Marketing Operations Manager (US or Canada)

StackAdapt Inc.; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Marketing Operations Manager, where you'll leverage your expertise in marketing automation and data analysis to drive commercial success. This dynamic role involves collaborating with sales and marketing teams to enhance efficiency and scalability. You'll be responsible for managing marketing tools, optimizing processes, and providing insights that inform strategic decisions. Embrace the opportunity to work in a remote-first environment that values diversity and fosters innovation. If you're passionate about making a significant impact and thrive in a collaborative setting, this role is perfect for you.

Benefits

Highly competitive salary + commission structure

RRSP/401K matching

3 weeks vacation + personal care days

Access to mental health care platform

Health benefits from day one

Work from home reimbursements

Optional global WeWork membership

Robust training and onboarding program

Support for personal development initiatives

Friendly and supportive culture

Qualifications

• 3+ years of experience in marketing operations, with expertise in automation platforms.
• Detail-oriented with strong communication skills to train teams on technology.

Responsibilities

• Administer and optimize marketing automation tools for effective data flow.
• Analyze marketing data to uncover trends and provide actionable insights.

Skills

Marketing Operations

Data Analysis

Email Marketing

CRM Management

Process Optimization

Cross-Functional Collaboration

Detail-oriented

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

HubSpot

Marketo

Salesforce

Job description

StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game ads and digital out-of-home ads. We empower thousands of digitally-focused companies to deliver outcomes and exceptional campaign performance every day. StackAdapt was founded with a vision to be more than an advertising platform; it’s a hub of innovation, imagination and creativity.

We are looking for a Marketing Operations Manager to join our Growth Marketing team. This role will report into the Director, Marketing Operations & Analytics and will support the broader marketing and sales teams as an expert in the day-to-day software, data and processes that drive commercial success.

The ideal candidate will have a foundation in marketing or sales and strong experience working within marketing/sales/revenue operations with experience administering tools like Hubspot, Marketo, or Salesforce. You will work closely with both the sales and marketing teams to develop and optimize systems that enhance efficiency, scalability, and performance. You should be a logical, data-driven thinker who thrives in an environment that requires both analytical skills and creative problem-solving.

StackAdapt is a remote-first company; we are open to candidates located anywhere in North America for this position and encourage those from all backgrounds to apply.

What you'll be doing:

• Marketing Automation & CRM Management: Administer, optimize, and troubleshoot marketing automation tools (e.g., HubSpot, Marketo, Salesforce), becoming a subject matter expert on how data flows through our marketing technology.
• Email Marketing Support: Lead the creation and optimization of email marketing capabilities, ensuring the email marketing team is able to effectively scale, segment, and personalize.
• Data Analysis: Analyze large sets of marketing data to uncover trends, identify opportunities, and provide actionable insights to inform decision-making and drive improvements.
• System Implementation: Evaluate, select, and implement new marketing technologies and tools to enhance team performance, streamline processes, and support business growth.
• Cross-Functional Collaboration: Work closely with sales and marketing teams to build and manage automated workflows, campaigns, and processes that improve lead management and conversion rates.
• Process Optimization: Continuously review and refine marketing processes, ensuring efficiency and scalability as the company grows.
• Reporting: Create and maintain dashboards and regular reports to track key performance indicators (KPIs) and other key metrics related to marketing operations.

What you’ll bring to the table:

• 3+ years of experience in marketing operations, with expertise in marketing automation platforms (HubSpot, Marketo, Salesforce, or similar).
• Demonstrable experience thinking through an ecosystem of marketing tools with personal experience leading the evaluation and implementation of new software.
• Experience managing data syncs across integrated tools (e.g. MAP & CRM).
• Detail-oriented to a fault, with the confidence to audit complex processes and find gaps, or potential optimizations.
• Strong communication skills and ability to train sales and marketing teams on process and appropriate use of technology.
• Familiarity with data enrichment and data hygiene best practices; experience with data enrichment & orchestration platforms is a big plus.
• Familiarity with event and webinar marketing and the operational processes needed to support them.

StackAdapters Enjoy:

• Highly competitive salary + commission structure.
• RRSP/401K matching.
• 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off.
• Access to a comprehensive mental health care platform.
• Health benefits from day one of employment.
• Work from home reimbursements.
• Optional global WeWork membership for those who want a change from their home office.
• Robust training and onboarding program.
• Coverage and support of personal development initiatives (conferences, courses, etc).
• Access to StackAdapt programmatic courses and certifications to support continuous learning.
• An awesome parental leave policy.
• A friendly, welcoming, and supportive culture.
• Our social and team events!

StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.

About StackAdapt:

We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:

Ad Age Best Places to Work 2024

G2 Top Software and Top Marketing and Advertising Product for 2024

Campaign’s Best Places to Work 2023 for the UK

2024 Best Workplaces for Women and in Canada by Great Place to Work

#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising

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