Marketing Operations Manager

Lensa; United States; On-site; USD 80,000 - 130,000; Full time

Job summary

Join Lensa as a Marketing Operations Manager, where you'll oversee marketing strategies and operations to ensure effective campaign execution. You'll work closely with cross-functional teams while managing technology integrations, driving data analysis and reporting to enhance customer engagement and conversion rates. This role requires a proactive self-starter with strong analytical and communication skills, along with a background in SaaS marketing.

Qualifications

• 5 years of marketing experience, ideally in a SaaS company.
• Experience with marketing automation and marketing operations.
• Familiarity with lead generation and email marketing campaigns.

Responsibilities

• Own and optimize the marketing technology stack.
• Monitor campaign performance and work on KPIs.
• Execute email marketing campaigns and manage lead nurturing workflows.

Skills

Communication

Analytical

Organizational

Problem Solver

Education

BS/MBA in marketing

Tools

Hubspot

Salesforce

Job description

15 hours ago Be among the first 25 applicants

Lensa partners with DirectEmployers to promote this job for TELUS Agriculture & Consumer Goods.

TELUS Agriculture & Consumer Goods is a great place to work. You can see it in our team members. The diversity of the team and their unique contributions set us apart from the competition. Our success is based as much on our future friendly team as the innovative technology solutions we offer.

Our team members include people like you – enthusiastic, innovative, passionate, and energetic. We believe that you'll find our high-performance culture personally fulfilling, professionally challenging and financially rewarding.

Here's the impact you will make and what we will accomplish together

TELUS Agriculture & Consumer Goods is tackling one of the most pressing social challenges of our time – achieving more efficient production while lowering the impact on the environment. We believe that by delivering data insights and technology solutions that empower and connect producers to their consumers, we can improve the quality, safety and sustainability of our food and consumer goods globally.

We offer an unmatched suite of innovative solutions and purpose-built applications for every participant in the supply chain, from ag input manufacturers and farmers through to consumer goods companies and their retail / foodservice channels. Our solutions enable our customers to optimize their businesses with more accuracy, efficiency and profit to create unified, trusted and sustainable food and consumer goods value chains.

Today we serve the top Consumer Packaged Goods and Agriculture companies across the globe through our acquired and integrated best-in-class solutions, but we are still building awareness of our brand as TELUS in these industries.

Join our team!

The Brand & Customer Marketing team is a dynamic, driven, fast-paced and highly-engaged group. Together, the team is responsible for building global awareness of our brand and creating demand among target audiences to push qualified leads to our sellers.

We are at the center of driving the business' funnel growth strategy and work closely with cross functional partners across our sales, product marketing, communications, sales enablement and customer experience teams.

As our Marketing Operations Manager, you will be in charge of managing operations, supporting strategic marketing campaigns, and working with team members across brand, product marketing, customer marketing, customer success, sales enablement and business systems.

Here's How

• Own and optimize the marketing technology stack, ensuring seamless integration and data flow between different marketing technologies
• Monitor campaign performance and attribution, identifying trends and reporting on KPIs including MQLs and funnel contribution
• Collaborate with internal team members to execute email marketing campaigns, lead nurturing workflows and other marketing initiatives
• Serve as champion of marketing data stewardship
• Oversee data targeting for geographic and account based marketing efforts
• Manage list segmentation and lead scoring to support in delivering targeted and relevant messaging to improve engagement and conversion rates
• Maintain and optimize our lead management process, including coordination with cross-functional teams to ensure alignment
• Provide training and support to internal teams on marketing technologies, best practices and processes
  
  

What You Bring To The Role

• BS/MBA in marketing or equivalent experience
• 5 years of marketing experience, ideally in a SaaS company
• Experience with marketing automation and experience within Marketing Operations
• Experience with lead generation, email marketing campaigns, reviewing data, and creating successful marketing campaigns
• Hubspot and Salesforce experience preferred – Hubspot certified
• Has managed database consolidations in Hubspot
• Communication and collaboration skills with the ability to work effectively in a cross-functional team environment
• Strong analytical skills with experience in data analysis and reporting
  
  

Ideal Candidate

• Self-starter – able to work independently; anticipates needs and takes initiative
• Analytical – able to quickly synthesize key information and take action to drive results
• Organized – excellent time management and prioritization skills
• Adaptable – comfortable working in a dynamic, quickly evolving environment
• Problem solver – able to easily pivot and find new, innovative solutions
• Team oriented – exceptionally strong interpersonal skills, works well with individuals across teams
  
  

Join us

Collectively, our talented team and integrated solutions uniquely position us to transform collaboration within the industry at a global level, empowering and connecting producers to consumers for a more efficient, sustainable future.

Everyone belongs at TELUS Agriculture & Consumer Goods. It doesn't matter who you are, what you do or how you do it, at TELUS Agriculture & Consumer Goods, your unique contribution and talents will be valued and respected. Because the more diverse perspectives we have the more likely we are to crack the code on what our customers want and our communities need.

Do you share our passion for enabling remarkable human outcomes?

Together, let's make the future friendly.

Accessibility

TELUS Agriculture & Consumer Goods is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.

If you have questions about this posting, please contact [e-mail]

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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