Marketing Operations Manager

HouseWorks Home Care; United States; Remote; USD 115,000 - 120,000; Full time

Benefits offered by this job

401k

Medical, Vision & Dental Insurance

PTO, Sick Time, Floating Holidays

Job summary

HouseWorks is seeking a Marketing Operations Manager to bring structure and accountability to marketing across in-house brands. You will manage calendars, systems, and assets to keep campaigns on time and on brand, while communicating progress and risks to stakeholders.

The ideal candidate thrives on organizing multi-channel work, with a keen eye for detail and clear communication. This full-time remote role offers competitive compensation and benefits.

Qualifications

• Bachelor’s degree or equivalent in a relevant field.
• 10+ years in marketing or healthcare administration roles.
• Experience in healthcare, home care, or service-based organizations preferred.
• Strong project management and cross-functional collaboration.
• Proficient with marketing, management, and analytics tools like HubSpot, Asana, Google Products, WordPress.

Responsibilities

• Lead marketing projects from kickoff through completion with clear scope and priorities.
• Coordinate initiatives with vendors and across operations, sales and customer service.
• Evaluate and optimize the marketing tech stack for efficiency and ROI.
• Maintain the marketing database and ensure data accuracy and attribution.
• Oversee digital asset library and brand consistency.

Skills

Project management

Communication

Healthcare familiarity

Education

Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or related field

Tools

HubSpot

Asana

Telephony

Google Products

WordPress

Job description

About HouseWorks

Fueled by a real understanding of today’s challenges, HouseWorks is committed to a fundamental re-imagining of what it means to age. With over 20 years of operating experience, we have built a replicable service prototype, developed profitable, long-standing referral relationships, and created an innovative brand that positions us to serve the future customer. HouseWorks has grown to be one of the largest single-site private home care companies in the country and is dedicated to improving the health and well‑being of its employees and the people it serves.We are embarking on an exciting new growth chapter that focuses on client service excellence, caregiver engagement, technological innovation, and growth in new markets.

The Opportunity

We are a mission-driven organization that is dedicated to improving the lives of seniors as they age. We are passionate about what we do -- providing seniors and their families with a comprehensive, vetted and coordinated in-home service network that is high-touch, tech-enabled, compassionate and extremely well managed. We are in the exciting and dynamic home healthcare industry. Our market opportunity is large and growing as the baby boomers age and the home increasingly becomes the epicenter for care as consumers demand convenience and lower-cost solutions.

Job Summary

HouseWorks is seeking a highly organized Marketing Operations Manager to bring structure, consistency, and accountability to marketing across our in-house brands. This role manages the project calendars, systems, and assets that keep campaigns running smoothly, from planning and execution through performance analysis, so the marketing team can deliver high-quality work on time and on brand. The ideal candidate is a clear communicator with a keen eye for detail who thrives on keeping complex, multichannel work organized.

Job Responsibilities

Project Management

• Lead marketing projects from kickoff through completion, setting clear scope and priorities, communicating progress and risks to stakeholders, and keeping cross-functional teams aligned on goals, timelines, and budgets
• Projects include website development and reconstruction, internal and external company communications, seasonal campaigns, marketing channel and/or platform migrations, ad management support, and new multichannel marketing campaigns
• Coordinate initiatives with marketing vendors and across operations, sales, and customer service teams to ensure seamless execution

Department Organization

• Evaluate, build, and optimize the marketing technology stack, prioritizing tools and workflows that improve efficiency, scale across brands, and deliver measurable ROI on enterprise marketing initiatives
• Own the accuracy and integrity of the marketing database, ensuring it serves as the single source of truth for listings, campaign deployment, and attribution
• Collaborate with employees and subject matter experts to ensure accuracy and brand ownership across our assets
• Oversee and maintain an organized digital asset library

Vendors & Stakeholder Management

• Manage relationships with marketing agencies, contractors, and vendors across web development, design, print, and promotional products, overseeing scopes of work, deliverables, timelines, and budgets
• Monitor and respond to internal inbound marketing inquiries
• Escalate customer service or reputational issues to appropriate stakeholders

Quality Assurance & Analytics

• Serve as quality control checkpoint, reviewing all content for accuracy, grammar, and brand consistency before publication
• Implement and test for accuracy in marketing attribution across marketing tools that serve our campaigns and data handling
• Track and report on key metrics across dashboards and reports for marketing platforms

Job Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field preferred
• 10+ years of experience in a marketing or healthcare administration role
• Experience in healthcare, home care, or service-based organizations is highly preferred
• Demonstrated experience in project management and familiarity with marketing and healthcare operations tools
• Proficiency with marketing, management, and analytics tools such as HubSpot, Asana, Telephony, Google Products, WordPress, or similar platforms
• Strong understanding of corporate marketing operations for a multi-state, multi-site organization
• Exceptional written communication, proofreading, and copy-editing skills
• Experience managing team members and collaborating across departments
• Ability to manage multiple priorities, deadlines, and brands against deadlines and production schedules

Work Environment

• Full-time remote-based position
• Travel may constitute approximately 5% of the role, depending on business needs, company events, or annual trainings

Physical Demands

• Must remain in stationary position for long periods of time at desk or computer
• Requires occasional standing, sitting, walking; using hands to finger, handle, or feel objects, tools or controls; reaching with hands and arms; climbing stairs; hearing; talking

Benefits:

• 401k
• Medical, Vision & Dental Insurance
• PTO, Sick Time, Floating Holidays

Pay Range:The hiring range for this position is $115,000- $ 120,000 annually.Various factors will determine final compensation, such as a candidate’s years of relevant work experience, skills, certifications, and location.

HouseWorks is an Equal Opportunity Employer. We do not discriminate against race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability or genetic information.