Marketing Manager, SG Global Store

Amazon.com Inc.; Culver City (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

Amazon Singapore Global Store team is seeking a customer-obsessed Marketing Manager to define and deliver marketing strategies that drive awareness, intent and purchase across categories. You will work with cross‑functional teams to turn insights into tactics and conversion opportunities.

The role emphasizes program ownership, scalable, data‑driven decisions, and the use of automation and AI to accelerate impact.

Qualifications

• Bachelor's degree in a relevant field.
• 3+ years cross-functional marketing/analytics experience.
• Advanced Excel skills (Pivot Tables, VLookup) and SQL.
• Proven track record delivering multi-channel campaigns.
• Experience managing budgets and measuring impact.

Responsibilities

• Own and deliver the marketing strategy for allocated categories.
• Collaborate with finance, business, and marketing teams to optimize campaigns.
• Identify AI-enabled opportunities to scale customer engagement.

Skills

Cross-functional collaboration

Data-driven decision making

SQL

Excel (Pivot Tables, VLOOKUP)

Marketing strategy development

Education

Bachelor's degree

Tools

SQL

Excel

Marketing automation tools

Job description

Amazon Singapore Global Store team is looking for a customer-obsessed Marketing Manager to define and deliver marketing strategies that help make Amazon the shopping destination for a variety of categories. This will involve diving deep to understand customer shopping behaviours at a category level, and working across business, finance and marketing teams to develop comms, tactics and conversion optimization opportunities that accelerate purchase and engagement. In addition, you will own a program of work, developing a mix of incentivised and non-incentivised strategies to introduce customers to new categories from Amazon and drive purchase conversion by demonstrating and reinforcing value for the customer. This will involve strategic, inventive and data driven thinking to develop scalable, effective and financially efficient ways to drive positive impact for customers and the business. Your strategic mindset and operational excellence will transform complex, cross-functional initiatives into streamlined, high-impact marketing programs. The candidate will have a strong understanding of all aspects of the customer funnel, an ability to dive deep using complex data, and possess great project management, communication and influencing skills to work across multiple teams worldwide and leadership to achieve success.

Key job responsibilities

• Own and deliver the marketing strategy for allocated categories. Draw on a range of data and research sources to identify at scale and high impact marketing strategies that will drive awareness, intent and purchase. Work cross-functionally to activate plans aligned with this strategy, continually raising the bar on scale and impact through a mix of owned and influenced marketing levers.
• Own and deliver the marketing strategy to leverage incentivized and non-incentivized tactics that drive discovery and engagement of categories amongst customers. As the custodian of a budget, work with finance, the business and marketing stakeholders to define investment frameworks and experimentation plans that continually raise the bar on customer and business outcomes.
• Continually look for opportunities to leverage automation and AI that drive an acceleration in positive customer outcomes, and help to efficiently scale overall impact. Build relationships and networks with people in similar roles in other countries to accelerate learning and find winning strategies that can be quickly scaled locally.

Basic Qualifications

• Bachelor's degree
• 3+ years of working cross functionally with tech and non-tech teams experience
• 3+ years of defining and implementing process improvement initiatives using data and metrics experience
• Knowledge of Excel (Pivot Tables, VLookUps) at an advanced level and SQL
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

Preferred Qualifications

• 3+ years of driving end to end delivery, and communicating results to senior leadership experience
• 3+ years of driving process improvements experience
• Experience in stakeholder management, dealing with multiple stakeholders at varied levels of the organization
• Experience building processes, project management, and schedules

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Veterans, military spouses, and people with disabilities are encouraged to apply.