Marketing Operations Manager

RevOps Report; Cleveland (OH); On-site; USD 70,000 - 110,000; Full time

Job summary

RevOps Report is seeking a Marketing Operations Manager in Cleveland, OH to partner with the VP of Marketing and cross-functional teams for ClubJACK and Retail Customer programming.

Responsibilities include leading Promotions and ClubJACK teams, ensuring compliant, ethical promotions, managing vendor relationships, budgeting, and coordinating with home office and property leaders to execute events and campaigns that boost guest engagement and revenue.

Qualifications

• BS/BA in Sales, Marketing, Finance or similar

Responsibilities

• Oversight of the Promotions and ClubJACK teams, including training, development, and evaluation.
• Lead communications with home office marketing, player development, and property leaders for promotions and events.
• Ensure promotions are executed ethically and in compliance with state regulations.

Job description

About This Role

The Marketing Operations Manager, along with the VP of Marketing, will partner with Home Office Marketing, Player Development, and property operational leaders for the creation, implementation, and execution of ClubJACK and Retail Customer programming,

The Marketing Operations Manager, along with the VP of Marketing, will partner with Home Office Marketing, Player Development, and property operational leaders for the creation, implementation, and execution of ClubJACK and Retail Customer programming,

Essential Functions

• Oversight of the Promotions and ClubJACK teams to include but not limited to team member training, development, and evaluation.


• Be a champion of team member morale, motivation, open communication, and organizational improvements that streamline procedures, work processes and program effectiveness to increase the productivity and performance of the Promotions and ClubJACK teams, while maintaining program value and overall property vision.


• Responsible for working with the JACK Entertainment home office team creating and distributing information regarding all promotions, VIP functions, and other marketing events


• On an infrequent basis, formulate rules (following the guidelines to the state of Ohio), and submit those to Compliance and eventual awareness for the OCCC.


• Adhering to all promotional rules and regulations, ensuring promotions are executed ethically and fair in accordance with OCCC guidelines and Marketing standard operating procedures.


• Responsible for the ordering and inventory of all monetary marketing assets including gifts, lottery tickets, TITO tickets and gift\-card inventory.


• Responsible for ordering and maintaining all ClubJACK and promotional supplies such as Loyalty cards, receipt paper and necessary hardware to conduct daily operations.


• Responsible for department P\&Ls, administrative functions, and shift scheduling.


• Responsible in ensuring staffing levels are appropriate based on each promotion’s forecasted business levels.


• Ensures the Promotions Center and ClubJACK areas is clean, organized and represents a professional environment


• Showcases exemplary guest service and resolve marketing operations guest issues within a timely manner.


• Coordinates promotions and event programming with all appropriate departments; responsible for leading all communications with property leaders for optimal awareness and event execution.


• Managing all vendor accounts, ensuring proper licensing, maintenance of relationships, and timely issuance of payments for vendor invoices.


• Contributes to the development of promotions and events on the marketing calendar to drive incremental gues visits, increase player loyalty, and generate revenue within the allocated


• Responsible for the execution of all on\-site Promotions and Events, including owning the guest experience, monitoring rule compliance, and handling all on\-site logistics


• Responsible for the execution of all aspects of the ClubJACK program, including coupon management, monitoring guest comping programs made by Supervisors and property promotional redemptions


• Licensed and authorized to obtain money from the cage and to distribute promotional prize money on the gaming floor.


• Assist the Director of Marketing in other assigned duties


• Ensure compliance with all established departmental and companywide policies, the Code of Commitment, procedures and regulatory requirements


• Follow all Purchasing guidelines, ensuring all necessary documents are complete and processed in a timely manner


• Create a compliance culture within the organization and foster an environment where team members feel comfortable reporting potential violations or misconduct.


• Establishes department performance goals, monitoring, and reporting on results for all assigned programs.


• Maintains confidentiality of all matters regarding guests, team members and the business operations


• Performs administrative duties as required, completes necessary reports, and other related assignments and projects in a timely fashion.

Knowledge, Skills & Abilities

• Must be able to work any day of the week and any shift, including holidays and weekends as well as the ability to work extended hours during special events.


• Must be able to work independently


• Must be able to sit, stand or walk for long periods of time (4 hours or more)


• Must be able to respond calmly and make rational decisions when handling employee conflicts.


• Ability to maintain composure and excellent guest relations under all circumstances


• Must be able to maneuver throughout all areas of the property and from floor to floor either by stairways (minimum of 20 steps) or escalator


• Must be able to lift and carry up to 50 lbs.; and able to stoop, kneel, bend, twist, turn, push, pull, grasp and grip items, sort, tear and have the manual dexterity to operate a computer and other necessary office equipment.


• Respond to visual and aural cues


• Ability to manage multiple objectives and tasks simultaneously and be able to continually assess and re\-set priorities.


• Must be able to tolerate areas containing secondhand smoke, dust, loud noises and bright lights


• Ability to speak distinctly and persuasively, and comfortable and adept with public speaking


• Must be able to read, write, speak, and understand English


• Maintain upbeat and positive attitude across multiple tasks and environments


• Must present a well\-groomed, professional appearance.

Education and Experience

• BS/BA in Sales, Marketing, Finance or similar related field preferred.


• Two (2\) to five (5\) years in marketing experience in Casino, Hospitality, or Entertainment environment and/or general marketing with a focus on event planning and promotions


• Minimum two (2\) years of previous leadership experience, including budget preparation, forecasting and expense management.


• Excellent organization, communication, administrative, managerial skills, problem solving, leadership and analytical skills required.


• Proficiency in Microsoft Office Suite products is required.


• Detail oriented and possesses organizational and time management skills


• Must be 21 years of age

Required Certification/License

• Ability to obtain a Gaming Occupational License within the State of Ohio.

Experience

Preferred* Minimum two (2\) years of previous leadership experience, including budget preparation, forecasting and expense management.

• Two (2\) to five (5\) years in marketing experience in Casino, Hospitality, or Entertainment environment and/or general marketing with a focus on event planning and promotions

Education

Preferred* Bachelors or better

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.