Marketing Manager Running

PUMA Gruppe; Somerville (MA); On-site; USD 70,000 - 100,000; Full time

Job summary

PUMA Marketing is seeking a strategic Marketing professional to own and shape omni-channel go-to-market plans for upcoming product launches in the Boston area. You will lead cross-functional campaigns, brief agencies, and coordinate with regional teams to ensure timely launches.

The role requires a Bachelor’s Degree in Marketing and 2–4 years of relevant experience, with a data-driven mindset, strong MS Office skills, and a proactive, entrepreneurial approach to driving results.

Qualifications

• Bachelor’s Degree in Marketing.
• 2–4 years of applicable experience preferred.
• Experience in building go-to-market plans.
• Creativity and ability to think out of the box.
• Collect and examine data to share an informed conclusion.
• Demonstrate the ability to prioritize workloads and multi-task.
• Exhibit the ability to develop strong working relationships with internal and external colleagues, communication is paramount.
• Entrepreneurial spirit and energy.
• Detail oriented, organized, resourceful, self-motivated and proactive.

Responsibilities

• Own and assist in building disruptive omni-channel plans for upcoming product/campaign launches.
• Own key initiative campaign productions including agency briefing.
• Attend commercial productions and launch events.
• Collaborate cross-functionally to determine product roll-outs and launches.
• Serve as the go-to team member for other regions through a consistent cadence of touch bases.
• Assist in building seasonal priority presentations and product roadmaps.
• Support Team Head on all aspects of go-to-market process.
• Own seasonal product ordering and strategy.
• Manage development and execution of seasonal training tools.
• Assist with adhoc projects on the global running business.

Skills

Go-to-market planning

Data analysis

Cross-functional collaboration

Creativity

Prioritization & multitasking

Communication

Entrepreneurial spirit

Team player

MS Office skills

Education

Bachelor's Degree in Marketing

Tools

Microsoft Office

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine.

RESPONSIBILITIES

• Own and assist in building disruptive omni-channel plans for upcoming product/campaign launches
• Own key initiative campaign productions including agency briefing
• Attend commercial productions and launch events
• Collaborate cross-functionally to determine product roll-outs and launches
• Serve as the go-to team member for other regions through a consistent cadence of touch bases
• Assist in building seasonal priority presentations and product roadmaps
• Support Team Head on all aspects of go-to-market process
• Own seasonal product ordering and strategy
• Manage development and execution of seasonal training tools
• Assist with adhoc projects on the global running business
• Bachelor’s Degree in Marketing
• 2-4 years of applicable experience preferred
• Experience in building go-to-market plans
• Creativity and ability to think out of the box
• Collect and examine data to share an informed conclusion
• Demonstrate the ability to prioritize workloads and multi-task
• Exhibit the ability to develop strong working relationships with internal and external colleagues, communication is paramount
• Strong experience using Microsoft Suite applications
• Entrepreneurial spirit and energy
• Detail oriented, organized, resourceful, self-motivated and proactive
• Be a team player; be the colleague you would want to have

Pay may vary depending on job-related knowledge, skills, and experience.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

The large running presence in Boston drives our passion to be to the Fastest Sports Brand in the World.

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It’s not get any better than that!