Marketing Manager, USA

Cercli; New York (NY); Híbrido; USD 120.000 - 170.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

ESOP

Unlimited paid leave

Hybrid work model

Descripción de la vacante

Cercli, the AI-native HR platform based in New York, is seeking a Marketing Manager to own US marketing strategy from positioning to launch. You will craft compelling narratives, lead campaigns, events, content, and sales enablement, collaborating with Product, Sales and Success teams to drive adoption and revenue.

This hands-on role requires creative thinking, strong execution, and a track record in B2B SaaS marketing. Hybrid NYC-based role.

Formación

• 5+ years of B2B SaaS marketing experience.
• Strong product instincts and storytelling abilities.
• Exceptional positioning and messaging skills.
• Proven end-to-end execution of SaaS marketing initiatives.
• Hands-on event marketing experience in the US.
• Excellent project management across multiple workstreams.
• Strong storytelling and content creation skills.
• Technical fluency with AI marketing tools and automation.
• Strong customer/market instincts and competitive insight.
• Startup experience with ambiguity and resourcefulness.
• Cross-functional collaboration and stakeholder influence.
• Ownership and accountability with proactive problem-solving.

Responsabilidades

• Own Brand Positioning and Messaging for Cercli in the US market.
• Lead Campaigns and Product Launches with integrated channels.
• Plan and Run US-based events, sponsorships and roundtables.
• Create compelling content across website, blog, email, social and paid media.
• Drive projects end-to-end from idea to execution with clear timelines.
• Coordinate with Sales and Customer Success for effective enablement.
• Build an AI-native marketing function using cutting-edge tools.

Conocimientos

B2B marketing

Product storytelling

Positioning & messaging

End-to-end execution

Event marketing

Project management

Content creation

AI marketing tools

Cross-functional collaboration

Ownership mindset

Descripción del empleo

Cercli is the AI-native people platform for recruiting and HR. We empower businesses to hire faster, manage their entire team in one place, and leverage AI coworkers to handle routine tasks. Our recruiting platform integrates AI recruiting agents with an AI-native Applicant Tracking System (ATS), streamlining the entire hiring process from sourcing and screening to candidate management and offer generation. Founded in 2023 by Akeed Azmi and David Reche, Cercli has secured $16M in Series A funding, led by Picus Capital, with participation from Y Combinator, Afore Capital, Cotu Ventures, and prominent angel investors.

Why Cercli

The shift from on-premise to cloud computing revolutionized HR technology, but many existing systems have become legacy platforms—lacking context on how people truly work and featuring outdated interfaces. AI presents a unique opportunity to rebuild the system of record from the ground up. Cercli is at the forefront of this transformation, offering an AI-native HR platform that provides a living graph of your organization and its people. Our AI coworkers enhance the capabilities of people teams across the entire employee lifecycle, from hiring to payroll.

About the Role

We are seeking an ambitious Marketing Manager to spearhead Cercli’s US marketing strategy. This role requires a blend of product marketing expertise, creative storytelling, and strong execution to differentiate our product and drive adoption and revenue. You will own the end-to-end marketing function, encompassing positioning, go-to-market strategy, product launches, content creation, campaign management, events, and sales enablement. Collaborating closely with Product, Sales, and other departments, you will translate customer and market insights into impactful marketing initiatives. This is a hands‑on position for a strategic, creative marketer who challenges conventional thinking, brings innovative ideas to life, and drives projects from conception to measurable results.

