Marketing Manager (Trade Shows & Events)

Pave Talent; California (MO); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Comprehensive benefits from Day 1

Job summary

A marketing consulting firm is seeking a Strategic Events Marketing Manager to lead the West Coast marketing strategy. You will manage large event programs with significant budgets and collaborate with global teams to drive revenue growth. The ideal candidate has 3+ years of B2B marketing experience, especially in events, and a bachelor’s degree in a related field. This role offers a competitive salary, hybrid work options, and opportunities to engage in impactful marketing initiatives.

Qualifications

• 3+ years of B2B marketing experience with strong events/trade show focus.
• Proven track record managing large-scale events and measuring marketing ROI.
• Will travel 30-40% primarily on the West Coast.

Responsibilities

• Lead comprehensive event marketing strategy for West Coast territory.
• Plan and execute 30+ trade shows and conferences annually.
• Manage and mentor East Coast event marketing specialists.

Skills

B2B marketing experience

Event management

Analytical thinking

Creative problem-solving

Cross-functional teamwork

Education

Bachelor's degree in Life Sciences or Marketing

Job description

Why This Role Matters

As Strategic Events Marketing Manager, you'll own the West Coast marketing strategy for a company that partners with industry leaders like Pfizer, Novartis, and Johnson & Johnson. You'll build and execute event programs that directly drive revenue growth while managing a team and collaborating with global marketing leadership to scale operations across multiple markets.

Your Strategic Impact:

• Lead comprehensive event marketing strategy for West Coast territory, managing $500K+ annual event budgets with direct ROI accountability
• Plan and execute 30+ trade shows, conferences, and customer events annually - from logistics to post-event analysis and lead conversion
• Build data-driven marketing programs that demonstrate clear ROI and business impact for executive leadership
• Manage and mentor East Coast event marketing specialists, creating scalable processes and best practices
• Collaborate with global marketing team in Asia on brand consistency and campaign alignment across time zones
• Develop customer insights through market research, competitor analysis, and direct customer engagement at events
• Partner with sales teams to create integrated campaigns that support pipeline development and customer acquisition
• Drive digital marketing integration including social media, webinars, and content marketing to amplify event impact

What You Bring:

Required:

• 3+ years of B2B marketing experience with strong events/trade show focus (biotech/pharma preferred)
• Bachelor's degree in Life Sciences, Marketing, or related field
• Proven track record managing large-scale events and measuring marketing ROI
• Experience leading cross-functional teams and managing external vendors/partners
• Willingness to travel 30-40% (primarily West Coast with occasional national events)

The Opportunity:

• Competitive base salary ($90K-$120K) plus performance bonuses tied to event ROI and lead generation metrics.
• Comprehensive benefits from Day 1, plus additional sales incentive opportunities when your events directly contribute to deals. You'll join during an exciting growth phase with significant budget increases and expansion opportunities as the company scales globally.

Culture & Team:

Join a close-knit marketing team that values analytical thinking and creative problem-solving. The company empowers employees to take ownership of major initiatives while providing global resources and support. You'll work directly with world-class scientists and business leaders who are passionate about advancing life-saving treatments.

Work Style:

Hybrid flexibility with 1-2 days in office as needed for planning and collaboration. During event seasons, expect exciting travel opportunities to industry conferences and customer sites across the West Coast and beyond.

Ready to make your mark in life sciences marketing? Apply via LinkedIn and Pave Talent will contact qualified candidates within 24 hours.

Confidential search - your application is fully private. Apply now to learn about this high-impact marketing opportunity!