Marketing Mgr

Consumers Energy; Jackson (AL); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive compensation packages

Medical, Dental and Vision

401k with company match

Paid parental leave

Up to 13 paid Holidays

Paid time off

Educational Assistance Program

Job summary

Consumers Energy is seeking a Marketing Manager to craft strategies that drive margins, MW savings, and customer enrollments. You will partner with Product Owners to shape go-to-market plans, conduct research, and align budgets with cross-channel campaigns.

You will define objectives, secure funding, and lead multichannel promotions while coordinating with Experience Design, Sales, and Legal to ensure campaigns deliver measurable ROI and customer value.

Qualifications

• Bachelor's degree with two or more years of experience in strategic product marketing development and implementation.
• Associate degree with four or more years of experience in strategic product marketing development and implementation.
• High School Diploma with six or more years of experience in strategic product marketing development and implementation.

Responsibilities

• Influence product pricing and bundling; plan new product launches and manage cross-functional implementation.
• Collaborate with sales and design to optimize the customer experience and achieve business goals.
• Define product attributes and pricing, and develop differentiating value propositions.
• Develop go-to-market strategies and manage campaigns; establish measurement and ROI targets.
• Drive marketing attribution and ensure campaign effectiveness across channels.

Skills

Market analysis

Communication

Cross-functional coordination

Program management

Marketing strategy

Education

Bachelor's degree in Marketing, Economics, Communications, Business

Associate degree with 4+ years experience

High School Diploma with 6+ years experience

Job description

Consumers Energy is Michigan’s largest energy provider, providing natural gas and/or electricity to 6.8 million of the state’s 10 million residents in all 68 Lower Peninsula counties. Consumers Energy knows job number one is to keep the lights on for customers. We are committed to delivering reliable, clean, and affordable energy to our customers 24/7.

Location

This is a hybrid (virtual/onsite) position with required onsite days on Monday, Tuesday and Thursday assigned to One Energy Plaza located in Jackson, MI. The selected candidate must be within a commutable distance or willing to relocate (relocation package is available for those that qualify).

This position is not eligible for immigration sponsorship, e.g., H-1B, TN, etc. Please do not apply if you will need immigration sponsorship for a work visa now or in the future, including sponsorship for H-1B, TN, etc., now or in the future. We are unable to hire individuals with CPT, OPT, or STEM OPT for this position as the position is not eligible for participation in the H-1B lottery program and is not eligible for current or future immigration sponsorship for a work visa.

GENERAL SUMMARY OF JOB RESPONSIBILITIES

The Marketing Manager is responsible for developing the marketing strategies required to achieve business goals such as margin, MW savings, and customer enrollments. The incumbent will work collaboratively with the Product Owners (Program Managers), using research, analytics, customer journey maps, and other tools to develop the go-to-market strategies required to achieve business goals. Define marketing objectives necessary to meet business outcomes, establish funding requirements, and understand product budgets in order to direct effective customer-centric campaign strategies that deliver against business targets across channels. In addition to partnering with the Product Teams, this person will also engage Experience Design, Sales, Corporate Communications, Legal, third-party agencies, and various external teams.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Other duties as assigned or as may be necessary.
• Partner with product owners to influence product pricing and bundling strategies, as well as plan new product launches and manage the cross-functional implementation of those launches.
• Partner with the product owner, sales team, and experience design team to design the optimal customer experience with the product and company that achieves business goals.
• Create product positioning by assessing the competitive landscape, understanding product features, and defining the products' differentiated value propositions. Participate in the development of product attributes and pricing.
• Create and execute go-to-market strategies, including engagement and channel strategies, as well as campaign management. Develop a measurement strategy to determine marketing attribution and conversion targets, ensuring an optimal marketing return on investment is achieved.

KNOWLEDGE/SKILLS/ABILITIES

• Ability to assess complex market landscapes; create focused, integrated marketing strategies; and implement plans with a proven track record of success.
• Strong analytical and communication skills to build compelling business cases in order to gain internal support for marketing initiatives.
• Ability to coordinate efforts cross-functionally to achieve positive results.
• Excellent program/project management skills and proven experience in product marketing, creative/content development, media buying processes, and marketing return-on-investment analysis.

EDUCATION

• Bachelor's degree in Marketing, Economics, Communications, Business, or a related field with two (2) or more years of experience in all aspects of the development and implementation of strategic product marketing (i.e., product, price, place, and promotion), including product features, SWOTs, key value propositions/benefits and differentiators, perceived and real value, competitive environments and market potential, funnel objectives, target markets, etc. Ability to define and drive multichannel go-to-market and promotional strategies necessary to drive revenue at all stages of the product lifecycle. (Required)
• (OR) Associate degree with four (4) or more years of experience in all aspects of the development and implementation of strategic product marketing (i.e., product, price, place, and promotion), including product features, SWOTs, key value propositions/benefits and differentiators, perceived and real value, competitive environments and market potential, funnel objectives, target markets, etc. Ability to define and drive multichannel go-to-market and promotional strategies necessary to drive revenue at all stages of the product lifecycle. (Required)
• (OR) High School Diploma/GED with six (6) or more years of experience in all aspects of the development and implementation of strategic product marketing (i.e., product, price, place, and promotion), including product features, SWOTs, key value propositions/benefits and differentiators, perceived and real value, competitive environments and market potential, funnel objectives, target markets, etc. Ability to define and drive multichannel go-to-market and promotional strategies necessary to drive revenue at all stages of the product lifecycle. (Required)

Why should you join our team?

At Consumers Energy, we offer more than just a place to work. We foster a culture that supports career development, growth, and stability, and we take pride in offering our co-workers excellent benefits and compensation packages. We are deliberately creating an inclusive culture that makes our diverse team of co-workers feel valued, supported, and empowered every day. We're a company made up of thousands of people, all with different stories to share and work to do, but we stand united in our company purpose: world class performance delivering hometown service.

What we offer:

• Competitive compensation packages
• Medical, Dental and Vision
• 401k with company match
• Paid parental leave
• Up to 13 paid Holidays
• Paid time off
• Educational Assistance Program

Diversity, Equity & Inclusion:

We, at CMS Energy, value Diversity, Equity, & Inclusion. It is part of our DNA. We treat our employees with respect, we treat each other fairly and we value the opinions of others. We are passionate about building and nurturing an environment where everyone feels included. We don’t discriminate. We seek to learn about each other and better understand our unique differences. Our uniqueness makes us authentic. We create safe spaces where everyone can be who they truly are. We invite difficult conversations and uncomfortable topics. We value diverse perspectives; this is what makes us great together. We harbor an inclusive environment where employees feel empowered to share their backgrounds, experiences, and ideas. Our Employee Resource Groups, Women in Energy (WE), Minority Advisory Panel (MAP), Pride Alliance of Consumers Energy (PACE), GENERGY (Different Generations), capable (Different Abilities), Interfaith, People Planet Partners, and Veterans Advisory Panel (VAP) are key enablers to living the values of our company culture: Caring, Empowered, Deliberate, Agility, and Ownership.

All qualified applicants will not be discriminated against and will receive consideration for employment without regard to protected veteran status, disability, race, color, religion, sex, age, sexual orientation, gender identity or national origin.