Marketing Manager, SMB Sponsored Products, Amazon Ads

Amazon; New York (NY); On-site; USD 108,000 - 185,000; Full time

Job summary

A leading company is seeking a Marketing Manager for SMB Sponsored Products to drive growth through cross-channel marketing strategies. The ideal candidate will manage campaigns, analyze performance metrics, and create tailored content to enhance advertiser success. This role requires strong communication and analytical skills to navigate a fast-paced environment and ensure effective marketing strategies.

Qualifications

• 5 years of professional non-internship marketing experience.
• Experience using email platforms and editing HTML.
• Experience building and scaling cross-functional marketing programs.

Responsibilities

• Define overall marketing strategy to acquire Sponsored Products advertisers.
• Own end-to-end campaign management from ideation to execution.
• Analyze and optimize against key performance metrics.

Skills

Analytical

Project Management

Communication

Data-Driven

Tools

Excel

Tableau

HTML

Job description

Marketing Manager, SMB Sponsored Products, Amazon Ads

Job ID: 2978387 | Amazon Advertising LLC

Re-imagine advertising with Amazon. Amazon Ads offers a rich array of digital advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon owned and operated sites and on other high quality sites across the web. We start with the customer and work backwards in everything we do, including advertising. If you’re interested in joining a rapidly growing team working to build a unique, world-class advertising product with a relentless focus on the customer, you’ve come to the right place.

A strategically important part of our charter is to drive adoption across a portfolio of self-service, cost per click advertising products to enable head to tail advertisers to engage with customers in relevant ways. Our team is tasked with making it easy for sellers and vendors to advertise their products, thereby increasing the visibility of their products, which also helps Amazon customers discover more selection—a win-win!

Specifically, we are looking for a high performing Marketing Manager who will own the onboarding journey and execution of our cross-channel marketing strategy to accelerate growth new advertisers through adoption of multiple formats and building towards a full-funnel advertising strategy. In this role, your marketing programs and campaigns will help SMB advertisers overcome barriers to launching their campaigns (such as access to high quality creative or a lack of understanding how/when to utilize differing advertising strategies), and ensure our advertiser customers have access to easily discoverable educational content that builds best practices and advertiser success across our solutions.

The ideal candidate for this role can think strategically and execute flawlessly. You will bring your proven creative, analytical and project management capabilities to imagine, plan, implement and optimize compelling campaigns that drive advertiser success and growth on Sponsored Products. To be successful you’ll need to be a strong communicator who can earn trust with key stakeholders across multiple teams. You will be excited to test and learn in a data driven environment, enthusiastic about handling large data sets and using customer data and insights to deliver impact across multiple marketing channels. You should be comfortable with ambiguity and are willing to work autonomously, handling multiple initiatives simultaneously. If you are data-driven, detail-oriented, and passionate about creating customized experiences through marketing automation, with an interest to own your marketing strategy end to end, this is a great role for you. Experience working directly with sellers, in either a retail or advertising capacity, is welcomed.





Key job responsibilities
Key job responsibilities
- Define our overall marketing strategy to acquire Sponsored Products advertisers
- Own end-to-end campaign management from ideation to execution and measurement
- Audit existing content and identify gaps in content assets
- Create on-brand, best in class content, tailored to appropriate customers and effectively build acquisition campaigns
- Work across Marketing Managers, Content Creators, Designers, Program Managers, and business leadership to align channel initiatives with cross-functional team goals
- Analyze, report on, and optimize against key performance metrics

BASIC QUALIFICATIONS

- 5 years of professional non-internship marketing experience
- Experience using email platforms and editing HTML
- Experience building and scaling cross-functional marketing programs
- Experience using Excel or Tableau to extract data and insights to drive campaign optimizations (data manipulation, macros, charts and pivot tables)
- Demonstrated capacity to deal with ambiguity and changing priorities of a rapidly evolving business
- Experience communicating results to senior leadership
- Ability to easily transition from high level strategic thinking to creative planning

PREFERRED QUALIFICATIONS

- Experience developing cross-functional relationships with product, consumer research and marketing teams to drive marketing strategy and feedback loops for stakeholders
- Strong drive for results with the ability to manage independently
- Ambitious self-starter with demonstrated ability and willingness to roll up sleeves to get the job done
- Excellent written and verbal communication skills

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $108,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.

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Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.