Marketing Manager, USA

Intrepid Travel; Seattle (WA); Hybrid; USD 95,000 - 115,000; Full time

Benefits offered by this job

Flexible work arrangements

Intrepid travel benefits

Parental leave and generous leave

Job summary

Intrepid Travel is seeking a Marketing Manager, USA, to shape and execute the marketing strategy for the US market from Seattle. The role oversees multimillion-dollar budgets, drives brand awareness and growth, and collaborates with global teams to bring international campaigns to life locally.

You will lead multi-channel campaigns, work in a hybrid office setup in downtown Seattle, and travel domestically/internationally as needed.

Qualifications

• 10+ years in travel, brand and marketing leadership.
• Experience managing multi-channel campaigns and budgets.
• Ability to translate global strategies to the US market.

Responsibilities

• Lead and execute Intrepid’s US marketing strategy.
• Drive brand awareness, consideration, and sales in the US.
• Collaborate with global teams to localize strategies.

Skills

Marketing leadership

Strategic planning

Budget management

Cross-functional collaboration

AI/analytics usage

US market knowledge

Stakeholder communication

Agency relationships

Performance marketing

Growth mindset

Tools

CRM/Marketing automation tools

Job description

At Intrepid Travel we exist to inspire, create, share and lead the best travel experiences ever – for both people and the planet. We've been creating positive change through the joy of travel since 1989, and we’re proud to be a certified B Corp with 1000s of experiences in over 100 countries.

We’re looking for a bold, strategic leader to help shape the future of Intrepid’s marketing in the United States. As the Marketing Manager, USA , you’ll inspire both customers and teams through strong strategy, sharp insights into the local market, and a passion for travel.

This role will lead and drive the execution of Intrepid’s marketing strategy in the US, maximizing brand awareness and consideration, driving sales, leads and growth, and growing our community of US travelers. As our local operations continue to grow rapidly across the US, the role will bring a strong understanding of B2C and/or B2C2C marketing, with highly valued travel experience.

You will develop innovative marketing solutions to grow US sales and our customer base, leading go-to-market strategy, multi-channel campaigns, budget management, direct sales, brand activations and partnerships. The role is highly collaborative and will work closely with the EMEA, APAC and global teams to bring global strategies to life in the US market.

As part of a diverse and talented marketing team, you will oversee multimillion-dollar budgets and represent the US across global marketing initiatives. You will connect company-wide objectives with local market opportunities, delivering measurable results against KPIs, revenue targets, and passenger growth goals.

The role combines strategic thinking with hands-on execution, using data, insights, and analysis to inform decisions and turn opportunities into action. You will bring strong storytelling and communication skills, building meaningful connections with customers and partners while contributing to a collaborative, high-performing team and the continued growth of the Intrepid brand in the US.

This is a full-time, permanent role based in Seattle, with a hybrid work schedule. You will be required to work from our downtown Seattle office a minimum of three days per week. This role may require domestic and international travel.

The salary range for this role is USD $95,000–$115,000 per year, depending on experience and skills. In addition to competitive pay, we offer great benefits and some amazing perks because we believe in supporting our people both at work and beyond.

Some of the experience you’ll bring with you may include:

• 10+ years of experience in travel, brand and marketing, including advertising, agency or related experience, preferably within a global organization.
• Strong commercial acumen, with experience managing budgets, profitability, ROI, campaign performance and reporting.
• Broad marketing experience across disciplines including brand, digital, experiential, partnerships, collaborations, media and traditional and non-traditional channels, with a track record of delivering measurable results.
• Innovative and curious, with a strong understanding of culture, consumer trends and insights, and a growth-focused mindset.
• Experience leveraging AI, analytics, consumer insights and emerging technologies to improve marketing effectiveness and identify opportunities for growth.
• Experience partnering with USA and regional teams (NAM, EMEA and ANZ) to translate global strategies into locally relevant plans, balancing global direction with regional empowerment.
• Experience developing clear ways of working, governance and decision-making frameworks that enable speed, alignment and accountability across global and regional teams.
• Strong critical-thinking, problem-solving and decision-making skills.
• Excellent communication skills, including verbal, written and active listening, with experience influencing and presenting to senior leadership.
• Experience managing agency relationships, media buying, partnerships and sizeable marketing budgets.
• Thorough understanding of US market dynamics.

Please note

• We recognise that AI use in applications is becoming more common. We review applications carefully, so if you choose to use AI, please do so thoughtfully and include something personal - it really makes a difference.
• AI does not make hiring decisions. AI tools may be used to support certain parts of our recruitment process, helping us work efficiently and consistently. Every application is reviewed by a member of our Talent team, and all hiring decisions are made by people.
• Due to the volume of applications we receive, we may not be able to provide individual feedback to every applicant.
• We also reserve the right to close this advert earlier if we receive a high volume of applications.

Our people reflect the diversity of our customers and the communities we visit:

Intrepid is made up of 71 nationalities in over 30 countries, and we recognise that diversity makes us a stronger business. We support a culture where people can be themselves and encourage applications from people of all backgrounds. Including First Nations People, LGBTQI+ people, those living with a disability, or from disadvantaged backgrounds, and all people from different ethnicities, races, and religions.

Rewarding and developing our people is important to us, some of our work perks include:

• Flexible work arrangements, work-from-home and the ability to 'work from anywhere' 4 weeks a year
• A free Intrepid trip every year, plus generous discounts for families, and close friends
• 5 extra days of leave a year for use on Intrepid trips
• A minimum of 10 weeks paid parental leave for all parents, and other additional leave provisions.
• Access to e-learning platforms, professional development and mentor programs
• 20 hours of volunteer leave every year to use on causes most important to you
• Employee Assistance Program, a 24/7 service that offers counselling for you and your family

We are Real. Together. Ambitious. Impactful.

These are our values and to us they're more than just words, they are the pillars of our success and every day it's our people and the work they do that bring them to life.