Marketing Operations Lead (Platform Operations)

Headway; United States; Remote; USD 97,000 - 143,000; Full time

Job summary

Headway is looking for a Marketing Operations Lead to enhance its provider marketing operations and tech stack. This integral role focuses on optimizing marketing processes to acquire and convert therapists, contributing to making mental healthcare accessible to all. The ideal candidate will have significant experience with marketing automation and CRM tools, along with a passion for improving the mental healthcare system. Join us in this meaningful mission.

Benefits

Equity Compensation

Medical, Dental, and Vision coverage

401K

Work-from-Home Stipend

Flexible PTO

Qualifications

• 3-5+ years of experience in Marketing Operations.
• Deep understanding of marketing automation tools and CRM systems.
• Experience managing complex marketing processes.

Responsibilities

• Own and optimize marketing tech stack integrations.
• Partner with RevOps to streamline lead flow processes.
• Manage lifecycle stages to drive conversion improvements.

Skills

Marketing Operations

Data Management

Tech Stack Optimization

Lead Scoring

Funnel Optimization

Education

Bachelor's degree or equivalent experience

Tools

Marketo

Salesforce

LeanData

Chilipiper

Outreach

Job description

Marketing Operations Lead (Platform Operations)

Marketing Operations Lead (Platform Operations)

Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.

1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.

Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 45,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.

We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

As Headway’s Marketing Operations Lead (Platform Operations), you’ll play an integral role in owning and evolving Headway’s provider marketing operations & tech stack. You’ll be responsible for owning and optimizing high quality marketing processes that help us acquire and convert tens of thousands of therapists as we build a new mental healthcare system.

You Will

• MarTech Integration & Data Flow: Own, manage, optimize marketing tech stack integrations, enabling clean handoff of data across platforms (Marketo, Salesforce, Zoom, LeanData, Chilipiper, Outreach, Zerobounce, Unbounce, Tray.ai, Zapier, etc)
• Lead Management & Funnel Optimization: Partner with RevOps to streamline and optimize end-to-end lead flow processes
• Lead Scoring: Build, implement, and refine lead scoring models to improve qualification accuracy
• Lifecycle & Conversion Optimization: Manage lifecycle stages and drive improvements in funnel conversion and pipeline efficiency
• Data Enrichment & Hygiene: Maintain a high-quality database through enrichment tools (Clay), hygiene practices, and regular audits
  
  

You’d Be a Great Fit If

• You have 3-5+ years of Marketing Operations experience, managing user journeys, data pipelines, and tech stack optimizations
• You have a deep understanding of marketing automation tools (Marketo) and CRM systems (Salesforce)
• You have familiarity with tools like LeanData, Chilipiper, Clay, and Outreach
• You are detail-oriented and enjoy managing complex end-to-end processes, and enjoy building operationally efficient processes from scratch
• You are extremely comfortable with a broad marketing tech stack
• You thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions
• You like to dig into data for storytelling, justifying investment and prioritization of initiatives
• You are motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare
• Bonus points if:
• You have experience in high growth technology environments with a large amount of autonomy, ideally building 0-1
• Hands on experience with LeanData, Outreach, Chilipiper
• You are Marketo Certified
  

Compensation And Benefits

The expected base pay range for this position is $97,240 - $143,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for performance-based variable compensation and an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

Benefits Offered Include

• Equity Compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development
  
  

We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.

Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.

Headway employees work remotely across the US, with the option to work from offices in New York City, San Francisco and Seattle. Headway participates in E-Verify. To learn more, click here.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Management and Manufacturing

• Industries

  Mental Health Care

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