Sr Mgr Marketing

Consumers Energy; Jackson (MI); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Competitive compensation

Medical, Dental and Vision

401k with company match

Paid parental leave

Up to 13 paid Holidays

Paid time off

Educational Assistance Program

Job summary

Consumers Energy seeks a Sr. Manager Marketing to oversee sector marketing strategy and the team driving brand, communications, and product promotion across Residential, Small Business, and C&I segments.

You will shape funnel tactics, roadmaps, and measurement to maximize awareness, familiarity, and product trust. You will partner with Product Leadership, Brand, Sales, and external agencies to deliver integrated campaigns that lower CAC and align with corporate priorities, while managing

Qualifications

• Experience in product marketing, creative/content development, and ROI analysis.
• Ability to lead cross-functional teams and develop marketing strategy.
• Experience managing budgets and measuring marketing outcomes.

Responsibilities

• Oversee sector marketing strategy and goals; guide teams; align with product leadership and CX priorities.
• Develop full-funnel KPIs; coordinate with Brand, Sales, Marketing and external agencies.
• Lead lifecycle communications, channel/content strategy, and 4P playbooks to support product portfolio.

Skills

Marketing strategy

Cross-functional leadership

Stakeholder management

Communications

Market research

Project management

Education

Bachelor's degree in Marketing or related field

Associate degree with 9+ years experience

High School Diploma with 11+ years experience

Tools

PLM/portfolio tools

Job description

Consumers Energy is Michigan's largest energy provider, providing natural gas and/or electricity to 6.8 million of the state's 10 million residents in all 68 Lower Peninsula counties. Consumers Energy knows job number one is to keep the lights on for customers. We are committed to delivering reliable, clean, and affordable energy to our customers 24/7.

This position is not eligible for immigration sponsorship, e.g., H-1B, TN, etc. Please do not apply if you will need immigration sponsorship for a work visa now or in the future, including sponsorship for H-1B, TN, etc., now or in the future. We are unable to hire individuals with CPT, OPT, or STEM OPT for this position as the position is not eligible for participation in the H-1B lottery program and is not eligible for current or future immigration sponsorship for a work visa.

Location: This is a hybrid (virtual/onsite) position with required onsite days on Monday, Tuesday and Thursday assigned to One Energy Plaza located in Jackson,MI. The selected candidate must be within a commutable distance or willing to relocate (relocation package is available for those that qualify).

GENERAL SUMMARY OF JOB RESPONSIBILITIES

Sr. Manager Marketing is responsible for overseeing all aspects of the sector (Residential, Small Business, or C&I) Marketing & Communications strategy and management of the marketing team supporting the sector. Areas of responsibility include PLM communications, channel and content strategy, and the broader 4P plans and playbooks that support the sector product portfolio. This role is responsible for developing marketing funnel (e.g., awareness, familiarity) tactics, capabilities roadmaps, and measurement strategies that achieve business outcomes and optimize return on marketing investment. Work cross-collaboratively to establish and maintain a deep understanding of the sector's customer segments/personas, market intelligence, and team dynamics based on sound internal and external customer insights. Build and maintain relationships with key stakeholders, including Product and Sales team leadership.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Other duties as assigned or as may be necessary.
• Oversee teams' product-level strategies and goals to ensure product sufficiency; provide feedback to employees on their performance; work with direct reports to create development plans; keep the team apprised of corporate-level and CX-level strategic priorities; ensure standard work is documented and clear; synthesize information for the team and provide clear direction on priorities.
• Work cross-collaboratively with Product Leadership and Corporate Communications using customer needs, segmentation, and other relevant marketing research to develop an integrated brand strategy incorporating product marketing and promotions. Develop, define, and track full-funnel KPIs that deliver on product targets, product trust and familiarity, and company goals. Work with the Brand team, Sales, Marketing, and external agencies and be accountable for creating product awareness and familiarity campaigns to increase product trust, reduce cost per acquisition, and achieve business targets.
• Responsible for alignment with the product category directors, collaborating and assessing performance against business goals at the sector and category level via ROI analyses, business cases, etc., through daily, weekly, and monthly operating reviews utilizing the company's lean business tools around problem solving and visual management. Accountable for recommending sector-level marketing budgets and resources required to achieve product business goals.
• Use PLM principles to create and execute the sector (Residential, Small Business, or C&I) marketing strategy required to achieve identified business goals and outcomes, such as margin, MW savings, and enrollments. Responsible for lifecycle communications, channel and content strategy, and the broader 4P plans and playbooks that support the sector product portfolio while ensuring tactics are in line with Brand Guidelines and Customer Journey Maps and meet the needs of product marketing strategies. Develop marketing funnel (e.g., awareness, familiarity) tactics, capabilities roadmaps, and measurement strategies.

