Marketing Operations Specialist

Winsor Consulting Group, LLC; Buffalo (IA); In loco; USD 65.000 - 90.000; Tempo pieno

Descrizione del lavoro

Winsor Consulting Group, LLC is seeking an organized Marketing Operations Specialist to run the systems and execution behind our sales and marketing programs. You will ensure HubSpot accuracy, build and launch campaigns, create assets, coordinate events, and provide the data and materials sales needs.

You will work from the Marketing Lead's plans, turning them into on-time deliverables and collaborating across teams. Strong HubSpot and content skills are essential for success.

Competenze

• 2+ years of experience in marketing, marketing operations, or sales support.
• Hands-on experience with HubSpot or a comparable CRM/marketing automation platform, including list building and email campaigns.
• Strong attention to data accuracy and record-keeping.
• Working ability in Canva or Adobe Creative Cloud.
• Strong organization and ability to manage multiple projects and deadlines.
• Bachelor’s degree in marketing, communications, or a related field, or equivalent experience.

Mansioni

• Maintain accurate customer and prospect records in HubSpot, including data cleanup, deduplication, and imports.
• Manage contact lists, segmentation, and lead routing to sales.
• Track leads, pipeline activity, and followups, and flag stalled tasks to sales.
• Produce and update sales enablement materials from content templates.
• Support sales outreach and prospecting campaigns with lists, sequences, and materials.
• Build, test, schedule, and send email campaigns in HubSpot.
• Schedule and publish social media content via Meta Business Suite and other platforms.
• Make website updates in WordPress and HubSpot; perform routine site maintenance.
• Compile campaign and website data for performance reports.

Conoscenze

Attention to detail

Organization

Follow-through

Formazione

Bachelor’s degree in marketing or related field

Strumenti

HubSpot

WordPress

Cloudways

Canva

Adobe Creative Cloud

Meta Business Suite

Microsoft 365

Descrizione del lavoro

Position Overview

Winsor Consulting is seeking an organized, detail-oriented Marketing Operations Specialist to run the systems and execution behind our sales and marketing programs. This role keeps HubSpot accurate, builds and launches campaigns, produces creative assets, coordinates events, and makes sure sales has the data and materials it needs. You will work from plans and priorities set by the Marketing Lead and turn them into finished, on-time work.

Key Responsibilities

CRM and Sales Support

• Maintain accurate, complete customer and prospect records in HubSpot CRM, including data cleanup, deduplication, and imports.
• Manage contact lists, segmentation, and lead routing and distribution to sales.
• Track leads, pipeline activity, and followup tasks, and flag stalled or missed followup to sales.
• Produce and update sales enablement materials from content and templates developed by the Marketing Lead.
• Support sales outreach and prospecting campaigns with lists, sequences, and materials.

Campaign Execution

• Build, test, schedule, and send email campaigns in HubSpot.
• Schedule and publish social media content through Meta Business Suite and other platforms.
• Make website updates in WordPress and HubSpot and perform routine site maintenance, including forms, plugins, links, and Cloudways hosting tasks.
• Compile campaign and website data for the Marketing Lead’s performance reports.

Creative and Content Production

• Produce graphics, photography, and shortform video for the website, social media, email, and presentations.
• Maintain an organized library of creative assets, templates, and brand resources.
• Gather content and materials from internal teams and outside partners, and check that all creative follows Winsor brand guidelines.

Events and Project Coordination

• Plan and coordinate events, from logistics and vendors through promotion and postevent followup.
• Track project timelines and deliverables, follow up on outstanding items, and keep the Marketing Lead informed of status.
• Provide additional sales, marketing, and administrative support as needed.

Qualifications

Required

• 2+ years of experience in marketing, marketing operations, or sales support.
• Handson experience with HubSpot or a comparable CRM or marketing automation platform, including list building and email campaigns.
• Strong attention to detail with data and a track record of keeping records accurate.
• Working ability in Canva or Adobe Creative Cloud.
• Strong organization and followthrough across multiple projects and deadlines.
• Bachelor’s degree in marketing, communications, or a related field, or equivalent experience.

Preferred

• Experience in a managed service provider, IT, or professional services organization.
• Experience with WordPress and website maintenance; familiarity with Cloudways, Semrush, and Google Analytics.
• Photography and video skills.
• Event planning experience.
• HubSpot certifications.
• Experience using AI tools to speed up production work.

Business Systems and Software

• HubSpot (CRM, Marketing Hub, email), WordPress, Cloudways, Canva, Adobe Creative Cloud, Meta Business Suite, Microsoft 365 (Excel, PowerPoint, SharePoint), and AI tools

What Success Looks Like

• HubSpot data is clean and trusted: records are complete, lists are accurate, and leads reach sales quickly.
• Emails, social posts, and website updates go out on schedule and errorfree.
• Sales has current, onbrand materials when it needs them.
• Events run smoothly, with followup completed on time.
• Creative assets are easy to find and consistently on brand.
• Projects are tracked, deadlines are met, and blockers are raised early.

Join Our Team

At Winsor Consulting, we are constantly looking for new ways to help our clients achieve their goals, and we believe in the power of a well-rounded team to do that. If you are ready to take your marketing career to the next level and be part of a team dedicated to making an impact, we want to hear from you!