Marketing Operations Specialist - Direct Response (GoHighLevel / ActiveCampaign)

MM Coaching Limited; United States; Remote; USD 67,000 - 100,000; Full time

Benefits offered by this job

Annual bonus up to 10%

Fully remote

Job summary

Marriage Reset seeks a full-time remote Marketing Operations role to own weekly dashboards, process flows, and ad-quality checks. You will coordinate a small creative team, ensure timely delivery of landing pages and emails, and drive automation using Claude and other AI tools.

The role reports into the Head of Growth, builds scalable systems, and shapes how the team operates for new joiners.

Qualifications

• 2+ years in marketing operations, campaign operations, or funnel-build roles in online coaching or direct-response businesses.
• Experience building and maintaining a ClickUp workspace used by others.
• Built pages in GoHighLevel or ClickFunnels and sequences in ActiveCampaign, Klaviyo, or HubSpot.
• You notice when numbers don’t add up and prefer accuracy over speed.
• Coordinated freelancers or a small team to deadlines without direct management.
• Expert with Claude or similar AI tools and have automated at least one workflow.

Responsibilities

• Reporting: weekly dashboard, spend, CPA, ROAS, and funnel-wide summaries.
• Systems: manage ClickUp pipeline, dashboards, and intake from Slack; write procedures.
• Quality control: QA checklist for ads and emails before launch, tracking launches.
• Builds: landing pages in GoHighLevel/ClickFunnels and email sequences in ActiveCampaign.
• Video editors: manage briefs, timelines, and bonuses; coordinate with senior marketer.
• Head of Growth support: keep deadlines visible, onboard new hires, manage tool access.
• Automation: use Claude/AI tools to automate recurring tasks and data reconciliation.

Skills

Marketing operations

Freelancer coordination

Written English

Operations excellence

AI tooling

Attention to detail

Claude / GrokBot / Viktor

Tools

ClickUp

GoHighLevel

ClickFunnels

ActiveCampaign

Klaviyo

HubSpot

Claude

Job description

About the role

Marriage Reset is an online coaching company. We help married men repair their marriages, and we have grown quickly on the back of paid advertising: Meta, Google and YouTube ads that lead to a video sales letter and a booked call with our sales team. Roughly 80% of our revenue comes through that funnel.

The paid marketing team is led by the Head of Growth and includes our direct response marketers, media buyer and video editors. They set the strategy, write the ads, manage the spend and produce the creative. We need one person to run everything underneath them, and that is this role.

You will own the weekly numbers the team works from, the project system the work moves through, the checklist every ad passes before it goes live, the landing page and email builds, and the group of video editors who turn scripts into finished ads. Done well, the Head of Growth never has to assemble a report, fix a ClickUp board or ask whether something has shipped.

This is a new seat. The team will grow, and the systems you build are the ones new joiners will work from. Nobody has held this role full-time before, so part of the job is working out how it should run.

Why we are hiring

At the moment, the reporting, quality checks, page builds and editor coordination are spread across several people who each have other priorities. Nobody has this as their whole job, so the weekly numbers arrive late, compliance gets checked at the final review rather than before it, and builds wait behind copy. We want one full-time person to take all of that and run it properly.

What you will be responsible for

• Reporting. The weekly marketing dashboard and Monday report: spend, cost per call, opt-in rate, return on ad spend, win rate per writer, and the number of ads launched, reconciled across the ad platforms, Hyros, and the CRM. A monthly summary by funnel stage. If a number is wrong, you are the one who notices.
• Systems. Our ClickUp workspace for marketing: the production pipeline, statuses, dashboards, templates, and the intake from Slack. Written procedures and naming conventions for every repeatable process. An asset library organised well enough that nobody has to search Google Drive.
• Quality control. A compliance and QA checklist on every ad and email before it reaches the Head of Growth: banned words, claims, naming, landing page, tracking. A log of what launched, where, and when.
• Builds. Landing page variants and new funnel pages in GoHighLevel or ClickFunnels. Email sequences and automations in ActiveCampaign. Split-test setup. You build from the copywriter's text to the Head of Growth's brief.
• Video editors. Day-to-day management of the editor pool: the weekly meeting, the flow of briefs, turnaround and revision targets, onboarding, screening applicants and tracking the bonus scheme. The Senior Direct Response Marketer approves the creative; you keep it moving.
• Head of Growth support. Keeping every deliverable and deadline visible and on track, and flagging anything that is going to be late before it is. Booking recording sessions, running the meeting calendar, onboarding new starters, managing tool access and subscriptions.
• Automation. We use Claude, ChatGPT and similar tools every day. Anything repeatable, whether that is reporting, QA checks, drafting procedures or reconciling data, is yours to automate.

• 2+ years in a marketing operations, campaign operations, or funnel-build role, ideally in an online coaching, course, or direct-response business, or an agency that serves them.
• You have built and maintained a ClickUp workspace (or Asana, Monday or Notion) that other people relied on, and you are the person colleagues ask when they want to know how the system works.
• You have built pages in GoHighLevel or ClickFunnels and sequences in ActiveCampaign (or Klaviyo or HubSpot)
• You notice the number that does not add up. You would rather be slightly late than send something with a mistake in it.
• You do not need managing. You have owned a recurring task, such as a weekly report or a daily check, for a year or more without missing it and without being reminded.
• You have coordinated freelancers or a small creative team to deadlines and kept them on schedule without being their manager.
• You are an expert with Claude or similar AI tools such as GrokBot/Viktor. You use AI tools daily and have automated at least one real piece of work with them.
• Native-level written English. You will be reviewing edited videos and must be able to notice spelling errors. You will be writing the procedures, checklists and reports the whole team reads.
• You want to be excellent at operations, you take satisfaction in doing a repeatable thing properly, and you want a company you can stay with for several years.

• Full-time contractor, paid monthly in US dollars, plus an annual bonus of up to 10% against targets that are within your control.
• Fully remote. You need to work core hours in a European or Dubai time zone. We are open to any location that fits those hours, but we are not hiring in the Americas for this role (We do not run a fixed nine-to-five, and we do not track hours, but this is a role the rest of the team depends on. You need to be online and reachable during the working day in a European or Dubai time zone).