Marketing Manager - Tech Security B2B Growth

Astrophysics Inc.; Northern (KY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Excellent medical, dental and vision

401K plan with 4% employer match

11 paid holidays, 10 PTO days

Free donuts on Fridays, company lunche

Job summary

Astrophysics Inc. is seeking a Marketing Manager to lead the Marketing Department and partner with the executive team to advance key campaigns. This hands-on role directs campaigns, events, and materials, ensuring timely delivery and consistent branding across channels.

You will oversee digital marketing, content, and lead generation, coordinate trade shows, websites, and vendor partners while tracking KPIs and budget. Travel up to 25% is required.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• 5+ years of marketing experience; B2B, industrial, technology, or security industry preferred.
• Hands-on digital marketing experience: Google Ads, SEO, GEO, email, and website content.
• Experience managing campaigns, content, and brand initiatives across multiple channels.

Responsibilities

• Collaborate with the executive team and other departments to establish marketing priorities and support company marketing initiatives.
• Manage marketing campaigns across digital, email, social media, print, and other channels, including timelines, deliverables, and performance tracking.
• Plan and manage the company’s participation in trade shows, road shows, dealer meetings, and other industry events, including booth coordination, marketing materials, demo units, shipping, vendors, deadlines, and other event-related requirements.
• Oversee day-to-day digital marketing activities, including Google Ads, SEO, GEO, email marketing, social media, and lead generation; review performance and make adjustments to improve results.
• Manage the creation, review, and updating of marketing and sales materials, including brochures, presentations, advertisements, newsletters, press releases, and other communications; coordinate with internal teams to ensure information is accurate and current.
• Coordinate marketing content and projects, including video production, working with internal marketing resources, vendors, and other partners as needed.
• Manage website content and updates, including product information, press releases, company news, and other content, working with internal resources, technical writers, or outside partners as needed.
• Research industry trends, customer needs, competitor activity, and market information to identify opportunities and support marketing decisions.
• Maintain and strengthen the company’s brand presence across websites, marketing materials, communications, events, and other channels to ensure consistent messaging and presentation.
• Manage relationships with marketing vendors, agencies, publications, dealers, and other external partners to support marketing projects, communications, and events.
• Provide day-to-day directions and support to marketing personnel by prioritizing assignments, monitoring progress, reviewing work, and following up on deadlines and deliverables.
• Monitor marketing activities, campaign results, KPIs, and expenditures; maintain the marketing calendar and assist with managing the marketing budget and reporting results to management.
• Comply at all times with Astrophysics’ security policy including protecting confidential information, reporting any actions that conflict with that policy and informing management of any unusual activity or behavior.

Skills

Digital marketing

Campaign management

Content creation

Project management

Communication skills

Travel up to 25%

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Tools

Google Ads

SEO

CMS

Email marketing tools

Job description

Astrophysics Inc. is seeking a Marketing Manager to lead the Marketing Department and partner with the executive team to advance key campaigns. This hands-on role directs campaigns, events, and materials, ensuring timely delivery and consistent branding across channels.

You will oversee digital marketing, content, and lead generation, coordinate trade shows, websites, and vendor partners while tracking KPIs and budget. Travel up to 25% is required.