Marketing Manager, Sports Programming

EverPass Media, LLC; Chicago (IL); Hybrid; USD 90,000 - 100,000; Full time

Job summary

A dynamic media platform is seeking a Marketing Manager for Sports Programming to lead marketing initiatives tied to premium sports packages. This role involves campaign planning, cross-channel execution, and collaboration with various teams to drive engagement and subscription growth. The ideal candidate will have a strong background in marketing, particularly within the sports media ecosystem, and be comfortable in a fast-paced environment.

Benefits

Competitive Compensation

Medical, Dental, Vision Insurance

Professional Development Programs

Unlimited PTO

401k Match

Qualifications

• 5+ years of experience in marketing, content programming, or campaign management.
• Proven ability to manage content calendars and lead multi-channel campaigns.

Responsibilities

• Lead the Weekly Sports Programming Calendar and prioritize live events.
• Develop marketing strategies for key sports moments across various channels.

Skills

Marketing

Content Programming

Campaign Management

Data-Driven Decision Making

Education

Bachelor's Degree

Tools

HubSpot

Salesforce

Pendo

Job description

EverPass Media is redefining the role of TVs in businesses by blending exclusive top-tier sports and entertainment with unmatched marketing innovation. With a focus on premium content like NFL Sunday Ticket, smart promotions, and seamless partnerships, we offer a cloud-based platform that combines ease of use with advanced functionality and reliability. We're empowering business owners to control their content like never before, ensuring their screens—and websites—are more than just platforms; they’re key to engaging, informing, and converting customers to drive business results.

We’re looking for a strategic and highly organized Marketing Manager, Sports Programming to lead the planning, prioritization, and execution of marketing initiatives tied to EverPass’ premium sports packages. You’ll manage the centralized sports marketing calendar and guide how we spotlight key content across our platform, digital channels, and customer communications—ensuring the right events receive the right focus to drive tune-in, engagement, and subscription growth.

In this role, you’ll define and lead campaign planning for high-impact sports moments, partnering closely with the Growth team to align on broader marketing efforts. You’ll also take ownership of sales enablement materials and tune-in messaging—tailoring assets to resonate across key business verticals.

You’ll work closely with Product to shape in-platform prioritization through notifications, scheduled messaging, and UI content highlights. This includes providing ongoing programming and guidance across metadata tagging and content prioritization logic to ensure a seamless viewer experience.

This is a high-impact role for someone who thrives at the intersection of content strategy, campaign execution, and data-informed decision-making in a fast-paced, sports-centric environment.

What You’ll Work On

• Lead the Weekly Sports Programming Calendar: Own centralized planning and prioritization of live events for promotion across EverPass platforms and marketing channels.
• Campaign Planning & Prioritization: Develop marketing strategies that elevate key sports moments across homepage placements, email, in-app messaging, and paid media.
• In-Platform Experience: Collaborate with Product to guide in-platform programming prioritization, metadata/tagging strategies, and event highlights.
• Cross-Channel Execution: Partner with creative team to build tune-in campaigns that drive viewership and tie back to acquisition & retention goals.
• Sales Enablement: Own and evolve sales tools tied to premium sports packages—ensuring messaging and materials are clear, effective, and adapted by vertical.
• Tailored Messaging by Vertical: Adjust campaign strategies and content for specific commercial segments to maximize resonance and relevance.
• Performance Measurement: Define and report on key success metrics—including campaign engagement rates, subscription uptick tied to promotions, and in-platform click-throughs.
• Cross-Functional Collaboration: Act as a key liaison between Marketing, Product, Sales, and Customer Success to ensure coordinated and impactful execution.

