Marketing Specialist

HEALTH CARE PARTNERS; Conway (SC); On-site; USD 45,000 - 60,000; Full time

Job summary

Health CarePartners of South Carolina is seeking a Marketing Specialist to support marketing, branding, communications, and outreach efforts. The role develops patient-focused outreach initiatives to increase awareness of services and strengthen community engagement.

You will assist with campaigns, materials, website content, social media, and internal/external events, ensuring brand consistency and measurable community impact.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Admin, or related field.
• Minimum of two years of marketing, communications, digital media, or outreach experience.
• Healthcare organization experience preferred.

Responsibilities

• Assist with development and implementation of marketing campaigns.
• Create and maintain marketing materials, brochures, flyers, presentations, newsletters, and promotional content.
• Assist with website content updates and digital communication initiatives.
• Support social media initiatives and content development across platforms.
• Ensure branding consistency across materials and communications.
• Develop outreach materials and campaigns to raise awareness of services and resources.
• Support events promotion and coordination for internal and community events.
• Track marketing projects and measure campaign effectiveness and community impact.

Skills

Marketing

Branding

Communications

Community Outreach

Event Planning

Content Creation

Education

Bachelor's degree in Marketing

Tools

Canva

Adobe Creative Suite

Microsoft Office

Job description

Position Summary

The Marketing Specialist is responsible for supporting themarketing, branding, communication, and outreach efforts of Health CarePartners of South Carolina. This position develops and promotes patient-focusedoutreach initiatives that increase awareness of organizational services,strengthen community engagement, support internal and external events, andenhance the visibility of Health Care Partners throughout the communitiesserved.

Essential Duties and Responsibilities

• Assists with the development and implementationof marketing campaigns that support organizational goals, patient engagement,and service growth.
• Creates and maintains marketing materials,brochures, flyers, presentations, newsletters, and promotional content.
• Assists with website content updates and digitalcommunication initiatives.
• Supports social media initiatives and contentdevelopment across organizational platforms.
• Ensures consistency of organizational brandingand marketing messages.
• Develops outreach materials and campaigns thatincrease awareness of Health Care Partners services, programs, providers, andcommunity resources.
• Supports marketing efforts aimed at increasingpatient engagement and attracting new patients within the communities served.
• Assists with the planning, promotion, andcoordination of internal Health Care Partners events, employee engagementactivities, recognition programs, and organizational celebrations.
• Assists with the planning, promotion, andcoordination of community outreach events, health fairs, wellness initiatives,partner events, and public-facing activities.
• Serves as a marketing liaison for organizationaland community events to ensure appropriate branding, promotion, and communityawareness.
• Tracks marketing projects and assists withmeasuring campaign effectiveness and community impact.
• Performs other duties as assigned.

Education & Experience

• Bachelor degree in Marketing, Communications,Business Administration, Journalism, Graphic Design, Healthcare Administration,Public Relations, or a related field preferred.
• Minimum of two (2) years of experience inmarketing, communications, branding, digital media, event planning, publicoutreach, or a related field preferred.
• Experience within healthcare, FQHCs, nonprofitorganizations, or public health organizations preferred.

Knowledge, Skills, and Abilities

• Knowledge of marketing, branding,communications, and community outreach principles.
• Strong written, verbal, and creativecommunication skills.
• Strong organizational, project management, andevent-planning skills.
• Ability to develop patient-focused outreachcampaigns and educational materials.
• Proficiency in Microsoft Office Suite, Canva,Adobe Creative Suite, or similar marketing platforms preferred.
• Ability to maintain brand consistency acrossmarketing materials and communications.

Physical Requirements

• Ability to sit, stand, walk, bend, and travel asrequired.
• Ability to attend and support internal andexternal events.
• Ability to lift and transport materials up to 25pounds.