Marketing Operations Manager, MarTech
Collette
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Résumé du poste
Collette is seeking a Marketing Operations Manager, MarTech to join our Marketing Team. This hybrid role is based at Collette's headquarters in Pawtucket, RI, and focuses on optimizing the marketing technology ecosystem to drive data-driven performance across lead generation and customer engagement.
Reporting to the Associate Director, Digital Strategy, you will translate marketing goals into scalable processes, ensure campaign readiness, and collaborate with Technology, Data & Analytics, and
Qualifications
- 5+ years in Marketing Technology, Marketing Operations, or related discipline.
- Strong understanding of marketing technology tools including marketing automation, CDP, analytics, consent management, content platforms, customer data tools, attribution tools and campaign operations.
- HubSpot and Microsoft Dynamics experience a plus.
- Experience with CRM automation platforms and agile/project management environments.
- Experience with HubSpot Marketing/Sales Hub workflows, forms, lists, segmentation, lead routing, email automation, and governance.
- Experience supporting CRM implementations as a Marketing stakeholder.
Responsabilités
- Serve as a marketing stakeholder and SME for automation, email, CRM, and CDP initiatives.
- Partner with cross-functional stakeholders to enhance lead management and lifecycle marketing.
- Identify opportunities to improve marketing effectiveness through automation, processes, and data.
- Translate marketing priorities into clear requirements, workflows, and testing plans.
- Shape future-state CDP, CRM, and marketing automation strategies.
- Champion user adoption and ensure platform effectiveness.
- Collaborate with Technology and other stakeholders to optimize marketing automation capabilities.
- Maintain marketing technology documentation and governance.
Connaissances
Outils
Description du poste
Collette is seeking a Marketing Operations Manager, MarTech to join our Marketing Team. This role is ideally structured as a hybrid position based at Collette's headquarters in Pawtucket, RI.
There has never been a better time to be in the travel industry. See the world, connect with others, and experience the immersive benefits of one of the trendiest industries when you join the Collette team! As the longest-running tour operator in North America, our family-owned business leads the industry in innovation and expertise. Collette’s passionate team works hard to fulfill travel dreams and is always looking for talent that will help to shape the company’s future. Being part of the Collette team means having a willingness to grow, a desire to learn and ask questions, and a zest for seeing the world. From giving back to local communities to creating incredible experiences for a world of travelers and being part of a value-oriented team that cares for one another – Collette is all about the people. So, what are you waiting for? Your journey starts here.
Working under the strategic direction of the Associate Director, Digital Strategy, the Marketing Operations Manager, MarTech is responsible for managing and optimizing the marketing technology ecosystem in partnership with Technology and other cross-functional teams. This role connects Marketing, Technology, Data & Analytics and Sales to improve marketing processes, strengthen platform capabilities, and enable data-driven performance.
By aligning business, technology, data, and operational needs, this role translates Marketing priorities into clear requirements, scalable processes, and actionable solutions. The role helps ensure the marketing technology ecosystem effectively supports lead generation, customer engagement, campaign execution, lifecycle marketing, measurement, and revenue growth. This role helps drive the execution, platform and campaign readiness, documentation, testing, optimization, and cross-functional alignment required to improve the reliability, consistency, and scalability of Collette’s marketing technology capabilities.
- Serve as a marketing stakeholder and subject matter expert for marketing automation, email service platforms, and related CRM and CDP initiatives, acting as a counterpart between Marketing, Sales, Customer Experience, and Technology teams.
- Partner with cross-functional stakeholders to enhance lead management, customer engagement, and lifecycle marketing capabilities that support business growth objectives.
- Identify opportunities to improve marketing effectiveness through automation, process optimization, reporting, segmentation, and data-driven decision making.
- Represent marketing priorities and requirements in CDP and marketing technology initiatives, collaborating with business and technical teams to define needs, support testing, and facilitate successful implementation and adoption.
- Help shape future-state CDP, CRM, and marketing automation strategies, including marketing journeys, workflows, lead management processes, and data management best practices.
- Champion user adoption and effective utilization of marketing technology capabilities through ongoing collaboration, training, communication, and process improvement efforts.
- Partner with Technology and other business stakeholders to support continuous enhancement and optimization of marketing automation capabilities and performance.
- Bring strong working knowledge of key marketing technology categories including automation, CRM, customer data, consent, attribution, content, events, and analytics platforms to support execution of projects led by stakeholders within and outside of Marketing.
