Poppi Marketing Operations Manager

PepsiCo Inc.; Austin (TX); On-site; USD 81,000 - 135,000; Full time

Job summary

PepsiCo is seeking a Marketing Operations Manager to drive the operational engine behind poppi’s integrated campaigns and retail activations. You will coordinate across Brand, Creative, Retail, Shopper Marketing, and Digital to build workbacks and maintain launch readiness, ensuring on-time, on-budget delivery with clear risk visibility.

You will lead cross-functional teams through Asana-driven workflows, optimize processes for speed and scalability, and partner with internal creative to meet

Qualifications

• Bachelor's degree in a related field required.
• 5+ years of experience in Marketing Operations, Creative Operations, Integrated Project Management, or Campaign Management.
• Experience managing integrated marketing campaigns in-house or with an agency.
• Retail, CPG, food & beverage, or consumer brand experience preferred.
• Experience cross-functionally with Creative, Brand, Shopper Marketing, Sales, Digital, and external agencies.
• Proficiency in Microsoft Office Suite and Asana.

Responsibilities

• Lead end-to-end operational execution for integrated marketing campaigns across channels.
• Develop integrated workbacks, calendars, milestones, and launch readiness plans.
• Partner with Brand, Creative, and Marketing leadership to translate campaign strategy into executable plans.
• Ensure campaigns launch on time and on budget with clear visibility into risks and dependencies.
• Own operational execution for retail marketing programs, shopper marketing initiatives, POS development, AFH activations.
• Coordinate timelines, approvals, and asset delivery across Sales, Shopper Marketing, Creative, and agency partners.
• Maintain consistency across retail execution while balancing multiple concurrent launches.
• Build and manage integrated project plans across campaigns, evergreen initiatives, and ad hoc requests.
• Lead kickoffs, status meetings, and cross-functional communication to maintain alignment.
• Manage marketing intake, prioritization, asset routing, approvals, and workflow through Asana.
• Identify risks, remove roadblocks, and proactively drive projects to completion.
• Partner with in-house creative on production schedules and asset delivery.
• Ensure assets move through review, localization, and distribution across channels.
• Support post-launch recaps and process improvements.
• Continuously improve campaign workflows, dashboards, calendars, and reporting.

Skills

Project management

Stakeholder management

Communication

Multi-channel marketing

Education

Bachelor's degree in related field

Tools

Asana

Microsoft Office

Job description

Overview

We’re looking for a Marketing Operations Manager to be the operational engine behind poppi’s integrated marketing campaigns and commercial execution. This role is responsible for ensuring every campaign, from annual brand tentpoles to retail activations and always-on content, is planned, coordinated, and delivered seamlessly across all marketing channels.

Reporting to the Director of Marketing Operations, you’ll partner closely with Brand, Creative, Retail, Shopper Marketing, PR, Digital, Culture, and Innovation to bring campaigns to life. You’ll establish integrated workbacks, manage cross-functional timelines, and create operational clarity that enables high-quality creative execution at speed.

Responsibilities

Campaign & Commercial Execution

• Lead end-to-end operational execution for integrated marketing campaigns across retail, digital, social, PR, experiential, lifecycle, eCommerce, and owned channels.
• Develop integrated workbacks, campaign calendars, milestone tracking, and launch readiness plans that align cross-functional teams around shared priorities.
• Partner with Brand, Creative, and Marketing leadership to translate campaign strategy into executable plans and deliverables.
• Ensure campaigns launch on time, on budget, and with clear visibility into risks, dependencies, and next steps.

Retail & Away-From-Home

• Own operational execution for retail marketing programs, shopper marketing initiatives, POS development, ACTIVATR, and Away-from-Home (AFH) activations.
• Coordinate timelines, approvals, and asset delivery across Sales, Shopper Marketing, Creative, and agency partners.
• Ensure commercial marketing assets are delivered accurately and aligned to retailer and customer timelines.
• Maintain consistency across retail execution while balancing multiple concurrent launches.

Workflow & Cross-Functional Operations

• Build and manage integrated project plans across campaigns, evergreen initiatives, and ad hoc marketing requests.
• Lead kickoffs, status meetings, and cross-functional communication to maintain alignment across stakeholders.
• Manage marketing intake, prioritization, asset routing, approvals, and workflow through Asana.
• Identify risks, remove roadblocks, and proactively drive projects to completion.

Creative & Production Partnership

• Partner closely with in-house creative team to align creative development, photoshoots, production schedules, and asset delivery against campaign timelines.
• Ensure creative assets move efficiently through review, approval, localization, and distribution across all marketing channels.
• Coordinate with internal teams and external partners to deliver high-quality marketing assets that support campaign objectives.
• Support post-launch recaps and continuous process improvements to enhance future execution.

Process & Operational Excellence

• Continuously improve campaign workflows, documentation, and operational processes to increase speed, efficiency, and scalability.
• Maintain campaign trackers, dashboards, calendars, and reporting that provide visibility across all active workstreams.
• Champion best practices, accountability, and operational consistency across the marketing organization.
• Contribute to the ongoing evolution of Poppi’s Marketing Operations function and integrated ways of working.

Compensation and Benefits

• The expected compensation range for this position is between $80,700 - $1,35,100.
• Location confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 5% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

Your Background

• Bachelor's Degree in related field required
• 5+ years of experience in Marketing Operations, Creative Operations, Integrated Project Management, or Campaign Management.
• Experience managing integrated marketing campaigns in-house or within an agency environment.
• Retail, CPG, food & beverage, or consumer brand experience strongly preferred.
• Experience working cross-functionally with Creative, Brand, Shopper Marketing, Sales, Digital, and external agencies.
• Proficiency in Microsoft Office Suite and Asana.

What You Bring

• Proven experience managing integrated marketing campaigns across multiple channels and stakeholder groups.
• Strong understanding of creative development, production workflows, and campaign execution.
• Exceptional project management and organizational skills with the ability to balance multiple priorities simultaneously.
• Excellent communication and stakeholder management skills, with the confidence to lead cross-functional teams through ambiguity.
• Ability to balance creative excellence with operational rigor, ensuring work is delivered efficiently without compromising quality.
• Experience managing projects through Asana (or similar project management platforms).

Additional Requirements

• Travel domestically for business related meetings
• Willingness and the ability to work outside of standard business hours, including evenings and weekends, based on business demands.

EEO Statement

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

Please view our Pay Transparency Statement.