Marketing Operations Coordinator

Informa PLC; United States; Hybrid; USD 52,000 - 70,000; Full time

Benefits offered by this job

401k match

Health insurance

Vision insurance

Dental insurance

Parental leave

Remote work flexibility

Job summary

Informa TechTarget is seeking a Marketing Operations Coordinator to advance our lead generation efforts within a fast-growing B2B tech space. You’ll partner with the demand operations team to optimize campaign execution and measure impact across multiple channels.

The role involves campaign setup, QA checks, daily queue monitoring, and collaboration with internal teams to resolve issues. We value detail orientation, strong Excel skills, and the ability to juggle priorities in a dynamic

Qualifications

• Bachelor's degree or relevant equivalent experience.
• Strong attention to detail in a fast-paced environment.
• Proficient in Microsoft Office, especially Excel.
• Ability to manage multiple tasks and priorities efficiently.
• Experience supporting lead-generation campaigns a plus.

Responsibilities

• Collaborate with the lead generation team on B2B content marketing campaigns.
• Provide project management support for marketing campaigns and projects.
• Perform campaign setup across platforms and conduct QA checks and daily queue monitoring.
• Work with internal teams to identify, troubleshoot and resolve campaign issues.
• Recommend process improvements and help implement them.
• Assist in creating and maintaining best practices, documentation, and checklists.

Skills

Attention to detail

Time management

Project coordination

Campaign setup

Cross-functional collaboration

Education

Bachelor's degree or equivalent experience

Tools

Salesforce

Qualtrics

Workfront

Excel

Job description

We are seeking a Marketing Operations Coordinator who can help us take our lead generation operations to the next level. In this role, you’ll work closely with the demand operations team to optimize the execution and effectiveness of various lead campaigns. This is a great opportunity to make a significant contribution to our content marketing campaigns, helping to drive success for team-wide initiatives. What you’ll do in this role:

• Work closely with our lead generation team on B2B content marketing campaigns
• Serve as project management support for a variety of marketing campaigns & projects
• Perform operational needs with a focus on ensuring campaign fulfillment requirements are met. This includes daily tasks like; campaign set up across various platforms, quality assurance checks, daily queue monitoring, etc.
• Work closely with various internal teams to identify, troubleshoot and resolve campaign issues
• Identify recommendations for process improvements & work with management to implement them
• Assist in creation & maintenance of best practices, documentation updates and checklists to share with the team
• Provide general marketing operational support as needed
  Knowledge, skills and abilities required:
• Bachelor's degree or relevant equivalent experience
• Strong attention to detail
• Excellent Microsoft Office skills, particularly Excel
• Ability to multi-task and excellent time management and organizational skills
• Ability to prioritize and manage many simultaneous tasks and priorities with great efficiency
• Ability to work independently, take initiative and be self-motivated
• Ability to adapt to changing priorities and deliver results in a fast-paced environment
• Experience with any of the following platforms: Qualtrics, Workfront, Salesforce a plus
  Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue. We’re a vibrant community of world-class practitioners - over 2000 colleagues strong - with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100. About Informa TechTarget Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI. With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets. Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients.

We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts, TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law. We believe that great things happen when people connect face-to-face. That’s why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces - like at an Informa event - you get the flexibility and support to work from home or remotely. Our benefits include:

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer with a philanthropic organization
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: Open Vacation, plus 10 national holidays, and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world