Marketing Operations Leader - HubSpot & Salesforce

Florence Healthcare - US; Atlanta (GA); Vor Ort; USD 110.000 - 160.000; Vollzeit

Benefits dieser Stelle

Medical insurance

Dental insurance

Office in city center

Zusammenfassung

Florence Healthcare - US is seeking a Marketing Operations Lead to own end-to-end campaign lifecycles, dashboarding, and cross-Platform governance. You will bridge marketing, sales, and revenue operations, ensuring clean data flows and scalable GTM processes across HubSpot, Salesforce, Cvent, Gong, Spekit, and Clay.

You’ll optimize ABM programs, design scoring and MQL criteria, and lead cross-functional initiatives while leveraging AI tooling to drive efficiency.

Qualifikationen

• 6+ years in marketing operations in a high-growth B2B SaaS company.
• Deep, hands-on experience in HubSpot (Marketing Hub + CRM) and Salesforce.
• Direct experience operating a Salesforce-HubSpot integration.
• Advanced Salesforce knowledge, including custom objects, Contact-based data models, and reporting.
• Experience with a custom lifecycle or funnel object, built or via tool.
• Led lifecycle redesign, CRM integration cleanup, or similar cross-platform initiatives.
• Hands-on experience with Clay—workflows, enrichment pipelines, and prompt-based automations.
• Familiarity with AI tooling and prompt engineering; openness to new tools.
• Highly detail-oriented with strong execution skills and stakeholder management.

Aufgaben

• Architect scalable operating models to support end-to-end campaign lifecycles and ensure cross-geo integration across functions.
• Monitor HubSpot-Salesforce sync health, triage issues, and manage change requests affecting GTM systems.
• Keep HubSpot lifecycle stages aligned with Salesforce lifecycle objects to prevent downstream breaks.
• Define marketing-owned stages and SLAs; represent Marketing in lifecycle governance and post-launch adherence.
• Diagnose cross-system issues end-to-end and drive resolution.
• Own operational design of marketing programs in the GTM stack (HubSpot, Salesforce, Cvent, Gong, Spekit, Clay) and ensure QA and deployment.
• Support Demand and Field Marketing on cadences, budgets, and org-wide goals; design scoring models and MQL criteria.
• Lead day-to-day execution of marketing programs: list pulls, segmentation, multi-channel campaigns, A/B tests, webinars.
• Build and optimize ABM programs in HubSpot with in-market account targeting; leverage AI tools for enrichment.
• Maintain HubSpot database health and data cleanliness.
• Partner with GTM Systems to translate marketing requirements into architecture decisions and rollout plans.
• Serve as Marketing’s counterpart to GTM Systems and drive cross-functional collaboration.
• Drive adoption through training and rollout of new workflows.

Kenntnisse

HubSpot

Salesforce

Lifecycle management

GTM operations

Data governance

Tools

Cvent

Gong

Spekit

Clay

AI tools

Jobbeschreibung

Florence Healthcare - US is seeking a Marketing Operations Lead to own end-to-end campaign lifecycles, dashboarding, and cross-Platform governance. You will bridge marketing, sales, and revenue operations, ensuring clean data flows and scalable GTM processes across HubSpot, Salesforce, Cvent, Gong, Spekit, and Clay.

You’ll optimize ABM programs, design scoring and MQL criteria, and lead cross-functional initiatives while leveraging AI tooling to drive efficiency.