for speed and scalability, and partner with internal creative to meet