Customer Analytics Specialist

accenturefederalservices; Washington (District of Columbia); On-site; USD 57,000 - 116,000; Full time

Job summary

Accenture Federal Services in Washington, DC is seeking a Customer Analytics Specialist to decode user interactions and drive data-informed decisions that enhance the customer experience across digital platforms.

The role focuses on developing behavior reports, analyzing GEO data for regional trends, auditing tracking patterns, and integrating engagement metrics into usability testing for cross-functional product and design teams.

Qualifications

• 3-5 years of experience in customer analytics or related field.
• Ability to analyze complex customer engagement data and create clear reports.
• Experience with GEO/location-based analytics for regional insights.
• Proficiency in Google Analytics reporting and familiarity with Qualtrics/Medallia.
• Strong aptitude to audit tracking patterns and document analytics clearly.

Responsibilities

• Develop and maintain customer behavior reports across digital platforms.
• Analyze quantitative, CX, and GEO data to uncover regional trends and personalization opportunities.
• Audit, refine, and implement tracking patterns and analytics collection metrics.
• Lead collection and analysis of customer engagement data and integrate metrics into usability testing.

Skills

Customer analytics

Digital analytics

Geospatial analytics

Data visualization

Qualtrics/Medallia

Tools

Google Analytics

Qualtrics

Medallia

Job description

At Accenture Federal Services, nothing matters more than helping the US federal government make the nation stronger and safer and life better for people. Our 13,000+ people are united in a shared purpose to pursue the limitless potential of technology and ingenuity for clients across defense, national security, public safety, civilian, and military health organizations.

Join Accenture Federal Services, a technology company within global Accenture. Recognized as a Glassdoor Top 100 Best Place to Work, we offer a collaborative and caring community where you feel like you belong and are empowered to grow, learn and thrive through hands-on experience, certifications, industry training and more.

Join us to drive positive, lasting change that moves missions and the government forward!

The Customer Analytics Specialist will play a critical role in decoding user interactions and driving data-informed decisions to enhance the customer experience.

The work:

• Develop and maintain customer behavior reports that give stakeholders a clear, accurate view of engagement across digital platforms.
• Analyze quantitative, customer experience, and geospatial (GEO) data to uncover regional trends, usage patterns, and personalization opportunities.
• Audit, refine, and implement tracking patterns and analytics collection metrics to improve data quality and accurately monitor customer interactions across digital touchpoints.
• Lead the collection, review, and analysis of customer engagement data; integrate engagement metrics into usability testing analysis; and maintain supporting analytics documentation.

Here's what you need:

• 3-5 years of experience in customer analytics, digital analytics, customer experience measurement, or a related field.
• Proven ability to analyze complex customer engagement data and create clear, comprehensive reports that identify trends and opportunities.
• Experience using geospatial (GEO) and location-based analytics to identify regional customer behaviors and inform localized strategies.
• Proficiency in Google Analytics reporting and hands-on experience with Qualtrics, Medallia, or similar customer experience analytics platforms.
• Strong technical aptitude for auditing and optimizing tracking patterns, analytics collection metrics, and documentation to ensure accurate monitoring across platforms.
• Ability to lead customer data analysis, support usability testing with engagement metrics, and translate behavioral insights into actionable recommendations for cross-functional product and design teams.

As required by local law, Accenture Federal Services provides reasonable ranges of compensation for hired roles based on labor costs in the states of California, Colorado, Connecticut, Hawaii, Illinois, Maine, Maryland, Massachusetts, Minnesota, New Jersey, New York, Ohio, Vermont, Virginia, Washington, and the District of Columbia. The base pay range for this position in these locations is shown below. Compensation for roles at Accenture Federal Services varies depending on a wide array of factors, including but not limited to office location, role, skill set, and level of experience. Accenture Federal Services offers a wide variety of benefits. You can find more information on benefits here. We accept applications on an on-going basis and there is no fixed deadline to apply.

The pay range for the states of California, Colorado, Connecticut, Hawaii, Illinois, Maine, Maryland, Massachusetts, Minnesota, New Jersey, New York, Ohio, Vermont, Virginia, Washington, and the District of Columbia is:$57,300 - $115,800 USD

What We Believe

As a company wholly dedicated to serving the US federal government, we bring together the best talent to help reinvent how federal agencies operate and deliver greater value for their mission and the American people. We have an unwavering commitment to creating a culture in which all our people are respected, feel a sense of belonging, and have equal opportunity. As a business imperative, every person at Accenture Federal Services has the responsibility to create and sustain a culture where everyone feels welcomed and included. This is grounded in our core values and our experience that hiring and developing great people who reflect different perspectives, experiences, and backgrounds is key to driving innovation and delivering the results that our clients and the country count on.

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities. For d