Marketing Manager - Title Insurance

Essent Guaranty, Inc.; Radnor (Delaware County); Presencial; USD 85 000 - 120 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Paid time off

Medical benefits

Dental benefits

Vision benefits

401(k)

Disability benefits

Resumo da oferta

Essent Group Ltd. in Radnor, PA is seeking a Title Marketing Manager to lead marketing initiatives for title products and brands. You will drive targeted strategies, manage daily marketing assets, and cultivate lender and agency relationships.

As the primary marketing point person, you will collaborate with the Senior Marketing Analyst to maintain core metrics and reporting while contributing to a growing library of marketing resources. A background in title insurance is highly valued.

Qualificações

• Bachelor’s degree in Marketing, Communications, Public Relations or Business Administration preferred, or equivalent work experience.
• Five plus (5+) years of experience in Marketing and Communications with hands-on marketing project management experience and workflow.
• Candidates with a background in title insurance who are interested in expanding their skills into marketing and business development are encouraged to apply.
• Strong foundation in digital, direct, and content marketing principles with ability to evaluate creative work and guide adjustments for maximum brand impact.
• Hands-on experience in data-driven campaign management, project execution, quality control, testing, and performance reporting.
• Proficiency with CMS, email marketing, and CRM platforms (such as SugarCRM and NetSuite), as well as standard business suites (Microsoft Excel, Word, and PowerPoint).
• Exceptional written and verbal communication skills with a track record of acting as a credible advisor for internal stakeholders, clients, and industry influencers.
• Ability to manage a wide range of projects from strategy to hands-on campaign execution.
• Results-driven with a track record of meeting marketing metrics.
• Prior experience within mortgage lending, title, real estate, or financial services is preferred.

Responsabilidades

• Manage day-to-day core marketing activities in collaboration with title marketing SMEs across digital, analytics, marketing communications and training.
• Develop and revise title marketing direction based on business needs, competition, and market conditions.
• Lead digital marketing awareness and conversion strategies aligning with business development and marketing peers.
• Analyze customer segment behaviors and generate actionable insights for awareness and service expectations.
• Support the content library with marketing resources and dashboards for reporting.

Conhecimentos

Marketing strategy

Campaign management

Digital marketing

Content marketing

Analytics

Formação académica

Bachelor’s degree in Marketing, Communications, Public Relations or Business Administration

Ferramentas

SugarCRM

NetSuite

CMS

Microsoft Excel

PowerPoint

Descrição da oferta de emprego

Essent Group Ltd. (NYSE: ESNT) is a Bermuda-based holding company (collectively with its subsidiaries, 'Essent') which serves the housing finance industry by offering private mortgage insurance, reinsurance, risk management products and title insurance and settlement services to mortgage lenders, borrowers, and investors to support homeownership. We are focused on managing risk and dedicated to serving as a strong and fair counterparty. As a company, we bring strong private capital and a commitment to risk management to the mortgage insurance industry.

Title: Title Marketing Manager

Location: Radnor, PA (Fully on-site)

Candidates with a background in title insurance who are interested in expanding their skills into marketing and business development are encouraged to apply. The ideal candidate will bring industry knowledge, relationship-building abilities, and a willingness to learn the marketing aspects of the role.

As the primary marketing point person for the Title business, this individual contributor drives marketing initiatives that position Essent’s title products, programs, and brands in relevant and engaging ways. This role is responsible for developing and executing targeted marketing strategies, managing day-to-day channel assets, and cultivating key management relationships across lender and agency services. Additionally, in partnership with the Senior Marketing Analyst, they will maintain and contribute to the team's core marketing metrics and reporting package.

As a dynamic and resourceful professional, we will rely on you to perform the following duties:

• Manage day-to-day core marketing related to partner with the title leveraging marketing SME peers across digital, analytics, marketing communications and training (ex., technology, agency relationships, communication channels, etc.).
• Contribute marketing recommendations for the creation of, updates to as well as revisions and enhancements to all title marketing related direction based on Business Development needs, competitive activity, market conditions, business updates and martech stack enhancements.
• Manage the development and execution of digital marketing awareness and conversion strategies that support growth with all customer segments in alignment with the business development team and in close collaboration your digital peers within marketing.
• Evaluate and understand behaviors and trends of key customer segments and garner insights that are actionable. Collaborate with Business Development & Operations to develop awareness strategies, glean service level expectations and in conjunction with the Manager, Content Marketing produce and cultivate a growing library of value added marketing resources.
• Assist in the management of social media governance framework and sales enablement strategy, including content development, monitoring, escalation, and maintenance procedures.
• Partner with marketing analytics departmental resources to develop a dashboard of key metrics. Standardize for inclusion into Marketing Reporting Package weekly, monthly, quarterly and/or yearly reporting to meaningfully interpret marketing engagement results and implications aligned to industry benchmarks.
• Perform other duties as assigned by management.

Minimum Education & Experience Requirements :

• Bachelor’s degree in Marketing, Communications, Public Relations or Business Administration preferred, or equivalent work experience.
• Five plus (5+) years of experience in Marketing and Communications with hands-on marketing project management experience and workflow.
• Candidates with a background in title insurance who are interested in expanding their skills into marketing and business development are encouraged to apply.
• Strong foundation in digital, direct, and content marketing principles, with a proven ability to evaluate creative work and guide adjustments for maximum brand impact.
• Hands-on experience in data-driven campaign management, project execution, quality control (Q/C), testing (including A/B testing), and performance reporting.
• Proficiency with CMS, email marketing, and CRM platforms (such as SugarCRM and NetSuite), as well as standard business suites (Microsoft Excel, Word, and PowerPoint).
• Exceptional written and verbal communication skills, with a track record of acting as a credible advisor and collaborator for internal stakeholders, clients, and key industry influencers.
• Ability to manage a wide range of projects, seamlessly shifting from high-level strategy and process definition to hands-on campaign execution.
• Results-driven professional with a demonstrated track record of setting, tracking, and achieving ambitious marketing metrics.
• Prior experience within mortgage lending, title, real estate, or broader financial services institutions is highly preferred.

Our commitment to your success is enhanced by our competitive salary and comprehensive benefits package including paid time off, medical, dental, vision, 401(k) and disability benefits. We work to maintain a positive environment for our employees, where people can learn and grow with the company. Essent is an Equal Opportunity Employer.