Marketing Opportunity Specialist

Hoffmann Brothers

Nashville (TN)

On-site

USD 60,000 - 80,000

Full time

14 days+

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Benefits offered by this job

FREE health, dental, & vision insurance premiums

Matching 401K Retirement program at 4%

15 Paid Time Off Days

9 paid holidays

Referral Program

Employee Discounts plus Friends & Family

Job summary

A leading home services company is seeking a Marketing Opportunity Specialist in Nashville, TN. This role focuses on optimizing digital marketing efforts, including PPC and SEO, aligning with business operations to enhance performance. The ideal candidate has 2+ years in marketing coordination, excellent communication skills, and familiarity with performance marketing platforms. Benefits include comprehensive health insurance and a 401K matching program.

Qualifications

2 years of experience in marketing coordination, digital media, or business operations.
Experience with performance marketing platforms is strongly preferred.
Highly organized and detail-oriented.

Responsibilities

Optimize digital marketing efforts based on business needs.
Coordinate adjustments to campaigns based on operational needs.
Track KPIs and evaluate campaign effectiveness.

Skills

Experience in marketing coordination

Understanding of SEO

Excellent communication skills

Detail-oriented

Familiarity with performance marketing platforms

Tools

Google Ads

Job description

1 week ago Be among the first 25 applicants

This range is provided by Hoffmann Brothers. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$60,000.00/yr - $80,000.00/yr

Role Overview

The Marketing Opportunity Specialist is a performance-focused team member responsible for optimizing digital marketing efforts including PPC, paid social, SEO, and website changes, based on real-time business needs. This role is embedded in daily operational rhythms and works closely with business unit leaders to ensure marketing is proactively adjusting to fill available capacity and meet call volume targets.

This role blends marketing strategy, campaign coordination, and tactical execution support. Success will be measured by how well marketing activities generate qualified leads, align with business capacity, and deliver ROI.

Key Responsibilities

Performance Marketing Alignment

Partner daily with operations leaders (service, sales, install, CX, etc.) to identify gaps in capacity and volume
Surface real-time needs and translate them into actionable digital marketing tactics (e.g., paid search, paid social, retargeting, geo-targeting)
Monitor call volume, lead quality, and campaign pacing in partnership with the analytics team to recommend adjustments

Campaign Coordination & Execution

Coordinate adjustments to digital campaigns based on operational needs, weather, service windows, and technician availability
Work with internal stakeholders to prioritize campaigns and communicate urgency to paid media, SEO, and web development teams
Collaborate on A/B tests and offer strategy with paid media vendors or internal buyers

Website & SEO Impact

Request and track updates to key website pages to drive conversions and improve user experience
Partner with SEO to ensure pages are optimized for both search engines and real-time customer intent
Monitor and escalate issues affecting conversion paths (e.g., broken CTAs, poor load times, inaccurate messaging)

Cross-Functional Communication

Serve as liaison between marketing and operations—closing the loop with business units on campaign outcomes
Keep internal stakeholders informed about campaign timelines, performance, and next steps
Support the performance marketing calendar to ensure alignment with seasonal trends and capacity goals

Measurement & Accountability

Track key KPIs, including:

Daily lead volume by channel
Lead-to-book rate and call center conversion trends
Campaign ROI and cost-per-lead metrics

Collaborate with BI and Analytics to evaluate campaign effectiveness and provide regular insights back to the team

Requirements

2 years of experience in marketing coordination, digital media, or business operations
Experience with performance marketing platforms (Google Ads, Meta, Microsoft Ads) strongly preferred
Understanding of SEO, basic web structure, and CRO principles
Excellent communicator who thrives in cross-functional settings
Highly organized and detail-oriented; comfortable working in fast-paced environments
Familiarity with marketing tech stack (e.g., PowerBI, Monday.com, Ring Central)

Benefits

FREE health, dental, & vision insurance premiums for the employee and any eligible family members
Matching 401K Retirement program at 4%
15 Paid Time Off Days
9 paid holidays
Referral Program
Employee Discounts plus Friends & Family
We believe in promoting from within and there are many areas to advance in our company

Seniority level