Marketing & New Business Development Representative

CTSI; Michigan; On-site; USD 54,000 - 66,000; Full time

Job summary

CTSI in Midland, TX seeks a Technology Sales and Marketing Representative to drive revenue through proactive lead generation, pipeline development, and client engagement. This on-site role collaborates with sales leadership, uses CRM platforms, and executes outbound campaigns via phone, email and in-person channels to build a strong pipeline.

We value professionalism and accountability for activity levels. Compensation starts at $30/hr ($60,000/year) plus commission, with offers based on

Qualifications

• Experience with lead generation and CRM workflows.
• Strong written and verbal communication abilities.
• Familiarity with outbound outreach and prospecting processes.

Responsibilities

• Identify, research, and target prospective clients within defined markets.
• Execute outbound prospecting via calls, emails, and events.
• Build and maintain a consistent pipeline of new business opportunities.
• Qualify leads and coordinate hand-off to sales for closing.
• Maintain CRM records with accurate activity tracking.
• Establish relationships with decision-makers and influencers.
• Support networking events, trade shows, and industry functions.
• Track campaign effectiveness and lead conversion metrics.

Skills

Lead generation

CRM proficiency

Outbound prospecting

Communication skills

Organization skills

Education

High School Diploma

College experience preferred

Tools

CRM software

Job description

Please note: Every application submitted through Workday is reviewed by a real person — not an AI. We value your time and take each submission seriously.

Who are we?

Computer Transition Services, Inc. (CTSI) has been dedicated to improving the lives and business success of our clients for over 39 years. We provide integrated solutions and professional services to meet technological and organizational needs, specializing in IT Solutions, Support, and Cybersecurity services across Texas and Eastern New Mexico.

At CTSI, a New Charter Company, we are seeking a Technology Sales and Marketing Representative in Midland, TX (in other companies this person could hold the title of Business Development Representative, Lead Generation Specialist, Marketing Development Representative) to drive revenue growth through proactive lead generation, pipeline development, and client engagement.

This is an on-site position based in Midland, TX

In this role, you will collaborate with sales leadership, utilize CRM platforms, and execute outbound campaigns across phone, email, and in-person channels to generate qualified opportunities and build a strong pipeline.

In this role, you will collaborate with sales leadership, utilize CRM platforms, and execute outbound campaigns across phone, email, and in-person channels to generate qualified opportunities and build a strong pipeline. You will maintain professionalism, integrity, and confidentiality while representing the company positively in all interactions.

To be successful in this role, you will consistently execute outreach strategies, manage lead activity and data with precision, and contribute to marketing-driven pipeline growth while maintaining strong communication and organizational discipline. You will demonstrate accountability for your activity levels and results, proactively identifying opportunities to improve performance and exceed lead generation targets.

We understand that great candidates may not meet every requirement listed.

If you meet around 70% of the qualifications and are excited about this role.

General job duties include:

• Identify, research, and target prospective clients within defined markets
• Execute outbound prospecting efforts including calls, emails, and events
• Build and maintain a consistent pipeline of new business opportunities
• Qualify leads and coordinate hand-off to sales team or leadership for closing
• Develop and maintain prospect databases and CRM records with accurate activity tracking
• Establish initial relationships with decision-makers and key influencers
• Support and participate in networking events, trade shows, and industry functions to generate new contacts
• Collaborate with leadership to refine targeting strategies and outreach campaigns
• Support marketing campaigns and outreach initiatives
• Track campaign effectiveness and lead conversion metrics

Marketing Support duties (Secondary Focus)

• Assist in developing targeted campaigns designed specifically for lead generation
• Contribute content and ideas for email campaigns, outreach messaging, and digital engagement
• Support website and social media updates with a focus on driving inbound leads
• Coordinate with vendors and partners on co-marketing initiatives that produce measurable business opportunities
• Help track and report on campaign effectiveness, lead conversion, and ROI

Required Experience:

• High School Diploma
• College experience preferred
• Strong verbal and written communication skills
• Ability to initiate conversations and build rapport
• Self-motivated with a results-driven mindset

Preferred Experience:

• Marketing, Business, Communications, or related experience preferred
• Confidence in outbound communication (phone, email, in-person)
• Ability to initiate conversations and quickly build rapport
• Basic understanding of sales processes and lead qualification
• Proficiency with computers, CRM systems, and digital tools
• Strong organizational and time management skills
• Familiarity with lead generation and business development strategies
• Understanding of digital marketing as it relates to pipeline growth
• Working knowledge of the technology industry
• Ability to analyze prospects and identify business opportunities

Physical Requirements:

• Must be able to operate a motor vehicle and travel to events, client sites, and tradeshows.

Compensation:

The compensation is expected to start at $30/hr ($60,000), plus commission. Our offer will be determined by multiple factors including candidate experience and expertise and may vary from the amount listed above.

CTSI is committed to creating an inclusive environment and is proud to be an equal opportunity employer. CTSI recruits, employs, trains, compensates, and promotes regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.