Marketing Operations

DataDrone Inc.; Cheyenne, Northern (WY, KY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote-friendly

Playbook-driven

AI tooling support

Job summary

DataDrone Inc. is a fully remote partner enabling Zoho, Twilio Segment, ServiceNow, and other platforms. This role owns the marketing engine—stack, data, and routing—turning marketing into measurable outcomes.

You will lead operations, analytics, attribution, and lead routing to ensure clean handoffs to sales with honest reporting. Daily you check lead flow, maintain integrations, monitor campaign performance, and document setups for repeatability.

Qualifications

• Must own the martech stack end-to-end and ensure integrations stay healthy.
• Must setup, track, QA, and launch campaigns with rigorous documentation.

Responsibilities

• Own and maintain the martech stack and its integrations.
• Execute campaign operations: setup, tracking, QA, and launch.
• Run analytics and attribution to identify what works.

Skills

Martech stack

Campaign operations

Analytics & attribution

Lead routing

CRM handoff

Data-driven reporting

Tools

Zoho CRM

GA4

GTM

Segment/CDP

n8n

Job description

DataDrone is an implementation partner for Zoho, Twilio Segment, ServiceNow, Qualys, and Anthropic, with a full-stack build-and-engineering capability behind it. We ship first outcomes in 45 days, we run on playbooks instead of heroics, we are heavily AI-leveraged, and we are fully remote. The Operations pod runs DataDrone's own machine. This role owns the marketing engine room - the stack, the data, and the routing.

What You\'ll Do

You own marketing operations: the martech stack, campaign execution, analytics, attribution, lead routing, and reporting. Marketing creates demand; you make sure it's measured, attributed, routed to sales without leaks, and reported honestly. You\'re the reason we know which campaign worked, which channel earns its spend, and where every lead came from. You turn marketing from a vibe into a number.

Daily Rhythm (How You Operate)

You start by checking that leads are flowing and routing correctly — a lead stuck in limbo is a deal lost. You keep the martech stack healthy and integrated. You watch campaign performance and attribution daily, not at the end of the quarter. You make sure tracking is clean so the numbers mean something. No status theater — if a channel isn\'t working, you say so with the data, not with a hunch. Every campaign setup is documented so it\'s repeatable.

Key Responsibilities

• Own and maintain the martech stack and its integrations
• Execute campaign operations: setup, tracking, QA, and launch
• Run analytics and attribution so we know what\'s actually working
• Own lead routing: capture, enrich, score, and hand to sales without leaks
• Build marketing reporting that\'s honest, on cadence, and decision-ready
• Keep tracking clean end to end so the data is trustworthy
• Document campaign and routing setups so the engine is repeatable

What We\'re Looking For

• Hands-on depth in marketing ops or revenue ops
• Hands-on with a martech stack: automation, analytics, and tracking tools
• You understand attribution and can build it, not just talk about it
• You\'ve owned lead routing and the CRM handoff
• You report with data and call a weak channel honestly

Bonus Points For

• Experience with multi-channel attribution and CRO
• Familiarity with Zoho\'s marketing tools, GA4, and a CDP (e.g., Segment)
• Exposure to lead scoring and enrichment
• Comfort automating routing and reporting with n8n or AI tools

The Mindset We Hire For

You turn marketing from a vibe into a number, and you protect the company\'s attention by reporting signal, not noise. If it\'s not documented, it didn\'t happen - your campaign and routing setups are written down and repeatable. You don\'t let a lead leak between marketing and sales because that\'s revenue on the floor. Extreme ownership: the attribution is honest because you made it honest, even when it embarrasses a favorite channel.

Success in This Role

• 30 days - You\'ve mapped the martech stack, taken over campaign ops and lead routing, and confirmed tracking is clean end to end.
• 60 days - Attribution is trustworthy, routing has no leaks, and reporting runs on a cadence the team relies on.
• 90 days - Marketing ops is a measurable machine: every campaign is tracked and attributed, every lead is routed and accounted for, and spend decisions stand on real data.

Tools You\'ll Use

Marketing automation and email tooling, GA4 and GTM, a CDP (e.g., Twilio Segment), Zoho CRM for the sales handoff, attribution and reporting dashboards, n8n for routing automation, and AI tooling for campaign QA and analysis.

Why Join Us

You own the engine room that makes marketing accountable. This is a role for someone who finds the leaks, fixes the attribution, and makes the numbers tell the truth. Remote, fast, playbook-driven, and allergic to vanity metrics. The work is the conversation.

Self-Check Before You Apply

• I own a martech stack and keep its integrations healthy
• I build attribution, not just talk about it
• I route leads to sales without leaks
• I keep tracking clean so the numbers mean something
• I report signal, not vanity metrics
• I call a weak channel honestly, even a favorite one