KNOWLEDGE/SKILLS/ABILITIES

• Ability to assess complex market landscapes and create focused, integrated marketing strategies and implement plans with a proven track record of success.
• Ability to balance strategic planning with plan execution.
• Ability to collaborate and communicate effectively.
• Ability to lead and coordinate efforts cross-functionally to achieve positive results.
• Ability to relate customer needs to sector and product portfolio problem-oriented solutions.
• Excellent program/project management skills.
• Knowledge of utility product categories.
• Strategic thinking in order to drive cross-functional integration, waste elimination, and customer value.
• Strong business acumen.
• Strong executive presence to develop and present compelling business cases, marketing strategies, and campaign updates.

EDUCATION & EXPERIENCE

• Bachelor's degree in Marketing, Economics, Communications, Business, or a related field with seven (7) or more years of experience leading cross-functional teams that achieve business goals and objectives. PE; B2B or B2C marketing capabilities expertise based on the sector the position is supporting; expertise in EWR, DR, and EVs. Experience in product marketing, creative/content development, media buying processes, and marketing return-on-investment analysis. (Required)
• (OR) Associate degree with nine (9) or more years of experience leading cross-functional teams that achieve business goals and objectives. PE; B2B or B2C marketing capabilities expertise based on the sector the position is supporting; expertise in EWR, DR, and EVs. Experience in product marketing, creative/content development, media buying processes, and marketing return-on-investment analysis. (Required)
• (OR) High School Diploma/GED with eleven (11) or more years of experience leading cross-functional teams that achieve business goals and objectives. PE; B2B or B2C marketing capabilities expertise based on the sector the position is supporting; expertise in EWR, DR, and EVs. Experience in product marketing, creative/content development, media buying processes, and marketing return-on-investment analysis. (Required

Why should you join our team?

At Consumers Energy, we offer more than just a place to work. We foster a culture that supports career development, growth, and stability, and we take pride in offering our co-workers excellent benefits and compensation packages. We are deliberately creating an inclusive culture that makes our diverse team of co-workers feel valued, supported, and empowered every day. We're a company made up of thousands of people, all with different stories to share and work to do, but we stand united in our company purpose: world class performance delivering hometown service.

What we offer:

• Competitive compensation packages
• Medical, Dental and Vision
• 401k with company match
• Paid parental leave
• Up to 13 paid Holidays
• Paid time off
• Educational Assistance Program

Diversity, Equity & Inclusion:

We, at CMS Energy, value Diversity, Equity, & Inclusion. It is part of our DNA. We treat our employees with respect, we treat each other fairly and we value the opinions of others. We are passionate about building and nurturing an environment where everyone feels included. We don't discriminate. We seek to learn about each other and better understand our unique differences. Our uniqueness makes us authentic. We create safe spaces where everyone can be who they truly are. We invite difficult conversations and uncomfortable topics. We value diverse perspectives; this is what makes us great together. We harbor an inclusive environment where employees feel empowered to share their backgrounds, experiences, and ideas. Our Employee Resource Groups, Women in Energy (WE), Minority Advisory Panel (MAP), Pride Alliance of Consumers Energy (PACE), GENERGY (Different Generations), capable (Different Abilities), Interfaith, People Planet Partners, and Veterans Advisory Panel (VAP) are key enablers to living the values of our company culture: Caring, Empowered, Deliberate, Agility, and Ownership.

All qualified applicants will not be discriminated against and will receive consideration for employment without regard to protected veteran status, disability, race, color, religion, sex, age, sexual orientation, gender identity or national origin.