Marketing Manager, Revenue & Enrollment Pipeline

CooperSurgical; Trumbull (CT); Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

Fertility benefits

Medical coverage

401(k)

Parental leave

Paid time off

Job summary

CooperSurgical is seeking a Marketing Manager to optimize enrollment-focused marketing investments and drive efficiency across the lead-to-enrollment funnel. This role partners with Sales, Digital Marketing, Customer Experience, Data & Analytics, and external partners to translate investments into measurable enrollment outcomes and revenue growth.

You will oversee pipeline management, governance, and performance analytics, supporting annual planning and investment optimization.

Qualifications

• Strong understanding of lead management and pipeline optimization.
• Advanced analytical skills with ability to translate large data sets into actionable insights.
• Experience with marketing attribution and ROI measurement.
• Excellent communication and stakeholder management skills.
• Bachelor's degree in Marketing or related field plus 3–5 years in marketing operations.

Responsibilities

• Own the marketing-qualified lead and enrollment pipeline across the Stem portfolio.
• Develop lead governance processes, SLAs, and routing standards to improve lead quality.
• Monitor funnel performance and identify opportunities for enrollment growth.
• Collaborate with Sales and Customer Experience to improve lead follow-up and conversion.
• Establish pipeline reporting and proactive performance management.

Skills

Lead management

Pipeline optimization

Revenue performance management

Advanced analytics

Communication & stakeholder management

Education

Bachelor's degree in Marketing, Business, Finance, Analytics, Economics, Operations or related field

Tools

Salesforce

Marketo

HubSpot

Pardot

Power BI

Tableau

Job description

CooperSurgical is seeking a Marketing Manager to optimize enrollment-focused marketing investments and drive efficiency across the lead-to-enrollment funnel. This role partners with Sales, Digital Marketing, Customer Experience, Data & Analytics, and external partners to translate investments into measurable enrollment outcomes and revenue growth.

You will oversee pipeline management, governance, and performance analytics, supporting annual planning and investment optimization.