Marketing Operations Lead (Platform Operations) New

Headway; Town of Clay (NY); On-site; USD 97,000 - 143,000; Full time

Job summary

A leading company in mental healthcare is seeking a Marketing Operations Lead (Platform Operations) to optimize their provider marketing operations and tech stack. This remote position involves managing various marketing processes to acquire and convert therapists, contributing to improving access to mental health care across the US. Ideal candidates will have comprehensive experience in marketing operations, including CRM systems and lead management.

Benefits

Equity Compensation

Medical, Dental, and Vision coverage

401K

Work-from-Home Stipend

Flexible PTO

Training and professional development

Qualifications

• 3-5+ years of experience in Marketing Operations.
• Deep understanding of marketing automation tools.
• Experience in high growth technology environments.

Responsibilities

• Own and manage marketing tech stack integrations.
• Optimize lead flow and funnel processes.
• Maintain high-quality databases through regular audits.

Skills

Marketing Operations

Data Pipelines

CRM Systems

Tech Stack Optimization

Lead Scoring

Education

Marketo Certified

Tools

Salesforce

Marketo

LeanData

Chilipiper

Outreach

Job description

Marketing Operations Lead (Platform Operations)

Remote

Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.

1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.

Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 45,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.

We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

As Headway’s Marketing Operations Lead (Platform Operations), you’ll play an integral role in owning and evolving Headway’s provider marketing operations & tech stack. You’ll be responsible for owning and optimizing high quality marketing processes that help us acquire and convert tens of thousands of therapists as we build a new mental healthcare system.

You will:

• MarTech Integration & Data Flow: Own, manage, optimize marketing tech stack integrations, enabling clean handoff of data across platforms (Marketo, Salesforce, Zoom, LeanData, Chilipiper, Outreach, Zerobounce, Unbounce, Tray.ai, Zapier, etc)
• Lead Management & Funnel Optimization: Partner with RevOps to streamline and optimize end-to-end lead flow processes
• Lead Scoring: Build, implement, and refine lead scoring models to improve qualification accuracy
• Lifecycle & Conversion Optimization: Manage lifecycle stages and drive improvements in funnel conversion and pipeline efficiency
• Data Enrichment & Hygiene: Maintain a high-quality database through enrichment tools (Clay), hygiene practices, and regular audits

You’d be a great fit if:

• You have 3-5+ years of Marketing Operations experience, managing user journeys, data pipelines, and tech stack optimizations
• You have a deep understanding of marketing automation tools (Marketo) and CRM systems (Salesforce)
• You have familiarity with tools like LeanData, Chilipiper, Clay, and Outreach
• You are detail-oriented and enjoy managing complex end-to-end processes, and enjoy building operationally efficient processes from scratch
• You are extremely comfortable with a broad marketing tech stack
• You thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions
• You like to dig into data for storytelling, justifying investment and prioritization of initiatives
• You are motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare
• You have experience in high growth technology environments with a large amount of autonomy, ideally building 0-1
• Hands on experience with LeanData, Outreach, Chilipiper
• You are Marketo Certified

Compensation and Benefits:

The expected base pay range for this position is $97,240 - $143,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for performance-based variable compensation and an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

Benefits offered include:

• Equity Compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development

#LI-LN1

We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.

Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.

Headway employees work remotely across the US, with the option to work from offices in New York City, San Francisco and Seattle. Headway participates in E-Verify. To learn more, clickhere.

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