Sales And Marketing Specialist

All American Flooring; Farmers Branch (TX); On-site; USD 60,000 - 70,000; Full time

Job summary

A flooring and remodeling company in Farmers Branch is seeking a creative marketer to manage digital presence and lead generation. The ideal candidate should have a bachelor's degree in Marketing and 2-4 years of experience in digital marketing. Responsibilities include tracking marketing ROI, creating content, and supporting operations. Salary ranges from $60,000 to $70,000, offering a full-time role with entry-level seniority.

Qualifications

• 2–4 years of experience in digital marketing, lead generation, or marketing operations.
• Strong grasp of Google Ads, Meta Ads, SEO/SEM, and email automation tools.
• Excellent written and visual communication skills for content creation.

Responsibilities

• Track and report on marketing ROI, lead sources, and campaign performance.
• Manage and curate content for social media platforms and the website.
• Support day-to-day operational needs across showrooms and office functions.

Skills

Digital marketing

Lead generation

Content creation

Analytics tools

SEO/SEM

Education

Bachelor’s degree in Marketing, Business, or Communications

Tools

Google Ads

Meta Ads

HubSpot

Salesforce

Job description

For over 35 years, All American Flooring has been a trusted name in DFW for flooring and remodeling. We’ve built lasting partnerships with top flooring manufacturers, distributors, and our family‑run culture means we celebrate collaboration, creativity, and results.

If you thrive on turning marketing ideas into measurable growth and you love tracking the story behind the numbers then you’ll fit right in here.

Position Overview

We’re looking for a data‑driven, creative marketer to own our digital presence, lead generation, and performance reporting. You’ll oversee campaigns from concept to conversion by optimizing every step of the customer journey to deliver high‑quality leads and clear ROI.

Key Responsibilities

• Track and report on marketing ROI, lead sources, and campaign performance using Google Analytics and CRM tools.
• Recommend improvements based on data‑driven insights to optimize cost‑per‑lead and conversion rates.
• Manage and curate content for our social media platforms and the website.
• Capture short‑form video content (reels, TikToks, product highlights, customer stories).
• Film vendor walkthroughs, showroom tours, installs, and behind‑the‑scenes moments.
• Organize and upload all footage to shared drives for editing and distribution.

Media & Design

• Create visually compelling marketing assets: brochures, flyers, digital graphics, presentations and more.
• Assist in writing blog posts, email campaigns, product spotlights, and promotional content.
• Schedule and coordinate vendor presentations, product demos, and showroom visits.
• Maintain strong communication with manufacturer reps and distributors.
• Ensure teams receive updated product information, samples, and promotions.
• Manage vendor calendars, confirmations, logistics, and follow‑ups.

Operations Support

• Support day‑to‑day operational needs across showrooms and office functions.
• Assist with internal communication, meeting setup, and scheduling.
• Help plan team events, employee engagement activities, and internal initiatives.
• Plan, coordinate and lead sales meetings and training sessions.
• Maintain SOPs, process guides, shared folders, and internal resources.
• Monitor CRM activity for accuracy, lead assignments, and timely follow‑ups.
• Track and organize incoming leads to ensure they’re routed correctly.
• Support the team in maintaining clean, consistent CRM data.
• Run weekly/monthly CRM reports to support leadership visibility.

Qualifications

• Bachelor’s degree in Marketing, Business, or Communications.
• 2–4 years of experience in digital marketing, lead generation, or marketing operations.
• Strong grasp of Google Ads, Meta Ads, SEO/SEM, and email automation tools.
• Skilled in CRM and analytics tools (HubSpot, Nutshell, Salesforce, or similar).
• Excellent written and visual communication skills for content creation.
• Highly organized, analytical, and results‑driven.
• Salary $60,000 – $70,000

Seniority level

• Entry level

Employment type

• Full‑time

Job function

• Sales and Business Development
• Construction