Marketing Manager, Technology Solutions

General Dynamics Information Technology, Inc.; Falls Church (VA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

General Dynamics Information Technology, Inc. seeks a dynamic Marketing lead for Technology Capabilities and Solutions to shape go-to-market strategies and high-impact campaigns highlighting AI, cyber, mission software and quantum capabilities.

This hybrid Falls Church role collaborates with sector teams, vendors and partners to position GDIT at the forefront of technology, driving measurable growth and brand differentiation.

Qualifications

• Bachelor’s degree required.
• 8+ years of marketing, communications, brand management, and/or public relations-related experience.
• Experience in B2B/B2G technology marketing and campaigns.

Responsibilities

• Develop go-to-market strategies and high-impact campaigns.
• Oversee end-to-end development, execution and measurement of marketing programs.
• Collaborate with sector teams, SMEs, stakeholders and partners to amplify technology offerings.
• Monitor campaign performance and optimize initiatives.
• Drive cross-functional alignment across a matrixed organization.

Skills

Strategic thinking

Leadership

Business acumen

Team collaboration

Strong writing

Education

Bachelor's degree

Job description

We are seeking a dynamic, strategic marketing professional to join our growing corporate marketing team. As the Marketing lead for GDIT Technology Capabilities and Solutions, you will play a pivotal role in shaping and advancing our marketing efforts in support of our strategic growth goals. We need a leader who will develop go-to-market strategies and high-impact campaigns that position GDIT’s differentiated AI, cyber, mission software and quantum capabilities, as well as emerging technologies across our portfolio. In this role, this leader will oversee the end-to-end development, execution and measurement of integrated marketing programs that position GDIT at the forefront of these technology areas.

Collaboration will be essential to success as this role will work closely with our sector marketing teams (Defense, Federal Civilian, Health, Intelligence and Homeland Security), subject matter experts, stakeholders across the Technology organization and internal communications. Together, we will craft innovative, best-in-class marketing initiatives that amplify the value of GDIT's technology expertise and solutions. This role will also work collaboratively with GDIT partners and leading commercial technology companies to support go-to-market campaigns.

** This position requires Hybrid to Falls Church, Virginia office 3 days per week

HOW YOU WILL MAKE AN IMPACT:

Some of the things you will be doing…

• Building consultative relationships with subject matter experts, CTO/business development/growth teams, operational leaders, and GDIT’s broader technology ecosystem.
• Developing strategies to effectively market GDIT’s technology offerings, including creating engagement plans that align with business opportunities and enterprise goals.
• Consulting with external marketing vendors, media partners, and agency teams to deliver compelling marketing campaigns and outreach programs.
• Collaborating closely with key stakeholders to shape high-impact marketing activities such as customer-facing workshops, editorial articles, webinars, events, sponsorships, advertising, and more.
• Monitoring campaign performance and success metrics, providing timely updates to stakeholders while identifying areas for optimization and improvement.
• Proactively identifying opportunities to integrate GDIT’s technology expertise into marketing campaigns across our business verticals to strengthen brand differentiation.
• Working effectively within a large, matrixed organization—ensuring alignment and collaboration across multiple teams and levels of leadership.

Who you are....

• Strategic thinker who can synthesize information from various sources to create an actionable point of view. Ability to translate strategic plans into actionable execution.
• Energy and creativity. Energy and enthusiasm are your hallmarks. You are a self-starter and can juggle multiple priorities.
• A leader. Ability to influence, lead and coach across functional teams, a champion for new ideas and concepts. Proven ability to build relationships and influence decision making at senior levels.
• Business savvy. You understand how to connect marketing action to business outcomes. You understand how to strategically manage and invest budget.
• Team Player. Strong team player with a track record of cross-functional collaboration.
• Experienced in Business-to-Business/ Business-to-Government Marketing/Technology Marketing, as well as creative problem-solving and negotiation skills.
• Expertise. You have experience with alliance partner marketing and executing campaigns in the technology sector.

WHAT YOU’LL NEED TO SUCCEED

Bring your initiative and drive for innovation to GDIT. The Marketing Manager, Technology Solutions must have:

• Education: Bachelor's degree required
• Experience: 8+ years of combined marketing, corporate communications, brand management, and/or public relations agency experience with a Bachelor's degree (6+ years experience with Master's degree)
• Technical skills:
  • Knowledge of US Federal Government IT industry services, systems, and products marketplace and related media.
  • Experience in cross-channel marketing communications (PR, events, digital and social media)
  • Strong and highly effective writing and public speaking skills and interpersonal communication skills.
  • Writing samples available upon request

● Location: Hybrid to Falls Church, Virginia with an expectation of working in office three (3) days per week

Why join the team?

• Join an award winning marketing team
• Collaborate with leading technology brands
• Lead high-impact and creative marketing programs
• Autonomy to execute creative marketing initiatives
• Opportunity for career growth and potential management responsibilities
• Flexible working arrangements
• The ability to influence major initiatives

GDIT IS YOUR PLACE

At GDIT, the mission is our purpose, and our people are at the center of everything we do.

• Growth: AI-powered career tool that identifies career steps and learning opportunities
• Support: An internal mobility team focused on helping you achieve your career goals
• Rewards: Comprehensive benefits and wellness packages, 401K with company match, and competitive pay and paid time off
• Flexibility: Full-flex work week to own your priorities at work and at home

● Community: Award-winning culture of innovation and a military-friendly workplace

OWN YOUR OPPORTUNITY

Explore a career at GDIT and you’ll find endless opportunities to grow alongside colleagues who share your sense of ownership and pride in the meaningful work we do.

#GDITPriority