Marketing Systems Engineer Mixpanel · $130k – $176k Middle 4h ago

Remote Genie; Northern (KY); Hybrid; USD 130,000 - 176,000; Full time

Benefits offered by this job

Medical, Vision, Dental

Generous vacation

Parental leave

401(k)

Job summary

Mixpanel is seeking a Marketing Systems Engineer to own the technical layer of the marketing engine and its integrations. You will connect the marketing website to Salesforce, HubSpot, and the broader GTM stack, shaping the technical roadmap with a bias for reliability and speed.

Collaboration with Growth Engineering on shared infra is expected. You will lead frontend work in Framer, drive data quality from lead capture to CRM, and manage multiple workstreams while documenting decisions for

Qualifications

• 2+ years of full‑stack engineering with production systems ownership.
• Experience with Framer or similar component‑based web CMS.
• Deep hands‑on experience across a B2B marketing stack: CRMs, marketing automation, Google Tag Manager, A/B testing tools.
• Experience with reverse ETL tools or data sync platforms (Hightouch, Census, or similar).
• Translates ambiguous, non‑technical requirements into technical plans and ships end‑to‑end.
• Explains technical tradeoffs to non‑technical stakeholders and advocates for engineering perspectives.

Responsibilities

• Own the technical health of the marketing website including page speed, WCAG, GTM, SEO, and third‑party integrations.
• Ensure reliable data flow between marketing site and CRM via GTM stack.
• Own frontend form submission UX and validation; collaborate on backend routing and orchestration.
• Improve reliability of lead capture flow with monitoring and alerting; drive root‑cause analysis with Growth Engineering.
• Own frontend work in Framer and align with design on components and interactions.
• Define the technical roadmap for the surface and write docs for alignment.
• Manage multiple concurrent workstreams and coordinate across teams.
• Identify and reduce technical debt in the marketing stack.

Skills

Full-stack engineering

Production systems ownership

GT M engineering

Problem solving

Non-technical stakeholder comms

Tools

Framer

Google Tag Manager

HubSpot

Salesforce

Qualified

Optimizely

Job description

United States Middle Marketing 2d ago $130k – $176k

About this role

About Mixpanel

Mixpanel is the leading product intelligence and analytics platform, trusted by more than 29,000 companies to help understand how people use the products they build. By combining powerful analytics with AI that knows your business, Mixpanel helps teams see what’s working, diagnose what’s not, and decide what to build next. Learn more at mixpanel.com.

About the Team

The Revenue Marketing team at Mixpanel is responsible for pipeline generation across paid, website, and product-led channels. This role sits within that team as its dedicated engineering owner — accountable for the technical systems that power how people discover, evaluate, and request Mixpanel.

You are the only engineer dedicated to this surface, which means you set its technical direction rather than execute against someone else’s. You work directly with our marketing teams and partner with Growth Engineering on shared systems. Website design and content are handled by our web design team; your focus is the technical infrastructure, integrations, and systems that sit underneath.

About the Role

As our Marketing Systems Engineer, you own the technical layer of our marketing engine: the integrations and infrastructure that power our marketing website. The website is our primary lead capture system that turns traffic into pipeline.

You own the systems that connect our marketing surface to Salesforce, Customer.io/Hubspot, and our broader GTM stack. You set the technical roadmap for this surface, move fast, measure impact, and treat reliability as a first-class concern rather than a cleanup task.You will also collaborate with Growth Engineering on shared infrastructure including handraiser routing and tracking.

Responsibilities

• Own the technical health of the Mixpanel marketing website: page speed, WCAG compliance, Google Tag Manager, technical SEO, and third‑party integrations including Qualified, Optimizely, and TrustArc.
• Own the integrations between the marketing website and our GTM stack to ensure data flows reliably from lead capture to CRM
• Own the front‑end of the website form submission system — form UI, field configuration, and validation across all form types — and collaborate with Growth Engineering on backend routing and the orchestration layer
• Improve reliability of the lead capture flow. Build the monitoring and alerting that surfaces failures before Marketing notices, and drive root cause to resolution across your layers and with Growth Engineering on theirs.
• Own any front‑end implementation in Framer, partnering with web design on component structure, build patterns, and custom interactions when needed
• Manage the technical roadmap for this surface: identify the highest‑impact work, sequence it against Marketing priorities, and write the documentation that gets alignment before you build
• Run multiple concurrent workstreams, for example an integration build, a blog migration, and an experimentation dependency, and keep all of them on course
• Identify and pay down technical debt in the marketing stack before it compounds, and make the explicit tradeoff calls between shipping speed and long‑term durability

What We’re Looking For

• 2+ years of full‑stack engineering experience and clear ownership of production systems, with an interest in GTM engineering
• Experience with Framer or a similar component‑based visual web CMS
• Deep hands‑on experience across a B2B marketing stack: CRMs, marketing automation platforms, Google Tag Manager, A/B testing tools
• Experience with reverse ETL tools or data sync platforms (Hightouch, Census, or similar)
• Takes ambiguous requirements from non‑technical stakeholders, scopes them into a technical plan with clear tradeoffs, and ships end to end without oversight
• Explains technical tradeoffs to non‑technical stakeholders and holds a defensible position with engineering partners

Bonus Points For

• Familiarity with Google Pub/Sub or event‑driven pipeline architecture
• Experience with Optimizely, VWO, or similar web experimentation platforms
• Background at a product‑led growth company

#LI-Hybrid

Compensation

The amount listed below is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of either a company bonus or commissions. Variable compensation type is determined by your role and level. In addition to the cash compensation provided, this position is also eligible for equity consideration and other benefits including medical, vision, and dental insurance coverage. You can view our benefits offerings here.

Our salary ranges are determined by role and level and are benchmarked to the SF Bay Area Technology data cut released by Radford, a global compensation database. The range displayed represents the minimum and maximum TTCC for new hire salaries for the position across all of our US locations. To stay on top of market conditions, we refresh our salary ranges twice a year so these ranges may change in the future. Within the range, individual pay is determined by experience, job‑related skills, qualifications, and other factors. If you have questions about the specific range, your recruiter can share this information.

$130,000—$176,000 USD

Benefits and Perks

• Comprehensive Medical, Vision, and Dental Care
• Generous Vacation Policy & Additional Company Holidays
• Enhanced Parental Leave
• Additional US Benefits: Pre‑Tax Benefits including 401(K), Wellness Benefit, Holiday Break

*please note that benefits and perks for contract positions will vary*

Culture Values

• Make Bold Bets: We choose courageous action over comfortable progress.
• Innovate with Insight: We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drivepowerful outcomes.
• One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.
• Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations.
• Champion the Customer: We seek to deeply understand our customers’ needs, ensuring their success is our north star.
• Powerful Simplicity: We find elegant solutions to complex problems, making sophisticated things accessible.

Why choose Mixpanel?

We’re a leader in analytics with over 9,000 customers and $277M invested from prominent investors: like Andreessen‑Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever‑evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions.

Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel, we are focused on things that really matter—our people, our customers, our partners—out of a recognition that those relationships are the most valuable assets we have. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.