Marketing Operations Manager

United States Digital Space LLC; New York (NY); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Stock Options

Medical Insurance

Vision Insurance

Dental Insurance

Life and Disability Insurance

Professional Development Funds

Flexible Time Off

Paid Holidays

Paid Sick Days

Paid Parental Leave

Retirement Benefits

Mental Wellbeing Benefits

Job summary

Cockroach Labs is seeking a Marketing Operations Manager to lead a modern, AI-first marketing function. You’ll optimize global campaigns, own email operations, and manage field programs with an emphasis on automation, deliverability, and cross-channel performance.

You will collaborate with Demand Gen, Field Marketing, RevOps, and GTM Engineering to build scalable AI-enabled workflows, improve data quality, and drive faster time-to-insight across the organization.

Qualifications

• 3+ years of marketing operations in a B2B enterprise GTM environment.
• Deep expertise in Marketo and Salesforce across campaigns, leads, and integrations.
• Experience building high-performing email and cross-channel nurture programs with strong deliverability.
• Track record designing AI-enabled workflows that improve cross-team speed and output.
• Ability to identify and integrate AI tools to reduce friction and accelerate action.
• Experience embedding AI into repeatable processes at scale.
• Strong project management and attention to detail.
• Entrepreneurial, proactive communicator with collaboration mindset.

Responsibilities

• Operationalize and optimize global campaigns across Marketo and Salesforce, including segmentation, attribution, QA, and automation.
• Own email operations org-wide, including campaigns, nurtures, and lifecycle programs with focus on deliverability and personalization.
• Support field programs, webinars, executive events, and roadshows; manage registrations and post-event follow-up.
• Maintain database health via enrichment, deduplication, lead scoring, and routing.
• Oversee marketing tech integrations health, including PLG tracking.
• Build automation workflows using n8n, Openprise, Clay and APIs to reduce manual work.
• Translate AI tech into practical improvements across the marketing org.

Skills

Campaign operations

Email marketing

Marketo

Salesforce

AI-enabled workflows

Workflow automation

Project management

Cross-functional collaboration

Tools

Marketo

Salesforce

n8n

Openprise

Clay

Job description

Category-defining tech. Career-defining work.

The next era of software won’t operate at human scale. Applications will create applications. Systems will coordinate with systems. Data and decisions will move faster than teams can react to them. The infrastructure powering that world cannot be fragile, reactive, or limited by the assumptions of the past.

Cockroach Labs exists to build what comes next — before the world requires it.

We created CockroachDB to survive failures, scale without compromise, and adapt to changing conditions automatically. Now we’re helping define a future where complexity fades into the background and infrastructure simply works, no matter the scale.

This is the kind of challenge that attracts people who want to shape industries, not just participate in them. The work is ambitious, the standards are high, and the impact is real.

The Role

At Cockroach Labs, we're building a modern, AI-first marketing organization. We're looking for a Marketing Operations Manager who is excited about combining operational excellence with emerging AI technologies to help scale our go-to-market engine.

This role is ideal for someone who loves building systems, optimizing processes, and finding new ways to automate repetitive work.

You'll work closely with stakeholders across Demand Generation, Field Marketing, RevOps, and GTM Engineering. You'll also join a best-in-class Marketing Operations team that values collaboration, knowledge sharing, experimentation, and continuous improvement. We support each other, learn from one another, and constantly push ourselves to innovate and build for what's next.

You'll have access to tools such as Clay, Openprise, n8n, leading LLM platforms, Marketo, Salesforce and a GTM Engineering team to help bring new ideas to life. We believe the future of marketing operations is increasingly agentic, automated, and data-driven, and we're looking for someone who wants to help shape that future.

You Will

Campaign & Email Operations

• Operationalize and optimize global campaigns across Marketo and Salesforce — managing segmentation, attribution, QA, and ongoing automation improvements.

• Own email operations org-wide, including campaigns, nurtures, and lifecycle programs, with a focus on deliverability, personalization, and performance.

Field Marketing & Event Operations

• Support execution of field programs, webinars, executive events, and roadshows.

• Manage registration workflows, attendee tracking, post-event follow-up, and pipeline attribution.

Database & Systems

• Serve as primary Marketo administrator; maintain database health through enrichment, deduplication, lead scoring, and routing.

• Own the operational health of key marketing technology integrations, including PLG tracking.

AI & Automation

• Build and optimize automation workflows using n8n, Openprise, Clay, and APIs to eliminate manual work and improve operational efficiency.

• Translate emerging AI technologies into practical improvements across the marketing org.

You Have

• 3+ years of marketing operations experience in a B2B enterprise go-to-market environment

• Deep expertise in Marketo and Salesforce across campaign operations, lead management, and system integrations

• Experience building high-performing email and cross-channel nurture programs, with strong command of deliverability, metrics, and optimization

• A track record of designing and scaling AI-enabled workflows that improve how work gets done across teams or functions

• A demonstrated ability to identify and integrate AI tools that reduce friction and shorten the time from insight to action

• Experience embedding AI into repeatable processes to increase speed, consistency, and output quality at a system level

• Strong project management skills and attention to detail

• An entrepreneurial, self-starter mindset with proactive communication habits

Cockroach Labs is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If you need additional accommodations to feel comfortable during your interview process, please email us at [e-mail].

Cockroach Labs has a hybrid work model, with Roachers that are local to one of our offices coming in on Mondays, Tuesdays, and Thursdays and working flexibly the rest of the week. While we’ve learned valuable lessons working remotely, nothing can replace the connection, creativity, and fun that occurs when Roachers get together and we are committed to fostering a workplace that encourages collaboration and allows us all to do our best work.

Benefits

• Stock Options

• Medical Insurance

• Vision Insurance

• Dental Insurance

• Life and Disability Insurance

• Professional Development Funds

• Flexible Time Off

• Paid Holidays

• Paid Sick Days

• Paid Parental Leave

• Retirement Benefits

• Mental Wellbeing Benefits

• And more!

The annual anticipated base salary range for U.S. candidates for this role is listed in USD below. Salary is one component of the Cockroach Labs’ Total Rewards package, which also includes, for each employee: stock options, medical insurance, vision insurance, dental insurance, life and disability insurance, funds towards professional development resources, flexible paid time off, 11 paid holidays a year, 10 paid sick days a year, paid parental leave, a 401(k) plan, and wellbeing benefits.

We set standard ranges for all U.S.-based roles based on function, level, and geographic location, benchmarked against similar stage growth companies. Actual salaries may vary and fall outside of this range depending on factors such as a candidate’s qualifications, geographic location, skills, experience, and competencies. In addition, we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted.

Salaries for candidates outside the U.S. will vary based on local compensation structures.

This position will remain posted until filled.

Annual Anticipated Base Salary Range (U.S)

$