Marketing Operations Manager — Campaigns & Data

Centellic; Erlanger (KY); On-site; USD 70,000 - 75,000; Full time

Benefits offered by this job

15 vacation days

12 company holidays

Personal days

Volunteer day

Birthday day off

Health insurance (Cigna)

Job summary

Centellic is seeking a Marketing Operations Manager in Erlanger, KY to oversee the execution and coordination of digital marketing campaigns. You will manage timelines, asset approvals, and QA, while working with Sales, Client Success, and Marketing teams to deliver client-focused results.

You will build audience segments, maintain documentation, and ensure regulatory compliance. This role emphasizes cross-functional collaboration, data-driven decision making, and continuous process improvement.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3–5 years of experience in digital marketing, email marketing, marketing operations, campaign management, or a related field.
• Experience working with marketing databases, CRM platforms, and/or marketing automation tools, including building audience segments, managing customer data, and maintaining high standards of data quality, accuracy, and audience management best practices.
• Experience using project management platforms such as Monday.com, Asana, Wrike, Smartsheet, Jira, or similar to manage multiple concurrent projects.
• Strong project management and organizational skills with the ability to prioritize competing deadlines in a fast-paced environment.
• Excellent written, verbal, and interpersonal communication skills.
• Proficiency with Microsoft Office 365 applications (particularly Excel) and SharePoint.

Responsibilities

• Coordinate the execution of webcast, custom content, lead generation, and other digital marketing campaigns from kickoff through completion, ensuring projects are delivered on time, within scope, and meet quality standards.
• Manage campaign timelines, project plans, and workflows using Monday.com or a similar project management platform, proactively communicating status updates, deadlines, and risks to internal stakeholders.
• Partner with Sales, Client Success, and Marketing teams to gather campaign requirements, coordinate approvals, and ensure all assets are prepared for launch.
• Perform quality assurance on emails, links, audience selections, and other campaign components prior to deployment.
• Coordinate the deployment of promotional, webcast, and custom program emails, monitoring campaign execution and working with internal teams to quickly resolve any issues.
• Maintain campaign documentation and identify opportunities to improve workflows and increase operational efficiency.
• Build, validate, and optimize audience segments using marketing databases and audience tools to support digital marketing campaigns.
• Apply audience targeting best practices to maximize campaign performance and achieve program objectives.
• Partner with Senior Client Marketing Manager to develop audience recommendations based on campaign objectives, historical performance, and available customer data.
• Maintain audience documentation and campaign records to ensure accuracy and consistency.
• Ensure compliance with email marketing regulations, data governance standards, and internal best practices.
• Prepare recurring client reports summarizing campaign performance and key metrics.
• Analyze campaign results and identify trends to support Senior Client Marketing Manager in optimizing future campaigns.
• Participate in client meetings and status calls alongside Senior Client Marketing Manager, providing operational updates and campaign insights.
• Respond to routine client requests and coordinate follow-up with internal teams to ensure timely resolution.
• Recommend process improvements that enhance campaign quality, efficiency, and team workflows.
• Document and maintain campaign processes and operational best practices.
• Stay current on digital marketing, email marketing, and marketing operations trends and technologies.
• Support additional marketing initiatives and special projects as assigned.

Skills

Project management

Communication

Analytical skills

Data-driven

Cross-functional collaboration

Attention to detail

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Marketing databases

CRM platforms

Marketing automation tools

Monday.com

Asana

Wrike

Smartsheet

Jira

Job description

Centellic is seeking a Marketing Operations Manager in Erlanger, KY to oversee the execution and coordination of digital marketing campaigns. You will manage timelines, asset approvals, and QA, while working with Sales, Client Success, and Marketing teams to deliver client-focused results.

You will build audience segments, maintain documentation, and ensure regulatory compliance. This role emphasizes cross-functional collaboration, data-driven decision making, and continuous process improvement.