What You'll Do

• Own Brand Positioning and Messaging: Develop and refine differentiated positioning and messaging that establishes Cercli’s unique presence in the US market. Translate complex product capabilities and AI functionalities into clear, compelling value propositions. Leverage customer, competitor, and market insights to enhance marketing strategies.
• Lead Campaigns and Product Launches: Plan and execute comprehensive go-to-market strategies for new products, features, and updates. Develop creative concepts and integrated campaigns across various marketing channels. Partner with Sales, Product, and cross‑functional teams to ensure alignment on messaging, timelines, and execution. Measure campaign performance and drive continuous improvement.
• Plan and Run Events: Strategize and manage US‑based events and trade shows, including conferences, sponsorships, and executive roundtables, with a clear focus on generating measurable pipeline.
• Create Compelling Content and Storytelling: Drive content strategy across the website, blog, email, social media, and paid channels. Develop impactful customer stories, case studies, sales decks, and competitive collateral. Experiment with creative formats while maintaining a distinctive and consistent brand voice.
• Drive Projects from Idea to Execution: Manage priorities, timelines, stakeholders, and multiple initiatives effectively. Transform ambiguity into clear action plans, resolve roadblocks, and deliver high‑quality work on schedule. Coordinate with agencies, content creators, and freelancers, establishing efficient and repeatable processes.
• Partner with Sales and Customer Success: Equip customer‑facing teams with effective messaging, collateral, and competitive insights. Utilize customer feedback and buying insights to sharpen positioning and support the buyer journey.
• Build an AI‑Native Marketing Function: Utilize cutting‑edge AI tools, agents, and automation to accelerate analysis, planning, content creation, and campaign execution. Experiment with new workflows to enhance quality, efficiency, and scale.

What We’re Looking For

• 5+ years of B2B SaaS marketing experience, with a proven track record in developing and executing go‑to‑market initiatives.
• A creative marketer with strong product instincts, capable of transforming product features into compelling narratives, devising original campaign ideas, and making technical products resonate with customers.
• Exceptional positioning and messaging skills, with the ability to differentiate products, understand customer needs, and build a persuasive narrative.
• Proven end‑to‑end execution capabilities, having managed SaaS products, features, or marketing initiatives from strategy through launch, delivery, and performance measurement.
• Hands‑on experience in event marketing, including planning and executing B2B events, trade shows, or field marketing activities in the US that generated measurable pipeline.
• Excellent project management skills, with the ability to manage multiple workstreams, coordinate cross‑functional teams, handle dependencies, and deliver high‑quality work consistently and with minimal guidance.
• Exceptional storytelling and content creation skills, with the ability to simplify complex concepts, write compelling copy, and adapt communication for diverse audiences and channels.
• Strong customer and market instincts, comfortable with research, understanding buying behavior, evaluating competitors, and translating insights into actionable decisions.
• Technical and AI fluency, with an aptitude for understanding product mechanics, communicating technical concepts clearly, and actively using and building AI marketing tools and automation.
• Startup experience, demonstrating comfort with ambiguity, resourcefulness, adaptability to changing priorities, and the ability to build processes from scratch.
• Strong cross‑functional collaboration skills, with the ability to influence stakeholders, communicate effectively, and unite teams around shared objectives.
• A high degree of ownership and accountability, taking initiative, making decisions, anticipating challenges, and following through without constant supervision.

How You’ll Work

At Cercli, we value individuals who demonstrate ownership, act with urgency, and are deeply committed to the quality and impact of their work. We are looking for someone who is:

• Creative and Curious: You question conventional approaches, explore new ideas, and seek innovative solutions for communication and problem‑solving.
• High Ownership, Low Ego: You take responsibility for outcomes, embrace feedback, remain humble, acknowledge the contributions of others, and prioritize team success.
• Action‑Oriented: You translate ideas into execution, make timely decisions with available information, and learn through shipping and iteration.
• Collaborative and Empathetic: You communicate openly, assume positive intent, challenge respectfully, and foster a sense of inclusion.
• Thoughtful About Priorities: You balance creative ambition with commercial impact, focusing on the most critical tasks.
• Always Improving: You actively seek opportunities to enhance processes, leverage AI effectively, and elevate the standard of your work and that of the team.
• Competitive salary commensurate with experience and impact.
• Employee Stock Options (ESOP) to share in the value you help create.
• Unlimited paid leave, offering flexibility to take time off when needed.
• Hybrid working model based in New York City, blending in‑person collaboration with flexibility.

Why Join Us?

This is a unique opportunity to shape the brand identity of a rapidly growing AI‑native SaaS company. You will have significant ownership over how our products are positioned, launched, and adopted. Working closely with leadership and cross‑functional teams, you will have the autonomy to build and refine our operational processes, seeing a direct correlation between your contributions and business outcomes. If you thrive on combining strategic thinking with hands‑on execution, excel in fast‑paced environments, and are passionate about building something meaningful, we encourage you to apply.

Job details

Job type

Full time

Hybrid

Location

New York, NY, USA

Department

Marketing