Marketing Manager: WildBrain in New York

Africa Listings; New York (NY); Hybrid; USD 78,000 - 85,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Professional growth and development

Supportive work environment

Job summary

WildBrain in New York City or Toronto is seeking a Marketing Manager for a full-time, hybrid role. You will oversee franchise marketing, social media, digital campaigns, paid media, and creator programs, reporting to the Director of Digital Marketing. Salary ranges from $78,000 to $85,000 USD annually with benefits and cross-functional collaboration.

Qualifications

• Campaign, social, digital marketing, audience-growth, and people-management experience required.

Responsibilities

• Lead franchise marketing campaigns for multi-brand franchises.
• Oversee digital channels, audience growth, and paid media initiatives.
• Manage Content & Community Specialists and coordinate with cross-functional teams.
• Plan, execute, and optimize multi-channel campaigns with analytics-driven decisions.

Skills

Campaign management

Social media marketing

Digital marketing

Audience growth

People management

Tools

Google Analytics

HeyOrca

Hootsuite

Job description

WildBrain is hiring a full-time Marketing Manager for a hybrid role in New York City, US or Toronto, Canada. The position manages franchise marketing, social media, digital campaigns, paid media, and creator programs. The salary is $78,000 to $85,000 gross basic per annum in USD.

The manager reports to the Director, Digital Marketing and leads Content & Community Specialists. Application deadline and start date: Not provided by the employer. WildBrain has not provided a public application contact.

Role: Marketing Manager

Employer: WildBrain

Location: New York City, US or Toronto, Canada

Employment type: Full-time

Work mode: Hybrid

Salary: $78,000 to $85,000 gross basic per annum

Requirements

Candidates need campaign, social, digital marketing, audience-growth, and people-management experience for the role.

Franchise Marketing Campaigns

The franchise marketing work covers Strawberry Shortcake, Degrassi, and Yo Gabba Gabba. The manager builds plans for social strategy, campaign execution, paid media, and creator and influencer programs.

Global activity must align with franchise strategy, brand positioning, and audience‑growth objectives. Licensing teams also contribute consumer‑product priorities and retail promotions to the marketing calendar.

Digital Channels And Audience Growth

WildBrain's digital marketing work spans social media, audience development, and paid campaigns. The manager briefs digital advertising activity with Media Solutions, monitors performance, and adjusts creative for return on investment.

Channel work includes campaign calendars, audience and platform insight, social assets, creator content, and reporting. Test‑and‑learn activity connects campaign performance to future franchise decisions.

Team Management And Reporting

The manager leads Content & Community Specialists and works with franchise, YouTube, FAST, Media Solutions, Communications, Licensing and Consumer Products, and regional marketing teams. Agencies, freelancers, influencers, and creators also form part of the working network.

Monthly reports and quarterly reviews turn audience and campaign results into recommendations. Asset approvals, deadlines, brand guidelines, and legal requirements remain part of the day‑to‑day management work.

Marketing Skills And Tools

The role requires hands‑on experience managing multi‑channel campaigns from planning through reporting. Marketing principles must cover paid, organic, and earned channels, while analytics dashboards must translate into specific optimizations.

WildBrain requires proficiency with marketing and social‑media tools, Google Analytics or similar analytics platforms, and scheduling tools such as HeyOrca and Hootsuite. People management, project control, agency coordination, creative feedback, and clear stakeholder communication are also required.

WildBrain's Family Brands

WildBrain operates in kids and family entertainment through content production, audience reach, and consumer products. Its brands include Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget, and Degrassi.

The company works with Apple TV, Netflix, and the BBC, and its WildBrain Network includes more than 1,000 channels across YouTube, FAST, and AVOD. WildBrain CPLG manages the licensing and consumer‑products arm of the business.

Questions About The Role

Where Is The Position Based? The hybrid position is available in New York City, US or Toronto, Canada.

What Is The Salary? The gross basic salary is $78,000 to $85,000 per annum in USD.

Who Does The Manager Lead? The manager leads Content & Community Specialists and reports to the Director, Digital Marketing.

What Experience Is Required? Hands‑on multi‑channel campaign management, social and digital marketing, audience growth, people management, analytics, and agency coordination are required.

WildBrain is headquartered in Toronto and trades on the Toronto Stock Exchange under TSX: WILD. The company also provides disability accommodation during recruitment and selection.

Benefits

• Benefits include medical, dental, and vision coverage, professional growth and development, and a supportive work environment, with the employer describing the package as competitive.

The role's published salary range, hybrid arrangement, and two listed city options remain the clearest employment terms.