Marketing Operations Manager, Strategy & Operations

EyeSouth Partners; Atlanta (GA); Presencial; USD 90.000 - 120.000; Jornada completa

Descripción de la vacante

EyeSouth Partners in Atlanta seeks a Marketing Manager, Strategy & Operations to lead affiliate marketing initiatives across 14 states. You will develop and execute marketing strategies tailored to affiliate practices, collaborating with the broader marketing team and affiliate leadership to drive growth, brand visibility, patient engagement, and revenue.

Reporting to the VP of Marketing, you will analyze affiliate performance, optimize patient experience, manage campaigns across digital and

Responsabilidades

• Affiliate Analysis: Regularly monitor patient and service line volume, Google My Business (GMB) ratings and reviews, marketing attribution, provider capacity and operational support across all EyeSouth affiliates, identifying those in need of targeted marketing support.

Descripción del empleo

EyeSouth Partners is a leading physician-founded eye care organization building a premier network of clinical excellence across the nation. Based in Atlanta, we partner with respected eye care physicians to expand access to high-quality medical and surgical specialty services across 14 states.

Our 70+ affiliated practices and 400+ doctors deliver care at 280+ clinic locations and 26 ambulatory surgery centers —and we're growing. We invest in our practices with capital, operational expertise, and strategic resources so physicians and their teams can focus on what matters most exceptional patient care and clinical outcomes. We're looking for talented professionals who share our commitment to physician partnership, clinical quality, and patient-first care.

Marketing Manager, Strategy & Operations]

We are actively recruiting for a Marketing Manager, Strategy & Operations to join our growing team at EyesouthPartners.

Responsible for developing and executing comprehensive marketing strategiestailored to the unique needs of affiliate practices within EyeSouth. This roleinvolves close collaboration with the broadermarketing team and affiliateleadership to ensure the effective implementation of marketing plans that drivegrowth and align with organizational objectives. Reporting directly to the VP ofMarketing, the Marketing Manager, Strategy & Operations plays a pivotal role in enhancing brand visibility, patient engagement, and revenue generation across the assigned region.

Essential Duties

• Affiliate Analysis Regularly monitor patient and service line volume, Google My Business (GMB) ratings and reviews, marketing attribution, provider capacity and operational support across all EyeSouth affiliates, identifying those in need of targeted marketing support. Analyze local demographic data, such as median household income, population density, ethnic distribution, age demographics, patient heat maps and drive times, to inform strategic decisions.
• Affiliate Support The Marketing Manager, Strategy & Operations will focus on providing support to the top 30-50% of underperforming affiliates, rather than being assigned to a specific region or affiliate.
• Patient Experience Optimization Evaluate timely follow-up and execution of lead generation and patient service recovery.
• Marketing Training & Compliance Develop and implement marketing strategies, including the creation of training materials and staff training programs, to ensure the effective use of marketing tools and technologies.
• Campaign Strategy & Execution In partnership with the PA, strategize, develop, and launch specific marketing campaigns that address the unique needs of each affiliate, utilizing a multi-channel approach relevant to the affiliates trade area i.e.
• Digital Marketing Online presence, including SEO, Google Ads (PPC & Remarketing campaigns), and social media strategies.
• Media Relations Press releases, billboards, and TV/radio ads.
• Website Management Content and landing page development, as well as new website builds for newly affiliated practices.
• Print Advertising Magazine, newspaper, local print, and direct mail.
• Events & Sponsorships Local community sponsorships and events for affiliate outreach and brand promotion.
• Collateral & Promo Items Print collateral, temporary signage, promotional items, and gifts.
• Cross-Team Coordination Collaborate with corporate teams, center-level teams, and third-party vendors to ensure seamless execution of marketing initiatives. Facilitate clear communication across all departments and external partners.