Marketing Operations Specialist - Direct Response (GoHighLevel / ActiveCampaign)

Jobgether; United States; Remote; USD 78,000 - 123,000; Full time

Benefits offered by this job

Competitive pay

Performance bonus

Fully remote

Flexible schedule

Ownership of systems

Professional development

Exposure to modern tools

Long-term growth

Job summary

Jobgether is seeking a marketing operations professional to own reporting, analytics, and funnel workflow across digital channels from a fully remote position. You will reconcile data across Hyros, CRM, and ad platforms, and maintain monthly summaries by funnel stage while upholding SOPs and asset libraries.

You will manage landing pages, GoHighLevel/ClickFunnels funnels, email automations in ActiveCampaign, and coordinate a team of creatives and freelancers.

Qualifications

• Experience in marketing operations, funnel development, or campaign ops within online coaching or direct-response environments.
• Ability to build and maintain a PM workspace (ClickUp/Asana/Monday.com/Notion).
• Hands-on landing pages/funnels with GoHighLevel or ClickFunnels; email sequences in ActiveCampaign.
• Strong analytics, data reconciliation, and report accuracy.
• Proven track record managing recurring operational duties like weekly reports.
• Experience coordinating freelancers and creative teams; schedule management.
• Advanced use of AI tools (Claude, ChatGPT) for automation.
• Native-level written English; strong editing and procedures documentation.

Responsibilities

• Marketing reporting and analytics: own dashboards and weekly reports; reconcile data across platforms; summarize by funnel stage.
• Workflow and systems management: manage ClickUp pipelines, dashboards, templates, and intake from Slack.
• Quality assurance and compliance: pre-launch checks for ads and emails; track launches and live dates.
• Funnel and landing page development: build landing variants with GoHighLevel or ClickFunnels; implement tracking.
• Email marketing and automation: create sequences and automations in ActiveCampaign.
• Creative production coordination: manage editors, briefs, timelines, and approvals.
• Growth leadership support: monitor deliverables, flag delays, support onboarding and access.
• AI and process automation: use Claude/ChatGPT to automate reporting, checks, and reconciliation.
• Operational excellence: establish repeatable processes for accuracy and collaboration.

Skills

Marketing ops

Campaign ops

Funnel development

Project management

AI tools

English fluency

Data reconciliation

Stakeholder comms

Time-zone coordination

Tools

GoHighLevel

ClickFunnels

ActiveCampaign

Klaviyo

HubSpot

Hyros

ClickUp

Job description

Accountabilities:

- Marketing reporting and analytics: Own the weekly marketing dashboard and Monday performance report, tracking advertising spend, cost per call, opt-in rates, return on ad spend (ROAS), writer win rates, and the number of ads launched. Reconcile data across advertising platforms, Hyros, and the CRM, investigate discrepancies, and prepare monthly summaries by funnel stage.

- Workflow and systems management: Manage and optimize the marketing team's ClickUp workspace, including production pipelines, task statuses, dashboards, templates, and intake processes from Slack. Maintain clear standard operating procedures, naming conventions, and an organized digital asset library.

- Quality assurance and compliance: Implement and maintain pre-launch quality checks for advertisements and emails, covering prohibited terminology, marketing claims, naming conventions, landing pages, and tracking. Keep an accurate record of what launches, where it is published, and when it goes live.

- Funnel and landing page development: Build and maintain landing page variants and funnel pages using GoHighLevel or ClickFunnels. Translate approved copy and campaign briefs into functional pages, configure split tests, and ensure accurate implementation of tracking and other technical requirements.

- Email marketing and automation: Create email sequences and marketing automations in ActiveCampaign, ensuring that workflows are implemented correctly and support the intended customer journey and campaign objectives.

- Creative production coordination: Coordinate the pool of video editors, manage weekly meetings and creative briefs, monitor turnaround times and revision targets, support editor onboarding and applicant screening, and track performance-based bonus schemes. Keep production moving while ensuring creative approval remains with the appropriate marketing lead.

- Growth leadership support: Maintain visibility over deliverables, deadlines, and dependencies; proactively flag potential delays; coordinate recording sessions and meeting calendars; and support onboarding, tool access, and subscription management.

- AI and process automation: Use tools such as Claude and ChatGPT to automate repetitive operational tasks, including reporting, quality checks, documentation, and data reconciliation. Identify additional opportunities to improve efficiency and reduce manual work.

- Operational excellence: Establish reliable, repeatable processes that improve accuracy, accountability, and collaboration as the marketing function expands.

Requirements:

- At least 2 years of experience in marketing operations, campaign operations, funnel development, or a similar role, ideally within an online coaching business, digital course company, direct-response marketing organization, or relevant agency.

- Demonstrated experience building and maintaining a project management workspace in ClickUp, Asana, Monday.com, Notion, or a comparable platform, with the ability to create workflows that teams can consistently follow.

- Hands-on experience building landing pages and funnels using GoHighLevel or ClickFunnels, as well as developing email sequences and automations in ActiveCampaign. Experience with Klaviyo or HubSpot is also relevant.

- Strong analytical skills and exceptional attention to detail, with the ability to reconcile marketing data, identify inconsistencies, validate metrics, and maintain accurate reports.

- A proven track record of independently managing recurring operational responsibilities, such as weekly reporting or daily quality checks, consistently and reliably over an extended period.

- Experience coordinating freelancers, video editors, or small creative teams, with the ability to manage schedules, briefs, revisions, and deadlines without relying on formal managerial authority.

- Advanced practical knowledge of AI tools such as Claude, ChatGPT, or comparable platforms, with daily usage and demonstrated experience automating at least one real business process.

- Native-level written English proficiency, including the ability to identify spelling and language errors in edited videos, write clear procedures and checklists, and prepare reports for the wider team.

- Strong organizational, communication, prioritization, and problem-solving skills, with the ability to anticipate bottlenecks and address issues before they affect delivery.

- A high degree of ownership, reliability, and self-direction, with the confidence to manage responsibilities independently and keep stakeholders informed without constant supervision.

- A process-oriented mindset, a commitment to accuracy and continuous improvement, and an interest in developing long-term expertise within a growing organization.

- Availability to work core hours aligned with European or Dubai time zones. Applicants must be able to remain accessible during the team's working day, although the role does not follow a rigid nine-to-five schedule or require formal hour tracking.

Benefits:

- Competitive compensation: Monthly payments in US dollars under a full-time contractor arrangement.

- Performance-based bonus: Opportunity to earn an annual bonus of up to 10%, tied to targets within your control.

- Fully remote work: Work remotely from South Africa or another eligible location that supports the required European or Dubai time-zone overlap.

- Flexible working approach: No rigid nine-to-five schedule or formal hour tracking, with an emphasis on availability, accountability, and results during core working hours.

- Meaningful ownership: Take responsibility for establishing and improving the operational systems that support a growing direct-response marketing function.

- Professional development: Build expertise across marketing analytics, funnel development, email automation, project management, and AI-powered workflows.

- Exposure to modern tools: Work with platforms such as GoHighLevel, ActiveCampaign, ClickUp, Hyros, Claude, and ChatGPT.

- Long-term growth potential: Help shape a newly established function and develop processes that can support future team expansion.

- Healthcare and paid leave: Specific healthcare coverage, paid leave, and other additional benefits have not been stated in the available job description and should be confirmed during the recruitment process.