- Translate Marketing goals, campaign needs, customer experience requirements, and operational processes into clear business requirements, workflows, testing expectations, documentation, and actionable next steps for the appropriate owning teams.
- Maintain Marketing-facing documentation that clarifies workflows, handoffs, dependencies, testing expectations, business rules, risks, launch readiness, and operational processes.
- Support customer data collection, audience activation, lead management, lifecycle journeys, and marketing automation initiatives from a Marketing stakeholder perspective.
- Partner with Marketing Automation, Data & Analytics, Technology, and Digital Production teams to improve campaign readiness, journey execution, customer data handoffs, and operational consistency.
- Configure marketing platforms to support campaign execution, lead management, customer engagement, and personalization.
- Partner with Data & Analytics, Technology, and Marketing teams to support Marketing’s understanding of tracking needs, reporting readiness, privacy requirements, consent considerations, and compliance-related impacts.
- Support business-side QA, UAT, and release readiness by helping define test scenarios, document issues, validate expected Marketing outcomes, and confirm requirements are met before launch.
- Serve as a trusted Marketing counterpart to peer leads across Marketing Systems, Marketing Automation, Digital Production, Data & Analytics, Technology, and external partners.
- Bring strong technical acumen to marketing initiatives by helping assess requirements, clarify dependencies, troubleshoot issues, and translate technical considerations into practical Marketing decisions, while partnering with the appropriate stakeholders.
- Bring a player-coach mentality, combining strategic thinking with hands-on delivery.
- Operate with a curious and entrepreneurial mindset, balancing strategic thinking with hands-on execution, and willingly step in to solve problems, drive progress, and deliver results in a fast-moving, evolving environment
- Support the continued maturity of Marketing’s technology-enabled capabilities by promoting clear processes, documentation, knowledge sharing, and operational consistency across stakeholder groups
- 5 years+ experience in Marketing Technology, Marketing Operations, Digital Marketing, or related discipline
- Strong understanding of marketing technology tools, including marketing automation, CDP, analytics, consent management, content platforms, customer data tools, attribution tools, and campaign operations. Working knowledge of CRM principles.
- Demonstrated success serving as a marketing stakeholder, requirements lead, or cross-functional partner in technology-enabled initiatives where system ownership and technical implementation remained with dedicated Technology, Data & Analytics, or Engineering teams
- Proven ability to translate business needs into requirements, workflows, testing plans, documentation, and operational processes
- Experience with customer data platforms (CDPs), consent management, marketing, and CRM automation platforms. HubSpot and Microsoft Dynamics experience a plus.
- Experience working within Agile, project management or process improvement environments
- Experience working with HubSpot Marketing and Sales Hub, including workflows, forms, lists, segmentation, lead routing, email automation, campaign setup, and platform governance.
- Experience supporting CRM implementations, enhancements, or adoption efforts as a business-side Marketing stakeholder, preferably with Microsoft Dynamics CRM or a comparable enterprise CRM platform.
- Ability to translate business needs into clear requirements, workflows, process documentation, testing plans, issue summaries, and scalable operating procedures.
- Experience supporting business-side QA and UAT for marketing systems, campaigns, marketing journeys, forms, landing pages, and connected experiences.
- Ability to recognize and communicate data, tracking, handoff, reporting, or workflow issues that impact Marketing execution, customer experience, and campaign performance.
- Ability to manage timelines, dependencies, risks, follow-up actions, and cross-functional communication across Marketing, Sales, Data & Analytics, Technology and external partners.
- Working knowledge of customer data management, audience segmentation, lifecycle marketing, lead management, and marketing operations best practices.
- Strong communication skills with the ability to explain technical concepts in practical, business-friendly terms and support adoption across teams.
- High attention to detail, strong documentation habits, and a governance mindset focused on consistency, accuracy, compliance, scalability, and operational clarity.
- Embraces a mindset of curiosity and continuous learning, actively exploring and leveraging AI and other emerging technologies to improve processes and drive efficiency across the organization.
We believe in taking care of our team—inside and outside of work.
The pay range for this position is $75,000 – $105,000.
- Health & Wellness: Medical, Dental, and Vision coverage—plus a Peloton One Membership to keep you moving
- Time Off: Generous PTO, paid holidays, and your birthday!
- Volunteer Time: Paid hours to give back to causes you care about
- Financial Security: 401(k) with company match
- Family Support: Paid parental leave, paid bereavement leave, and access to our Employee Assistance Program
- Exclusive travel discounts, incentives and more!
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