Marketing Operations Manager

Cockroach Labs; Austin (TX); Hybrid; USD 95,000 - 125,000; Full time

Benefits offered by this job

Stock Options

Medical Insurance

Vision Insurance

Dental Insurance

Life and Disability Insurance

Professional Development Funds

Flexible Time Off

Paid Holidays

Paid Sick Days

Paid Parental Leave

Retirement Benefits

Mental Wellbeing Benefits

Job summary

Cockroach Labs is seeking a Marketing Operations Manager to build a modern, AI-first marketing organization. You will optimize global campaigns in Marketo/Salesforce, own email operations, and drive field programs while integrating AI-enabled workflows across the marketing tech stack.

The role emphasizes building scalable processes, collaboration with Demand Gen, RevOps, and GTM Engineering, and a hybrid work model with in-office Mondays, Tuesdays, and Thursdays in NYC or Austin.

Qualifications

• 3+ years of marketing operations experience in a B2B enterprise go-to-market environment.
• Deep expertise in Marketo and Salesforce across campaign operations, lead management, and system integrations.
• Experience building high-performing email and cross-channel nurture programs with strong deliverability, metrics, and optimization.
• Track record of designing and scaling AI-enabled workflows that improve how work gets done across teams or functions.
• Demonstrated ability to identify and integrate AI tools that reduce friction and shorten time from insight to action.
• Experience embedding AI into repeatable processes to increase speed, consistency, and output quality at a system level.
• Strong project management skills and an entrepreneurial, self-starter mindset with proactive communication habits.

Responsibilities

• Campaign & Email Operations: Operationalize and optimize global campaigns across Marketo and Salesforce, including segmentation, attribution, QA, and automation improvements.
• Field Marketing & Event Operations: Support field programs, webinars, executive events, and roadshows; manage registration workflows and pipeline attribution.
• Database & Systems: Serve as primary Marketo administrator; maintain health through enrichment, deduplication, lead scoring, and routing; ensure integrations run smoothly.
• AI & Automation: Build automation workflows using n8n, Openprise, Clay, and APIs to eliminate manual work and translate AI tech into practical improvements.

Skills

Marketing Ops

Marketo

Salesforce

Email Campaigns

AI Workflows

PM Skills

Entrepreneurial Mindset

Tools

Openprise

n8n

Clay

APIs

Job description

Category-defining tech. Career-defining work.

The next era of software won’t operate at human scale. Applications will create applications. Systems will coordinate with systems. Data and decisions will move faster than teams can react to them. The infrastructure powering that world cannot be fragile, reactive, or limited by the assumptions of the past.

Cockroach Labs exists to build what comes next — before the world requires it.

We created CockroachDB to survive failures, scale without compromise, and adapt to changing conditions automatically. Now we’re helping define a future where complexity fades into the background and infrastructure simply works, no matter the scale.

This is the kind of challenge that attracts people who want to shape industries, not just participate in them. The work is ambitious, the standards are high, and the impact is real.

The Role

At Cockroach Labs, we're building a modern, AI-first marketing organization. We're looking for a Marketing Operations Manager who is excited about combining operational excellence with emerging AI technologies to help scale our go-to-market engine.

This role is ideal for someone who loves building systems, optimizing processes, and finding new ways to automate repetitive work.

You'll work closely with stakeholders across Demand Generation, Field Marketing, RevOps, and GTM Engineering. You'll also join a best-in-class Marketing Operations team that values collaboration, knowledge sharing, experimentation, and continuous improvement. We support each other, learn from one another, and constantly push ourselves to innovate and build for what's next.

You'll have access to tools such as Clay, Openprise, n8n, leading LLM platforms, Marketo, Salesforce and a GTM Engineering team to help bring new ideas to life. We believe the future of marketing operations is increasingly agentic, automated, and data-driven, and we're looking for someone who wants to help shape that future.

You must be based in NYC or Austin, TX to be eligible for this role, and will be expected to go into our office on Mondays, Tuesdays and Thursdays.

You Will

Campaign & Email Operations

• Operationalize and optimize global campaigns across Marketo and Salesforce — managing segmentation, attribution, QA, and ongoing automation improvements.
• Own email operations org-wide, including campaigns, nurtures, and lifecycle programs, with a focus on deliverability, personalization, and performance.

Field Marketing & Event Operations

• Support execution of field programs, webinars, executive events, and roadshows.
• Manage registration workflows, attendee tracking, post-event follow-up, and pipeline attribution.

Database & Systems

• Serve as primary Marketo administrator; maintain database health through enrichment, deduplication, lead scoring, and routing.
• Own the operational health of key marketing technology integrations, including PLG tracking.

AI & Automation

• Build and optimize automation workflows using n8n, Openprise, Clay, and APIs to eliminate manual work and improve operational efficiency.
• Translate emerging AI technologies into practical improvements across the marketing org.

You Have

• 3+ years of marketing operations experience in a B2B enterprise go-to-market environment
• Deep expertise in Marketo and Salesforce across campaign operations, lead management, and system integrations
• Experience building high-performing email and cross-channel nurture programs, with strong command of deliverability, metrics, and optimization
• A track record of designing and scaling AI-enabled workflows that improve how work gets done across teams or functions
• A demonstrated ability to identify and integrate AI tools that reduce friction and shorten the time from insight to action
• Experience embedding AI into repeatable processes to increase speed, consistency, and output quality at a system level
• Strong project management skills and attention to detail
• An entrepreneurial, self-starter mindset with proactive communication habits

Cockroach Labs is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If you need additional accommodations to feel comfortable during your interview process, please email us at [e-mail].

Cockroach Labs has a hybrid work model, with Roachers that are local to one of our offices coming in on Mondays, Tuesdays, and Thursdays and working flexibly the rest of the week. While we’ve learned valuable lessons working remotely, nothing can replace the connection, creativity, and fun that occurs when Roachers get together and we are committed to fostering a workplace that encourages collaboration and allows us all to do our best work.

Benefits

• Stock Options
• Medical Insurance
• Vision Insurance
• Dental Insurance
• Life and Disability Insurance
• Professional Development Funds
• Flexible Time Off
• Paid Holidays
• Paid Sick Days
• Paid Parental Leave
• Retirement Benefits
• Mental Wellbeing Benefits
• And more!

The annual anticipated base salary range for U.S. candidates for this role is listed in USD below. Salary is one component of the Cockroach Labs’ Total Rewards package, which also includes, for each employee: stock options, medical insurance, vision insurance, dental insurance, life and disability insurance, funds towards professional development resources, flexible paid time off, 11 paid holidays a year, 10 paid sick days a year, paid parental leave, a 401(k) plan, and wellbeing benefits.

We set standard ranges for all U.S.-based roles based on function, level, and geographic location, benchmarked against similar stage growth companies. Actual salaries may vary and fall outside of this range depending on factors such as a candidate’s qualifications, geographic location, skills, experience, and competencies. In addition, we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted.

Salaries for candidates outside the U.S. will vary based on local compensation structures.

This position will remain posted until filled.

$95,000 — $125,000 USD