Marketing Operations Specialist

Accenture PLC; Washington (District of Columbia); Hybrid; USD 57,000 - 116,000; Full time

Job summary

Accenture Federal Services is seeking a Marketing Operations Specialist to maintain marketing technology, data, and processes behind campaigns. The role supports agile delivery across multiple workstreams and requires collaboration across product, marketing, creative, content, operations, and client stakeholders.

The ideal candidate brings 2+ years in marketing operations and hands-on experience with marketing automation and CRM platforms, plus strong knowledge of Agile/Scrum practices.

Qualifications

• 2+ years of experience in marketing operations, marketing technology, or campaign operations, or as Scrum Master/Agile Delivery Lead.
• Hands-on experience with a marketing automation platform (HubSpot/Marketo/Pardot/Eloqua) and a CRM (Salesforce/Microsoft Dynamics).
• Working knowledge of marketing data, funnel reporting, and list management.
• Experience facilitating agile ceremonies (sprint planning, standups, reviews, retrospectives).
• Proficiency with Jira, Azure DevOps, Confluence, Excel, Tableau, or Power BI for delivery metrics and dashboards.

Responsibilities

• Administer and optimize marketing technology platforms (marketing automation, CRM, campaign tools) and maintain integrations.
• Build, QA, and launch emails, forms, landing pages, and audience segments to standards and timelines.
• Manage lead and contact data processes: routing, scoring, lifecycle stages, hygiene, naming conventions.
• Build dashboards and reports on campaign performance, funnel metrics, and operational health.
• Support marketing product teams with planning, prioritization, backlog management, and delivery execution.
• Facilitate Agile ceremonies and drive continuous improvement across teams.

Skills

Marketing operations

Marketing automation

CRM systems

Agile/Scrum

Jira

Azure DevOps

Confluence

Excel

Tableau

Power BI

Stakeholder management

Tools

HubSpot

Marketo

Pardot

Eloqua

Salesforce

Microsoft Dynamics

Job description

At Accenture Federal Services, nothing matters more than helping the US federal government make the nation stronger and safer and life better for people.Our 13,000+ people are united in a shared purpose to pursue the limitless potential of technology and ingenuity for clients across defense, national security, public safety, civilian, and military health organizations.

Join Accenture Federal Services, a technology company within global Accenture. Recognized as a Glassdoor Top 100 Best Place to Work, we offer a collaborative and caring community where you feel like you belong and are empowered to grow, learn and thrive through hands‑on experience, certifications, industry training and more.

Join us to drive positive, lasting change that moves missions and the government forward!

We are seeking a Marketing Operations Specialist to support product and delivery teams within a marketing and communications team. This role combines two disciplines. You will keep the marketing technology, data, and processes behind our campaigns running well, and you will drive agile delivery across multiple concurrent workstreams.

The ideal candidate is an organized, hands‑on operator who is comfortable working in marketing platforms and data, and who can also facilitate team ceremonies, manage competing priorities, and help teams deliver against evolving business goals. You will work independently and build strong relationships across product, marketing, creative, content, operations, and client stakeholder groups. You will play a key part in strengthening operational excellence, delivery transparency, and agile maturity across the organization.

The Work:

• Administer and optimize marketing technology platforms, such as marketing automation, CRM, and campaign management tools, and keep integrations running smoothly.
• Support campaign execution by building, QA’ing, and launching emails, forms, landing pages, and audience segments to agreed standards and timelines.
• Manage lead and contact data processes, including routing, scoring, lifecycle stages, list hygiene, and naming conventions, and document workflows and platform standards so work is repeatable.
• Build and maintain dashboards and recurring reports on campaign performance, funnel metrics, and operational health, and turn the data into clear insights and recommendations.
• Support marketing product teams through planning, prioritization, backlog management, and delivery execution.
• Facilitate Agile ceremonies, including sprint planning, standups, retrospectives, reviews, and backlog refinement.
• Manage multiple timelines, dependencies, and competing priorities across teams and initiatives, tracking progress, identifying risks, and proactively driving issue resolution.
• Partner with team leads and stakeholders to align on priorities, capacity, and delivery commitments, and maintain visibility into team performance through reporting, metrics, and status communications.
• Coach teams on Agile best practices and foster a culture of continuous improvement, identifying opportunities to streamline processes, automate manual work, and improve ways of working.
• Must be willing to on‑site 1 day/week to DC.

Here’s What You Need

• 2+ years of experience in marketing operations, marketing technology, or campaign operations, and/or as a Scrum Master, Agile Delivery Lead, Project Manager, or similar role supporting cross‑functional product or marketing teams. Experience in both areas is strongly preferred.
• Hands‑on experience with a marketing automation platform (such as HubSpot, Marketo, Pardot, or Eloqua) and a CRM (such as Salesforce or Microsoft Dynamics), plus working knowledge of marketing data and metrics, including funnel reporting and list management.
• Demonstrated experience facilitating agile ceremonies (sprint planning, standups, backlog refinement, reviews, and retrospectives), with strong working knowledge of Agile and Scrum principles, backlog management, capacity planning, and continuous improvement.
• Experience managing multiple concurrent workstreams, timelines, dependencies, risks, and competing priorities in a fast‑paced delivery environment.
• Proficiency with work‑management and collaboration tools such as Jira, Azure DevOps, and Confluence, and with reporting tools such as Excel, Tableau, or Power BI, to build delivery metrics, dashboards, and executive‑ready status communications that clearly convey progress, risks, dependencies, and decisions.
• Experience collaborating with product, marketing, creative, content, operations, and client stakeholder groups.

Bonus Points If You Have:

• Scrum or Agile certification (CSM, PSM, SAFe, or equivalent).
• Working knowledge of SQL, HTML/CSS, or workflow automation tools.
• Experience in a marketing agency, professional services, or client‑facing environment.

As required by local law, Accenture Federal Services provides reasonable ranges of compensation for hired roles based on labor costs in the states of California, Colorado, Connecticut, Hawaii, Illinois, Maine, Maryland, Massachusetts, Minnesota, New Jersey, New York, Ohio, Vermont, Virginia, Washington, and the District of Columbia. The base pay range for this position in these locations is shown below. Compensation for roles at Accenture Federal Services varies depending on a wide array of factors, including but not limited to office location, role, skill set, and level of experience. Accenture Federal Services offers a wide variety of benefits. You can find more information on benefits here. We accept applications on an on-going basis and there is no fixed deadline to apply.

The pay range for the states of California, Colorado, Connecticut, Hawaii, Illinois, Maine, Maryland, Massachusetts, Minnesota, New Jersey, New York, Ohio, Vermont, Virginia, Washington, and the District of Columbia is:

$57,300—$115,800 USD

_ What We Believe _

As a company wholly dedicated to serving the US federal government, we bring together the best talent to help reinvent how federal agencies operate and deliver greater value for their mission and the American people. We have an unwavering commitment to creating a culture in which all our people are respected, feel a sense of belonging, and have equal opportunity. As a business imperative, every person at Accenture Federal Services has the responsibility to create and sustain a culture where everyone feels welcomed and included. This is grounded in our core values and our experience that hiring and developing great people who reflect different perspectives, experiences, and backgrounds is key to driving innovation and delivering the results that our clients and the country count on.

_ Equal Employment Opportunity Statement _

We believe