What We’re Looking For

• 5+ years of experience in marketing, content programming, or campaign management—ideally in sports, sports media, streaming, or entertainment.
• A strong passion for and understanding of live sports and the broader sports media ecosystem.
• Proven ability to manage content calendars and lead multi-channel campaigns tied to live events.
• Experience developing sales enablement materials and tailoring messaging by business vertical.
• Familiarity with streaming scheduling, metadata tagging, and content prioritization frameworks.
• Strong cross-functional skills, particularly in working with Product and Growth teams.
• Data-driven with experience reporting on engagement, conversion, and tune-in performance.
• Comfortable navigating a fast-paced, startup environment with shifting priorities.
• Proficiency in platforms like HubSpot, Salesforce, Pendo, and project management tools.

Expected Compensation:The anticipated base salary range for a new hire into this position is $90,000 - $100,000.In compliance with local law, the range above reflects the current hiring range for this position. EverPass takes into consideration the qualifications, skills, and experience of the candidate, expected quality and quantity of work, and internal pay alignment when determining the salary level for potential new employees. EverPass expects to hire for this position at the mid-range salary, with the possibility of considering a higher salary only in rare cases when EverPass determines an external candidate possesses exceptional qualifications significantly exceeding the job requirements.

About Us:

EverPass Media is a comprehensive media platform dedicated to commercial businesses, that aggregates, distributes and enables streaming of live sports and entertainment content, and offers a wide array of consumer engagement and performance marketing tools for bars, restaurants, hotels and other commercial venues. Launched initially as the exclusive distributor of NFL Sunday Ticket to commercial establishments in the United States, EverPass partners with rightsholders, distribution partners and business owners to unlock greater access to premium live events and drive business growth. EverPass was founded in 2023 in partnership with RedBird Capital Partners and 32 Equity, the strategic investment arm of the National Football League. TKO Group Holdings, parent company of UFC and WWE, joined as an investor in 2024.

Benefits and Perks:

• Competitive Compensation
• Medical, dental, vision, life, and short-term disability insurance
• Professional Development Programs
• Access to senior management and mentoring opportunities
• Employee Recognition Program
• Unlimited PTO
• Mental Health and Recharge Days
• 401k Match
• Pre-tax Transportation
• Employee Assistance Program
• Type of work: Hybrid
• Virtual Social Events including: Team Wins and Highlights from the Month, Cultural and Diversity Spotlights, and Happy Hours

This is a chance for you to join a challenging and inspiring environment where you will have the possibility to make a daily impact. Every day you will work alongside helpful and down-to-earth colleagues who are dedicated and ambitious. Together we create an innovative environment that drives EverPass forward. If you are the right person for the role you will be part of a fantastic journey in a dynamic, high-growth business.

We look forward to your application.

EverPass is an equal opportunity workplace and an affirmative-action employer.

We are always committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Discrimination is not welcome on the basis of any other status protected by the laws or regulations in the locations where we work.

Create a Job Alert

Interested in building your career at EverPass Media? Get future opportunities sent straight to your email.

Apply for this job

*

First Name *

Last Name *

Email *

Phone *

Location (City)

Resume/CV *

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Education

School Select...

Degree Select...

Select...

Select...

Start date year

End date month Select...

End date year

LinkedIn Profile *

Website

Are you legally authorized to work in the United States? * Select...

What makes you the ideal candidate for this position? *

This position is located at one of our 3 office locations. Are you available to be in person at our Chicago, IL; Greenwich, CT; or Denver, CO office a minimum of 3 times per week? * Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in EverPass Media’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305

Page 1 of 1

OMB Control Number 1250-0005

Expires 04/30/2026

Voluntary Self-Identification of Disability

Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026
Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

• Alcohol or other substance use disorder (not currently using drugs illegally)
• Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
• Blind or low vision
• Cancer (past or present)
• Cardiovascular or heart disease
• Celiac disease
• Cerebral palsy
• Deaf or serious difficulty hearing
• Diabetes
• Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
• Epilepsy or other seizure disorder
• Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
• Intellectual or developmental disability
• Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
• Missing limbs or partially missing limbs
• Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
• Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
• Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
• Partial or complete paralysis (any cause)
• Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
• Short stature (dwarfism)
• Traumatic brain injury

Disability Status Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.