Marketing Operations Specialist

Amazing Life; Plano (TX); On-site; USD 70,000 - 100,000; Full time

Job summary

Amazing Life is seeking a Marketing Operations Specialist in Plano, TX to turn marketing plans into reliable campaigns built in HubSpot and connected to Salesforce.

You\'ll be a hands-on HubSpot expert, building workflows, nurture programs, lists, landing pages, forms, and dashboards, while collaborating with our Business Systems team to ensure accurate data and smooth lead flow from Marketing to Sales.

Qualifications

• 3+ years of experience in marketing operations, marketing automation, or a related role.
• Hands-on HubSpot Marketing & Content Hub experience with workflows and automation.
• Experience building emails, nurture campaigns, segmentation, forms, and landing pages.
• Understanding of lead management, lifecycle stages, routing, and marketing-to-sales handoffs.
• Familiarity with Salesforce integrations; Salesforce administration not required.
• Ability to build basic marketing reports and dashboards with reliable funnel data.
• Strong attention to detail, troubleshooting, and QA.
• Strong ownership, organization, and communication.

Responsibilities

• Serve as a primary HubSpot power user, building and maintaining workflows, nurture programs, lists, segmentation, forms, landing pages, emails, campaigns, and automation.
• Build, test, QA, launch, and monitor campaigns and nurture programs with lifecycle stages and exit criteria.
• Maintain clean marketing data, audience segmentation, subscriptions, tracking, and consistent HubSpot processes.
• Troubleshoot workflow, campaign, tracking, automation, and data issues.
• Partner with Business Systems on the HubSpot/Salesforce connection, including lead routing and data synchronization.
• Ensure Marketing-generated leads are captured, attributed, and handed off to Sales.
• Create basic reports and dashboards for lead generation, sources, and funnel progression.
• Execute campaigns from established plans and optimize copy, subject lines, CTAs, and the customer experience.
• QA the complete prospect experience before launch.
• Create repeatable processes, templates, and documentation to improve efficiency.

Skills

HubSpot

Marketing Automation

Email Marketing

Lead Management

Lifecycle Stages

HubSpot Workflows

Data Quality

Reporting

Tools

Salesforce

Job description

About Amazing Life

Amazing Life creates content, products, and technology that equip churches and families to inspire the next generation.

We are looking for a Marketing Operations Specialist to turn marketing plans into campaigns and programs that are built well, launched correctly, tracked reliably, and continually improved.

This is a hands‑on role for someone who knows HubSpot, understands how marketing campaigns work, and enjoys getting the details across the finish line. You’ll build nurture programs, workflows, emails, lists, landing pages, forms, campaign tracking, and other marketing infrastructure.

Just as importantly, we’re looking for a marketer at heart—not simply a systems administrator. You should be able to recognize when a CTA could be stronger, tighten an email subject line, catch an audience or nurture issue, and take work from 90% complete through final execution.

THE ROLE

You will be a key HubSpot power user for Marketing, independently building and maintaining marketing automation while helping improve an environment with some historical tech debt.

You’ll also connect Marketing with our Business Systems team. Salesforce is an important part of our ecosystem, but you will not administer it. Instead, you’ll help identify and resolve issues involving lead flow, lifecycle stages, data, tracking, and the HubSpot/Salesforce connection.

You’ll ensure Marketing activity and lead data are captured accurately and reported reliably through basic reports and dashboards.

This is primarily an execution role rather than a strategy role. You’ll often receive the campaign strategy, audience, content, and desired outcome from another member of Marketing. Your job is to turn that direction into a polished, functioning marketing program—and stay with it until it works.

WHAT YOU’LL DO

• Serve as a primary HubSpot power user, building and maintaining workflows, nurture programs, lists, segmentation, forms, landing pages, emails, campaigns, and automation.
• Build, test, QA, launch, and monitor campaigns and nurture programs, including workflow logic, enrollment, suppression, lifecycle stages, and exit criteria.

Maintain clean marketing data, audience segmentation, subscriptions, tracking, and consistent HubSpot processes.

• Troubleshoot workflow, campaign, tracking, automation, and data issues through resolution.
• Partner with Business Systems on the HubSpot/Salesforce connection, including lead routing, lifecycle stages, field mapping, data synchronization, and marketingtosales handoffs.
• Ensure Marketinggenerated leads are properly captured, attributed, tracked, and handed off to Sales.
• Build and maintain basic reports and dashboards for lead generation, sources, campaign activity, and funnel progression.
• Execute campaigns from established plans and make smart executionlevel improvements to copy, subject lines, CTAs, and the customer experience.
• QA the complete prospect experience before launch and identify issues before they affect performance.
• Create repeatable processes, templates, documentation, and standards that make Marketing more efficient.

MINIMUM QUALIFICATIONS

• 3+ years of experience in marketing operations, marketing automation, demand generation, email marketing, or a related role. Exceptional handson HubSpot capability may substitute for some experience.
• Strong handson experience with HubSpot Marketing & Content Hub, including independently building workflows and marketing automation.
• Experience building emails, nurture campaigns, segmentation, forms, landing pages, and other digital campaign components.
• Understanding of lead management, lifecycle stages, routing, and marketingtosales handoffs.
• Familiarity with Salesforce and HubSpot integrations; Salesforce administration experience is not required.
• Ability to build basic marketing reports and dashboards and ensure campaign and funnel data are reliable.
• Strong attention to detail, troubleshooting skills, and commitment to testing and QA.
• Solid marketing instincts and writing/editing fundamentals, with the judgment to make executionlevel decisions independently.
• Strong ownership, organization, communication, and followthrough.

PREFERRED QUALIFICATIONS

• We don’t expect every candidate to have all of these.
• Experience in a HubSpot/Salesforce environment, including reporting, campaign tracking, lead scoring, lifecycle management, or database hygiene.
• Experience executing multistep nurture and lifecycle programs.
• Experience partnering with Business Systems, Revenue Operations, or Business Intelligence teams.
• Experience creating processes, templates, or documentation that improve marketing efficiency.
• Experience using AIassisted tools to accelerate marketing execution while maintaining strong human judgment.
• Experience in publishing, education, ministry, SaaS, subscription businesses, or missiondriven organizations.

WHY JOIN AMAZING LIFE?

• Take meaningful ownership of the systems and processes that turn marketing ideas into measurable execution.
• Become a key HubSpot resource as we strengthen marketing automation, lead management, and reporting.
• Work across Marketing, Business Systems, content, creative, product, and technology.

Help build stronger connections between Marketing activity, Sales follow-up, and business results.

• Improve not only individual campaigns, but the systems that make the entire Marketing team more effective.
• Join a team that values ownership, good judgment, collaboration, continual improvement, and work that actually ships.

ABOUT AMAZING LIFE FOUNDATION

Bringing decades of expertise from business, technology, and ministry, we are united by a shared passion for equipping the church with tools that rival the best in culture. We’re looking for team members who want to shape the future of how the church engages and connects through media and technology.